2020-05-28 Communications Sub-Committee Meeting

Meeting Information

Time

11:00 AM - Noon US Central Time

Web

https://www2.gotomeeting.com/join/321520850

Phone
  • Everywhere: VOIP
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Access Code321-520-850

Agenda/Minutes

#

Topic (Leader)

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

1

Anti-Trust (Project Manager or Meeting Facilitator)Each participant indicates that he/she understands and agrees to abide by the AgGateway Antitrust Policy, or leaves the meeting.All agreed to abide by antitrust guidelines.
2Minutes TakerA minutes taker has been selected.
Jessica Trites Rolle will take minutes.

3

Meeting Minutes

Unapproved minutes of previous meetings are approved.

2020-04-30 Communications Sub-Committee Meeting

M/S/P

4Open Tasks

Group reviewed open tasks.

5

Current Activity

Key Discussion Items


Communications Sub-Committee Pending Materials Development List

  • Timescopes Implementation Note
    • Syngenta interns working on?
    • Any items this group should discuss?
  • "Guide to business and developer information/tools" (where to find, what's available, etc.)
  • ADAPT website - suggestions for news items (one per month)
    • Introduced to ADAPT teams ('assignments')? Jessica Trites Rolle will jump on next call if this group prefers Jess introduce this.
  • ADAPT article - Susan, still need content?
  • Virtual MYM

Key item: Infographics - Continue Discussion from 4/30 call (see below for 4/30 call notes)

Start with (separate documents)...

  • "What AgGateway is/does (vs what it is NOT/does NOT do)"
    • Allow members to have short, clear discussion with others in their organization
    • Allow members/staff to talk with prospective members
  • "What ADAPT is/is not"

Reviewed 4/30 - concepts to build from:

Brain dump:

  • What is AgGateway? Who is part of the organization? What work is happening now, and what's already done? How do you use the tools?
  • C-suite/Exec versus technical/detailed versus farmers
  • Different industry area (rail, grain, equipment, irrigation, etc.) means different focus
  • meet the person where they are!
  • tailor focus to what a prospective or current member is trying to fix/solve/accomplish
  • Create suite of views members can pull from:
    • general
    • irrigation - PAIL proposition value canvases (borrow from that work)
    • soils (also has proposition value canvases
    • crop protection/seed company view
    • FMIS view
    • Create a new sub-set of documents and graphics as another entry into the Communications Toolkit, with 'chunks' of content and stories/narratives (with graphics) that can be tailored to specific audiences. AgGateway messaging, agreed-to AgGateway words/charts/pics, but separate components a member or presenter could choose from. A use-what's-pre-built or build-your-own approach.

Syngenta interns starting work on ADAPT documentation R. Andres Ferreyra (Unlicensed) started with DANIEL DANFORD

Jessica Trites Rolle will re-join ADAPT calls to gather communications and newsletter content.

ADAPT 'blurbs' - Jim Wilson suggested the Syngenta interns write down all questions they have and can use those to identify items that need to be new FAQs, new implementation notes, etc. The 'blurb' could be a FAQ every week, every month, to give a 'how to.' Add anchor to page, Tweet it out! The group likes this idea and will use it.

MYM moved to July 7-10 (virtual). Will try to keep the week similar to in-person MYM. AgGateway and the Conference Committee are still working through the administration of the sessions, rehearsal, etc., and will allow registration soon. If members have topics for a session(s), please send those to Brent Kemp.

Soils/Lab data format survey: Corina Ardelean has two surveys to consolidate into a single survey for distribution to labs and supporting software companies. Questions will be specific about formats used to communicate between labs and partners. The next technical meeting is 6/4, and the next business meeting is the week of 6/9. R. Andres Ferreyra (Unlicensed) said he can build survey in SurveyMonkey. Jessica Trites Rolle will review questions once compiled.

Susan Ruland (Unlicensed) provided Jessica Trites Rolle a one-page document with high-level messaging. Jessica Trites Rolle will work with the messages and existing canvases (Soil/labs and PAIL) and "roadmap" Infographic to pull out some new elements that might fill a new need for talking with decisionmakers at current member companies to keep them on board. See 4/30/20 meeting notes in the middle column on this page. Susan Ruland (Unlicensed) mentioned that AgGateway management is also retaining reusable slide decks tailored to specific industry segments, and many of those decks can be mixed around to formulate something new for a different audience. Also have talking points by Council from two or three years ago that could be repurposed into the narrative part of an Infographic.

6Event Calendar and Speaking Engagements

Communications Sub-Committee Conference/Event DRAFT Calendar 2020


Review and update calendar, note speaking/presenting/sponsorship engagements

Andres spoke at a Research Data Alliance session recently and will provide slides and recordings to this group once available.
8New Business

Discuss items not covered above.

No new topics

9New Tasks

The group has reviewed what tasks were assigned during the meeting.

  • Jessica Trites Rolle rejoin ADAPT business and, as able, technical calls from communications perspective
  • R. Andres Ferreyra (Unlicensed) collect questions on ADAPT from interns for use in new FAQs, new blurbs on website, and social media content
  • Survey: Corina Ardelean and team to finish compiling soils/lab data format questions
  • Survey: Jessica Trites Rolle will review survey questions as "outside" party
  • Survey: R. Andres Ferreyra (Unlicensed) to build questions into SurveyMonkey
  • Jessica Trites Rolle review existing canvases and large Infographic and high-level talking points and identify possible combinations to fill gaps in what we have for members to talk with their leadership about what/why AgGateway and what/why ADAPT
10Next Meeting

The group agrees to the next meeting date and time.

 at 11 a.m. US Central Time

11AdjournmentThe meeting is adjourned.

 at 11:50 a.m. US Central Time