“In all of AgGateway’s operations and activities, it must avoid discussions or conduct that might violate applicable antitrust laws, or even appear to do so. To that end, AgGateway has established antitrust guidelines, which it has provided to each participant in this meeting. While it is your ultimate responsibility to ensure that your actions comply with applicable antitrust laws, your participation in this meeting is affirmation that you will abide by AgGateway’s guidelines.”
Review action items from previous meetings. (Instagram was only open item)
Discussed use of each social media outlet, Nikki is still working on Instagram. Volunteers are all willing to continue contributing to social media efforts on a rotational basis ... with five members in the committee it will be "one week on, four weeks off" for each person, with at least one post per day. Nikki and Paul pledged to alert the "on call" volunteer of any news item or tidibits they come across.
Resources & Relationships /
Association Outreach - AFIA, ARA, etc.
Paul is going to reach out to our established friends and is looking at adding more associations, anyone with suggestions send them to Paul & Nikki, in particular any niche, regional, or state associations we may not be aware of.
Activity Update /
Ag Day Plan/Promotion
Contact/Subscription List Review/Purge (discussed with Chris)
Latin America market. com consultant - Alejandro Dicovsky
Tap Into AgGateway mini campaign
Product Catalog flyer - draft
Transition files - media lists, photo bank, etc.
2020 - Driving Digital Solutions
2021 - Create, Engage, Grow
2022 - Wording needed .. focus on "Connected"
Paul shared a discussion with Chris about the state of our lists, and he agreed that reviewing/correcting/purging/supplementing the subscriber/member individual list in Constant Contact would be a worthwhile exercise. Ultimately this will allow for better/more accurate statistics on the click/open rates. Chris feels there is enough bandwidth to work on this in 2022.
Case studies: These continue to be essential aspects of content development and will be discussed at the in person staff meeting.
Speaker bureau: Paul inquired if AGG has had a centralized list of speakers we could use for inquiries, and to share with conference coordinators. Jessica indicated that there was an informal list of experts that arose from the PrecisionAg Working Groups that were beneficial. The group agreed it is an idea worth discussing further. Paul will bring up at the staff meeting next week.
Paul shared a conversation with Loyola at the Annual Conference.. he would like to put together a contingent from South America to come to the US to look at agriculture facilities, etc. Possibly reciprocal, to send a contingent to Brazil. Just something to be aware of.
Ideas for 2022 theme are in the August 2021 meeting minutes.
Paul is scheduled to talk to Susan this week, and will cover where we left off with "Tap Into AgGateway."
Graphic Video - After interoperability – next topic?
Tracking through each step of supply chain?
Inputs - specific types, how used, when, where, how much, etc.
Come help us do this work, here's why it's important.
Something that AGIIS solves? (what it is and isn't) - maybe feature one thing about AGIIS
ADAPT - what it does – product side (vs entity side)
Need to stay brief, relevant (fresh)
Soil labs - labwork
Maybe do 2 new videos in 2021.
Jessica explained the materials development information to Paul, which largely emerged from the Precision Ag Working Groups. Prioritizing these topical areas (now/later/never) will be part of the Staff Meeting discussion next week.
Newsletter Articles - January/February Issue (First week of Feb. release)