2019-04-12 PAC Communications Team Meeting

Owned by Jessica Trites Rolle
Last updated: 2019-04-12

Meeting Information

Time

10:00 - 11:00 AM US Central Time

Web

https://www2.gotomeeting.com/join/321520850

Phone
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Access Code321-520-850
Participants

Jessica Trites Rolle

Ben Craker (Unlicensed)

Jim Wilson

Susan Ruland (Unlicensed)

R. Andres Ferreyra (Unlicensed)

aberger@agsense.net (Unlicensed)

DANIEL DANFORD

Agenda/Minutes

#

Topic (Leader)

Desired Outcome
Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

1

Anti-Trust (Project Manager or Meeting Facilitator)Each participant indicates that he/she understands and agrees to abide by the AgGateway Antitrust Policy, or leaves the meeting.All agreed to abide by antitrust guidelines.
2Minutes TakerA minutes taker has been selected.
Jessica Trites Rolle will take minutes.
3Meeting Minutes

Unapproved minutes of previous meetings are approved.

2019-04-05 PAC Communications Team Meeting

M/S/P

4

Old Tasks review
  • Susan Ruland (Unlicensed) will take the implementation note comments to her team and post the final version to the PAC page with a copy distributed to this group for immediate use with PAIL notes.


5Current Activity

Implementation Notes

Soil Testing Standardization working group

  • Need flyer for 'what the group is working on'
  • Meeting today at 11 a.m. Central

ADAPT - news articles, flyers

  • Show difference between ADAPT and ISO 11783 XML and how are meant to work together, not as alternatives to each other
  • "How ADAPT Versioning Works" - explain ADAPT versioning, breaking changes, and release timing so companies have a clear timeline so they know good times to implement (e.g., don't wait b/c think it will change 'soon')
  • FAQs on when to implement
  • Guide to business and developer information/tools (e.g., where to find, what is available, where to check for more info) - companies need to understand the package of materials and tools available and how to use in one guide document/page

Future items

  • PAIL and PICS case studies
  • PICS implementation guide
  • Traceability pitches (one for food processors)
  • SPADE 1 - 3 wrap-up
  • Other

Discussion

DANIEL DANFORD and R. Andres Ferreyra (Unlicensed) are working on an implementation note for ADAPT and ISO 11783 XML and will turn that into a paper for InfoAg International in August

ADAPT tech team discussing versioning

PAIL implementation notes - aberger@agsense.net (Unlicensed) and R. Andres Ferreyra (Unlicensed) planning

Communication and updates for AgGateway 2020 - planning starts at May 8-9 meeting in Mpls

6Event Calendar and Speaking Engagements

PAC Communications Calendar 2019

  1. Identify when to start planning and identifying materials and content/booths/etc for:
    1. ASABE
    2. InfoAg
    3. Agritechnica
    4. Others (see calendar)
  2. Discuss: do we want a targeting/communications strategy for talking to different companies/exhibitors in person at InfoAg or other upcoming events?
  3. Create one or more of the below by MYM for use at upcoming events:
    1. Flyers:
      1. Traceability Initiative (streamline processes in farmer businesses)
      2. Precision Ag Council general
      3. Flyer (or other explainer) to address why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.)
    2. Business card-sized promo piece: ask a pain-point question on front, information and QR code on back

Discussion

August 26-28, InfoAg International (added to calendar)

Agritechnica - project schedule posted in the ADAPT business team meeting minutes (4/9) - will have communication work to do in future.

7Onboarding / Member Engagement

Reaching out to current and new members

Discussion


8New Business

Discuss items not covered above.


9New Tasks

The group has reviewed what tasks were assigned during the meeting.

  •  
10Next MeetingThe group agrees to the next meeting date and time.

 at 10 a.m. US Central Time

11AdjournmentThe meeting is adjourned.

 at 10:50 a.m. US Central Time




HOLDING TANK

items to consider in future

  • ADAPT materials: make sure they show how ADAPT works between ISO and other standards, that it’s a tool to translate and share and standardize, not a new separate standard.
  • Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer
  • Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others?
ASABE 2017: Sustainability, Provenance and ADAPT, Compound Identifiers. ASABE 2018: "Fit" paper (where does AgGateway "fit" into the standards space). Were not completed for conference papers, but could consider these journals for publication:
  • Computers & Electronics in Agriculture (ASABE journal) (no fee)
  • Applied Engineering in Agriculture (Elsevier journal) (fee)
  • There's also a Precision Ag journal, but the time frame from submission to publication is too long.

KEEP - As update/create flyers or other materials, consider (from 8/28/18 meeting discussion):Flyer format:
  • Use A4 format for our flyers, include country codes flyer and card phone numbers and country on addresses, and make sure we're being international in all our press. Also be careful about colloquialisms.
  • Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic
Flyer focus: OUTCOMES