2019-09-05 PAC Communications Team Meeting

Meeting Information

Time

10:00 - 11:00 AM US Central Time

Web

https://www2.gotomeeting.com/join/321520850

Phone
  • Everywhere: VOIP
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Access Code321-520-850

Agenda/Minutes

#

Topic (Leader)

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

1

Anti-Trust (Project Manager or Meeting Facilitator)Each participant indicates that he/she understands and agrees to abide by the AgGateway Antitrust Policy, or leaves the meeting.All agreed to abide by antitrust guidelines.
2Minutes TakerA minutes taker has been selected.
Jessica Trites Rolle will take minutes.

3

Meeting Minutes

Unapproved minutes of previous meetings are approved.

2019-08-08 PAC Communications Team Meeting

M/S/P

4

Old Tasks review


5

Current Activity

Updates from Communications Committee

Revamp of website - how would we like AgGateway to structure communications info and tools?

Revisit: idea of a mini-curriculum for various tool understanding and implementation (ala FSA)

Update PPT about what AgGateway has done, is doing, what's available, and how to engage

Application Notes / Implementation Notes

  • ADAPT and ISO 11783 XML application note
  • PAIL - next note?

Infographics

Soil Testing Standardization working group

  • Flyer for 'what the group is working on'

Future - ADAPT items

  • "How ADAPT Versioning Works" - explain ADAPT versioning, breaking changes, and release timing so companies have a clear timeline so they know good times to implement (e.g., don't wait b/c think it will change 'soon')
  • FAQs on when to implement
  • Guide to business and developer information/tools (e.g., where to find, what is available, where to check for more info) - companies need to understand the package of materials and tools available and how to use in one guide document/page

Future - Other Items

  • PAIL and PICS case studies
  • PICS implementation guide
  • SPADE 1 - 3 wrap-up

DISCUSSION

R. Andres Ferreyra (Unlicensed) has comments from the ADAPT team and is updating the ADAPT/ISO11783 note with that content. Joe Tevis sent info to DANIEL DANFORD, so Andres and Dan need to talk before sharing the document with this group for others.

Corina Ardelean said Soil Testing meeting in Normal/Bloomington, IL in 2 weeks, and if can have a flyer done before that, can share with that group

R. Andres Ferreyra (Unlicensed) said the ADAPT Branching and Versioning Policy is current.

Susan Ruland (Unlicensed) will consider ways to tie together 'sets' of information in the new website structure - it's not really an implementation note document, but a similar concept of "I want to do x, so I should look at A, B, and C pages or documents" Easy way to point people to resources to solve their pain point.

Store a backlog of what we want implementation notes on - store under PAC Communications landing page and make public to all members(?). This ties back to the importance of Core Documents. Do we need a working group to manage implementation notes or best practices? Create list, identify the person who will be the SME and have tech writer work with them. Draft list, put it out to group and ask who is interested in working on and start with those that get volunteers. Have a PAIL implementation note list, just need to locate and put in one place.

For full Precision Ag Council, Jessica Trites Rolle will identify possible working groups and meetups and put out a list to PA members to ask for interest in discussion topics.




KEEP: Key notes from May 31, 2019 call concerning any communications for AgGateway

The group talked about the challenge of any communications piece, including infographics, with the constant changes of work done by AgGateway and the ever-changing agriculture space worldwide and always shifting technology.

  • To make sure any infographic or note or flyer (etc.) is useful, TEST IT!
  • Once drafted, 'test' with people that did NOT create to see if they have the same understanding and, if so, can they explain it to others correctly. if not, what do we need to change to make it make sense? what examples do we need to use from daily life?
  • Need to be able to explain to others what things are without using project names or acronyms (but link them so when people hear the term, they understand) - focus on irrigation standards, field operations, data transformation and translation, etc.
  • Tell a story - easier for people to remember, repeat, relate to, and link to their work

Do short animated video to show the stakeholders and deliverables flows and how AgGateway fits in - group agreed, this is a good approach.

6Event Calendar and Speaking Engagements

PAC Communications Calendar 2019


  • Event materials/supplies for:
    • PlugFest (September)
    • Agritechnica (November)
    • Others (see calendar)

Future - Event needs

  • Create one or more of the below
    • Flyer possibilities:
      • Traceability Initiative (streamline processes in farmer businesses)?
      • Flyer (or other explainer) to address why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.)
    • Business card-sized promo piece: ask a pain-point question on front, information and QR code on back

Discussion


7Onboarding / Member Engagement

Reaching out to current and new members

ON HOLD - need to redo entirely with different focus under new AgGateway structure


8New Business

Discuss items not covered above.

None

9New Tasks

The group has reviewed what tasks were assigned during the meeting.

  • Susan Ruland (Unlicensed) to consider how to tie 'sets' of information together in new website structure (concept of "I want to do x, so I should look at A, B, and D pages or documents")
  • Jessica Trites Rolle (and team) to identify possible new-structure working groups from current PAC structure and also potential Meet-up topics for 1st Meet-up at annual & December 2019
10Next MeetingThe group agrees to the next meeting date and time.

 at 2 p.m. US Central Time

11AdjournmentThe meeting is adjourned.

 at 2:38 p.m. US Central Time




HOLDING TANK

items to consider in future

  • Traceability pitches (one for food processors)?
  • Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer
  • Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others?
ASABE 2017: Sustainability, Provenance and ADAPT, Compound Identifiers. ASABE 2018: "Fit" paper (where does AgGateway "fit" into the standards space). Were not completed for conference papers, but could consider these journals for publication:
  • Computers & Electronics in Agriculture (ASABE journal) (no fee)
  • Applied Engineering in Agriculture (Elsevier journal) (fee)
  • There's also a Precision Ag journal, but the time frame from submission to publication is too long.


KEEP - As update/create flyers or other materials, consider (from 8/28/18 meeting discussion):Flyer format:
  • Use A4 format for our flyers, include country codes flyer and card phone numbers and country on addresses, and make sure we're being international in all our press. Also be careful about colloquialisms.
  • Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic
Flyer focus: OUTCOMES