2019-03-22 PAC Communications Team Meeting

Owned by Jessica Trites Rolle
Last updated: 2019-04-05

Meeting Information

Time

10:00 - 11:00 AM US Central Time

Web

https://www2.gotomeeting.com/join/321520850

Phone
  • Everywhere: VOIP
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Access Code321-520-850

Participants

Agenda/Minutes

#

Topic (Leader)

Desired Outcome
Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

1

Anti-Trust (Project Manager or Meeting Facilitator)Each participant indicates that he/she understands and agrees to abide by the AgGateway Antitrust Policy, or leaves the meeting.All agreed to abide by antitrust guidelines.
2Minutes TakerA minutes taker has been selected.
Jessica Trites Rolle will take minutes.
3Meeting Minutes

Unapproved minutes of previous meetings are approved.

2019-03-08 PAC Communications Team Meeting

M/S/P

4Old Tasks review

Jessica Trites Rolle will get new email address for Johnny Bryant

R. Andres Ferreyra (Unlicensed) will talk with Syngenta Farm Shots contact next week

5Current Activity

Implementation Notes

  • Template
  • Cross-project identifiers (example: ContextItems ties to more than one application/project) - full word indicators? different color text? - use to show if a Note is part of a package

Soil Testing Standardization working group

ADAPT - news articles, flyers

  • Show difference between ADAPT and ISO 11783 XML and how are meant to work together, not as alternatives to each other
  • "How ADAPT Versioning Works" - explain ADAPT versioning, breaking changes, and release timing so companies have a clear timeline so they know good times to implement (e.g., don't wait b/c think it will change 'soon')
  • FAQs on when to implement
  • Guide to business and developer information/tools (e.g., where to find, what is available, where to check for more info) - companies need to understand the package of materials and tools available and how to use in one guide document/page

Other items

  • Follow-up on potential for PICS case studies
  • Traceability
  • SPADE 1 - 3 wrap-up
  • Other

Discussion

Implementation Notes template nearing completion. Susan will have today or early next week, so timing is good as the PAIL team has two notes drafted and nearly ready for import into a template. Susan Ruland (Unlicensed) will distribute to this team for a review.

Soil Testing Standardization working group - need to build flyer for "what we're working on"

6Onboarding / Member Engagement

Reaching out to current and new members

Discussion
7Event Calendar and Speaking Engagements

PAC Communications Calendar 2019

  1. Identify when to start planning and identifying materials and content/booths/etc for:
    1. Research Data Alliance
    2. ASABE
    3. InfoAg
    4. Agritechnica
    5. Others (see calendar)
  2. Discuss: do we want a targeting/communications strategy for talking to different companies/exhibitors in person at InfoAg or other upcoming events?
  3. Consider creating one or more of the below before mid-year for use at upcoming events (could aid discussions):
    1. Flyers:
      1. Traceability Initiative & CART (streamline processes in farmer businesses)
      2. Precision Ag Council general
      3. Flyer (or other explainer) to address why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.)
    2. Business card-sized promo piece: ask a pain-point question on front, information and QR code on back

Discussion

Andres needs traceability/sustainability materials (blurbs for slides) - Jessica Trites Rolle will work with Joe Tevis and Scott Nieman

Business card-sized promo piece:

  • General/generic to AgGateway
  • Traceability
  • Soil Testing
  • "Conversation starter" question/statement
8HOLDING TANK (items to consider in future)


  • ADAPT materials: make sure they show how ADAPT works between ISO and other standards, that it’s a tool to translate and share and standardize, not a new separate standard.
  • Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer
  • Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others?

ASABE 2017: Sustainability, Provenance and ADAPT, Compound Identifiers. ASABE 2018: "Fit" paper (where does AgGateway "fit" into the standards space). Were not completed for conference papers, but could consider these journals for publication:

  • Computers & Electronics in Agriculture (ASABE journal) (no fee)
  • Applied Engineering in Agriculture (Elsevier journal) (fee)
  • There's also a Precision Ag journal, but the time frame from submission to publication is too long.



KEEP - As update/create flyers or other materials, consider (from 8/28/18 meeting discussion):

Flyer format:

  • Use A4 format for our flyers, include country codes flyer and card phone numbers and country on addresses, and make sure we're being international in all our press. Also be careful about colloquialisms.
  • Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic

Flyer focus: OUTCOMES

9New Business

Discuss items not covered above.


10New Tasks

The group has reviewed what tasks were assigned during the meeting.


11Next MeetingThe group agrees to the next meeting date and time.

 at 10 a.m. US Central Time

12AdjournmentThe meeting is adjourned.

 at 10:40 a.m. US Central Time