2019-03-08 PAC Communications Team Meeting

Owned by Jessica Trites Rolle
Last updated: 2019-10-02 by Ben Craker (Unlicensed)

Meeting Information

Time

10:00 - 11:00 AM US Central Time

Web

https://www2.gotomeeting.com/join/321520850

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Participants

Agenda/Minute

#

Topic (Leader)

Desired Outcome
Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

1

Anti-Trust (Project Manager or Meeting Facilitator)Each participant indicates that he/she understands and agrees to abide by the AgGateway Antitrust Policy, or leaves the meeting.All agreed to abide by antitrust guidelines.
2Minutes TakerA minutes taker has been selected.
Jessica Trites Rolle will take minutes.
3Meeting Minutes

Unapproved minutes of previous meetings are approved.

2019-03-01 PAC Communications Team Meeting

M/S/P

4Old Tasks review

Carry over to next week - focus is official publication 'standards'

for Nathan Stein - work on individual membership

R. Andres Ferreyra (Unlicensed) will talk with Syngenta team in person next week

Ben Craker (Unlicensed) contacted a person he knows at Sensefly to ask if a PICS project was implemented, but hasn't heard back. He'll follow up and ask about a general contact for AgGateway also.

5Current Activity

Implementation / Application Notes publication format solution

Discussion areas:

  • PAIL - implementation notes, technical writer, writing or review help needed
  • Follow-up on potential for PICS case studies
  • ADAPT
  • Traceability (incl. CART)
  • SPADE 1 - 3 wrap-up
  • Other

Discussion

PAIL implementation notes are intended for the public, particularly someone in the irrigation ag industry and programmers. The PAIL group has a template and plan for where they believe the content should go and what links to include.

Susan Ruland (Unlicensed) will have her designer develop a new template. Dan Berne (Unlicensed) will send what the PAIL team developed to date to Susan as an example of the type of content.

R. Andres Ferreyra (Unlicensed) - what do we do with implementation notes that are cross-project/app? Example is ContextItems.

  • Keep together as single note, calling out any differences or creating examples for each applicable project.
  • If significantly separate paths to implement, then have separate notes.
  • include indicator ("Irrigation" or "ADAPT" or "ISOXML" or "AgXML" etc.) in upper portion of the document to show link to a "package"

DANIEL DANFORD - need flyer or note to show difference between ADAPT and ISO 11783 XML and how they're meant to work together, not as alternatives to each other - need catchy title, content

DANIEL DANFORD - Also need a news article or flyer to discuss ADAPT versioning, breaking changes, and release timing - want to provide implementers with a clear timeline to stop companies from continuing to wait on implementing ("how ADAPT versioning works"). Also update/publish key FAQs for whether or not to implement and when to implement.

Susan Ruland (Unlicensed) will post ADAPT videos today

Ben Craker (Unlicensed) - consider an ADAPT guide to business and developer info/tools (where the items are, what is available, where to check for more info...) - want viewers to understand there is a whole package of materials to help them

6Onboarding / Member Engagement

Reaching out to current and new members - how SHOULD we approach?

Discussion
7Event Calendar and Speaking Engagements

Review and update: PAC Communications Calendar 2019

  1. Identify when to start planning and identifying materials and content/booths/etc for:
    1. InfoAg
    2. Agritechnica
    3. Others (see calendar)
  2. Discuss: do we want a targeting/communications strategy for talking to different companies/exhibitors in person at InfoAg or other upcoming events?
  3. Consider creating one or more of the below before mid-year for use at upcoming events (could aid discussions):
    1. Flyers:
      1. Traceability Initiative & CART (streamline processes in farmer businesses)
      2. Precision Ag Council general
      3. Flyer (or other explainer) to address why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.)
    2. Business card-sized promo piece: ask a pain-point question on front, information and QR code on back

Discussion

For Agritechnica: Jim Wilson has a project plan for completing preparation for the event. Submission deadline for award is May or June - need to check criteria for what qualifies and word our application carefully. Also need to determine giveaways, display for booth, materials. Jessica Trites Rolle will get the checklist/project plan location and link to the PAC Communications page.

8HOLDING TANK (items to consider in future)


  • ADAPT materials: make sure they show how ADAPT works between ISO and other standards, that it’s a tool to translate and share and standardize, not a new separate standard.
  • Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer
  • Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others?

ASABE 2017: Sustainability, Provenance and ADAPT, Compound Identifiers. ASABE 2018: "Fit" paper (where does AgGateway "fit" into the standards space). Were not completed for conference papers, but could consider these journals for publication:

  • Computers & Electronics in Agriculture (ASABE journal) (no fee)
  • Applied Engineering in Agriculture (Elsevier journal) (fee)
  • There's also a Precision Ag journal, but the time frame from submission to publication is too long.



KEEP - As update/create flyers or other materials, consider (from 8/28/18 meeting discussion):

Flyer format:

  • Use A4 format for our flyers, include country codes flyer and card phone numbers and country on addresses, and make sure we're being international in all our press. Also be careful about colloquialisms.
  • Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic

Flyer focus: OUTCOMES

9New Business

Discuss items not covered above.


10New Tasks

The group has reviewed what tasks were assigned during the meeting.


11Next MeetingThe group agrees to the next meeting date and time.

 at 10 a.m. US Central Time

12AdjournmentThe meeting is adjourned.

 at 10:59 a.m. US Central Time