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2019-06-11 MYM PAC Communications Team Meeting

2019-06-11 MYM PAC Communications Team Meeting

Owned by Jessica Trites Rolle
Last updated: 2019-08-07

Meeting Information

Time

8:00 - 9:00 AM US Central Time

Location

Prairie Meadows, Altoona, Iowa

Presentation2019 PAC Communications AgGateway MYM.pdf

Participants

Jessica Trites Rolle, Susan Ruland (Unlicensed), Ben Craker (Unlicensed)DANIEL DANFORD, aberger@agsense.net (Unlicensed), Ilsa Eischens (Unlicensed), Stuart Rhea (Unlicensed), Arren Mund, Nicholas Luett (Unlicensed), Sid Parks, Philip Loduha (Unlicensed)

Agenda/Minutes

#

Topic (Leader)

Desired Outcome
Notes and Links to Supporting Resources

Meeting Minutes

1

Anti-Trust (Project Manager or Meeting Facilitator)

Each participant indicates that he/she understands and agrees to abide by the AgGateway Antitrust Policy, or leaves the meeting.

Not needed. All participants agreed upon signing in for the Mid-Year Meeting.
2Minutes TakerA minutes taker has been selected.
Jessica Trites Rolle will take minutes.

3

Meeting Minutes

Unapproved minutes of previous meetings are approved.

2019-05-31 PAC Communications Team Meeting

M/S/P - approved.

4

Activities!



Intro

  • Why is there a PAC Communications Working Group and where do we go under the AgGateway 2020 transformation?

Transitioning work to Communications Committee


Building a new Infographic: What AgGateway does, how AgGateway connects with sister organizations, and how it helps YOU (also...what AgGateway does NOT do, ex: store data)

Discussion

Is there an alternative to Word as a template? Something that's easier to work with?


5

Event Calendar and Speaking Engagements

(time permitting)

PAC Communications Calendar 2019

  • Event materials/supplies for:
  • Create one or more of the below for events:
    • Flyer possibilities:
      • Traceability Initiative (streamline processes in farmer businesses)?
      • Flyer (or other explainer) to address why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.)
    • Business card-sized promo piece: ask a pain-point question on front, information and QR code on back

Discussion


6New Business

Discuss items not covered above.


7New Tasks

The group has reviewed what tasks were assigned during the meeting.


8Next MeetingThe group agrees to the next meeting date and time.

 at 10 a.m. US Central Time (weekly or bi-weekly, Fridays at 10 Central)

9AdjournmentThe meeting is adjourned.

 at ____ a.m. US Central Time




HOLDING TANK

Items to consider in future

Soil Testing Standardization working group

  • Flyer for 'what the group is working on'

Future ADAPT items

  • "How ADAPT Versioning Works" - explain ADAPT versioning, breaking changes, and release timing so companies have a clear timeline so they know good times to implement (e.g., don't wait b/c think it will change 'soon')
  • FAQs on when to implement
  • Guide to business and developer information/tools (e.g., where to find, what is available, where to check for more info) - companies need to understand the package of materials and tools available and how to use in one guide document/page

Future other items

  • PAIL and PICS case studies
  • PICS implementation guide
  • SPADE 1 - 3 wrap-up

Older Activity Possibilities

  • Traceability pitches (one for food processors)?
  • Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer
  • Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others?

ASABE 2017: Sustainability, Provenance and ADAPT, Compound Identifiers. ASABE 2018: "Fit" paper (where does AgGateway "fit" into the standards space). Were not completed for conference papers, but could consider these journals for publication:

  • Computers & Electronics in Agriculture (ASABE journal) (no fee)
  • Applied Engineering in Agriculture (Elsevier journal) (fee)
  • There's also a Precision Ag journal, but the time frame from submission to publication is too long.
KEEP - As update/create flyers or other materials, consider (from 8/28/18 meeting discussion):Flyer format:
  • Use A4 format for our flyers, include country codes flyer and card phone numbers and country on addresses, and make sure we're being international in all our press. Also be careful about colloquialisms.
  • Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic

Flyer focus: OUTCOMES


DISCUSSION ABOUT COMMUNICATION CHALLENGES (source: 2019-05-31 PAC Communications Team Meeting)

The group talked about the challenge of any communications piece, including infographics, with the constant changes of work done by AgGateway and the ever-changing agriculture space worldwide and always shifting technology.

  • To make sure any infographic or note or flyer (etc.) is useful, TEST IT!
  • Once drafted, 'test' with people that did NOT create to see if they have the same understanding and, if so, can they explain it to others correctly. if not, what do we need to change to make it make sense? what examples do we need to use from daily life?
  • Need to be able to explain to others what things are without using project names or acronyms (but link them so when people hear the term, they understand) - focus on irrigation standards, field operations, data transformation and translation, etc.
  • Tell a story - easier for people to remember, repeat, relate to, and link to their work
  • Recommendation: do a short animated video to show the stakeholders and deliverables flows and how AgGateway fits in - group agreed, this is a good approach.
  • Always have: a backlog of messaging/concept needs for communications: what slides, videos, talking points, notes, flyers, etc. do we need, and then prioritize and create a draft (take iterative approach). Jessica Trites Rolle has some on this agenda page, can start with those.