2021-02-04 Communications Committee Meeting


All Members List
(present or not present)
Members Present
Non-Members Present

(*Voting companies/** alternates)

Time1:00 pm CT (Chicago)
Web (Screen Sharing)

Please join my meeting from your computer, tablet or smartphone.

Audio (VOIP/Phone)

United States: (571) 317-3116 (see meeting invite for other countries)

Access Code





Topic / Leader

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes



Susan Ruland (Unlicensed) is the acting chair. If you are interested in becoming the chair or co-chair, please speak up or feel free to contact Susan anytime.


Read antitrust statement: 

“In all of AgGateway’s operations and activities, it must avoid discussions or conduct that might violate applicable antitrust laws, or even appear to do so. To that end, AgGateway has established antitrust guidelines, which it has provided to each participant in this meeting. While it is your ultimate responsibility to ensure that your actions comply with applicable antitrust laws, your participation in this meeting is affirmation that you will abide by AgGateway’s guidelines.”

AgGateway Antitrust Guidelines

Susan is in the process of sharing this with members – newsletter, eblast, and easy to find spot on the website. 

Review Action Items / Susan Ruland (Unlicensed)

Review action items from previous meetings.

  • New Member article - template – Susan still needs to create the template. 
  • Video promotion - Press release, SR reach out to Farm Journal - can they help promote? – Keep promoting! 
  • New script for video - Don't have the draft yet. 

Resources & Relationships / Susan Ruland (Unlicensed)

  • Website updates
  • Intro to AgGateway presentation
  • Farm Journal Media
  • Women in Agribusiness, WIA Europe
  • Meister Media - Tech Hub LIVE - July 
Jessica very familiar with WIA

Activity Update / Susan Ruland (Unlicensed)

  • Jan-Feb newsletter
  • Press Releases: AgGateway-
    • AEF MOU,
    • Product Catalog
  • 2021 Plan

Susan walked through 2021 plan. Posted to the Communications Committee page. 


Materials Development 

Graphic Video - After interoperability – next topic? 


Tracking through each step of supply chain?

Inputs - specific types, how used, when, where, how much, etc. 

Come help us do this work, here's why it's important. 

Seed, Production?

Something that AGIIS solves? (what it is and isn't) - maybe feature one thing about AGIIS

ADAPT - what it does – product side (vs entity side)

Need to stay brief, relevant (fresh) 


Soil labs - labwork

Maybe do 2 new videos in 2021. 

  1. Interoperability

"This is my AgGateway" 

  • Use in social media, as a sidebar quote in newsletters, etc.
  • Get more testimonials in 2021

When Andres and others want something – flyer, etc., they will come to us. 

and/or Dan Berne, Jim – will ask for material. 


Newsletter Planning  

Newsletter Articles - March Issue

Due Feb. 19


  1. Mid-Year Meeting, Sponsorships
  2. Jim webinars - Global Standards for Data Sharing in Agriculture
  3. Ag Retail and Energy - new Working Group? 
  4. Data privacy enhancement to AGIIS
  5. Tech Hub LIVE Conference and Expo, July 2021, in Des Moines
  6. New Member Article
  7. News from Meet-ups/Working Groups/Portfolio Management Center
  8. Latin America - Loyola; Europe - Conny 
  9. AGIIS/Member Services: Chris Crutchfield 

AGIIS - California privacy. Tutorials updated, info out on social media.  We will likely do a press release within the next couple of weeks. 


Group Updates

Open floor - anyone can share an update of what is happening in other areas of AgGateway where they're working. Also, determine if Communications can provide assistance.

Participation/projects with USDA? 

How are companies handling meetings and what does the future look like - spring, etc. 

Charlotte - all virtual so far. Very few in-person meetings. 

Jessica - crop insurance – Normally would do a ton of meetings. Now all virtual. Late spring - wait and see. Big meeting in July - might happen face-to-face. How many member companies are allowed to travel? 

 New Business  

Other Discussion Items / Susan Ruland (Unlicensed)

  • For other committee members to address topics not covered above.

 Meeting Wrap Up  

Next Meeting 

  • Next Committee meeting: March 4, 1:00 pm CT (Chicago)

  • Active Action Items 

Date AssignedAction ItemDue DateComments/Status