Meeting Information

Time	8:00 - 9:00 AM US Central Time
Location	Prairie Meadows, Altoona, Iowa
Presentation	2019 PAC Communications AgGateway MYM.pdf

Participants

Jessica Trites Rolle, Susan Ruland (Unlicensed), Ben Craker (Unlicensed)DANIEL DANFORD, aberger@agsense.net (Unlicensed), Ilsa Eischens (Unlicensed), Stuart Rhea (Unlicensed), Arren Mund, Nicholas Luett (Unlicensed), Sid Parks, Philip Loduha (Unlicensed)

Agenda/Minutes

#	Topic (Leader)	Desired Outcome Notes and Links to Supporting Resources	Meeting Minutes
1	Anti-Trust (Project Manager or Meeting Facilitator)	Each participant indicates that he/she understands and agrees to abide by the AgGateway Antitrust Policy, or leaves the meeting.	Not needed. All participants agreed upon signing in for the Mid-Year Meeting.
2	Minutes Taker	A minutes taker has been selected.	Jessica Trites Rolle will take minutes.
3	Meeting Minutes	Unapproved minutes of previous meetings are approved. 2019-05-31 PAC Communications Team Meeting	M/S/P - approved.
4	Activities!	Intro Why is there a PAC Communications Working Group and where do we go under the AgGateway 2020 transformation? Transitioning work to Communications Committee What's underway, what's a need, but not started, and what's our cut-over deadline? /wiki/spaces/PAC/pages/882442283 Building a new Infographic: What AgGateway does, how AgGateway connects with sister organizations, and how it helps YOU (also...what AgGateway does NOT do, ex: store data) Why? (a recent reason to create - Jim-AgriShow-Drawing.pdf) Challenges (see discussion in lower right of "Holding Tank" at bottom of this page) Complement the Stakeholders and Deliverables infographic (AgGateway Stakeholders and Deliverables Map v3.pdf) Make it an animated video?	Discussion Is there an alternative to Word as a template? Something that's easier to work with?
5	Event Calendar and Speaking Engagements *(time permitting)*	PAC Communications Calendar 2019 Event materials/supplies for: InfoAg Agritechnica Agritechnica_Gold_Medal.pdf Others (see calendar) Create one or more of the below for events: Flyer possibilities: Traceability Initiative (streamline processes in farmer businesses)? Flyer (or other explainer) to address why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.) Business card-sized promo piece: ask a pain-point question on front, information and QR code on back	Discussion
6	New Business	Discuss items not covered above.
7	New Tasks	The group has reviewed what tasks were assigned during the meeting.
8	Next Meeting	The group agrees to the next meeting date and time.	28 Jun 2019 at 10 a.m. US Central Time (weekly or bi-weekly, Fridays at 10 Central)
9	Adjournment	The meeting is adjourned.	11 Jun 2019 at ____ a.m. US Central Time

HOLDING TANK

Items to consider in future

Soil Testing Standardization working group

Flyer for 'what the group is working on'

Future ADAPT items

"How ADAPT Versioning Works" - explain ADAPT versioning, breaking changes, and release timing so companies have a clear timeline so they know good times to implement (e.g., don't wait b/c think it will change 'soon')
FAQs on when to implement
Guide to business and developer information/tools (e.g., where to find, what is available, where to check for more info) - companies need to understand the package of materials and tools available and how to use in one guide document/page

Future other items

PAIL and PICS case studies
PICS implementation guide
SPADE 1 - 3 wrap-up

Older Activity Possibilities

Traceability pitches (one for food processors)?
Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer
Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others?

ASABE 2017: Sustainability, Provenance and ADAPT, Compound Identifiers. ASABE 2018: "Fit" paper (where does AgGateway "fit" into the standards space). Were not completed for conference papers, but could consider these journals for publication:

Computers & Electronics in Agriculture (ASABE journal) (no fee)
Applied Engineering in Agriculture (Elsevier journal) (fee)
There's also a Precision Ag journal, but the time frame from submission to publication is too long.

KEEP - As update/create flyers or other materials, consider (from 8/28/18 meeting discussion):Flyer format:

Use A4 format for our flyers, include country codes flyer and card phone numbers and country on addresses, and make sure we're being international in all our press. Also be careful about colloquialisms.
Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic

Flyer focus: OUTCOMES

DISCUSSION ABOUT COMMUNICATION CHALLENGES (source: 2019-05-31 PAC Communications Team Meeting)

The group talked about the challenge of any communications piece, including infographics, with the constant changes of work done by AgGateway and the ever-changing agriculture space worldwide and always shifting technology.

To make sure any infographic or note or flyer (etc.) is useful, TEST IT!
Once drafted, 'test' with people that did NOT create to see if they have the same understanding and, if so, can they explain it to others correctly. if not, what do we need to change to make it make sense? what examples do we need to use from daily life?
Need to be able to explain to others what things are without using project names or acronyms (but link them so when people hear the term, they understand) - focus on irrigation standards, field operations, data transformation and translation, etc.
Tell a story - easier for people to remember, repeat, relate to, and link to their work
Recommendation: do a short animated video to show the stakeholders and deliverables flows and how AgGateway fits in - group agreed, this is a good approach.
Always have: a backlog of messaging/concept needs for communications: what slides, videos, talking points, notes, flyers, etc. do we need, and then prioritize and create a draft (take iterative approach). Jessica Trites Rolle has some on this agenda page, can start with those.