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1 | Anti-Trust (Project Manager or Meeting Facilitator) | Each participant indicates that he/she understands and agrees to abide by the AgGateway Anti-Trust Policy, or leaves the meeting. | All are agreed. |
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| 2 | Minutes Taker (Project Manager) | A minutes taker has been selected. | Shannon Haringx (Unlicensed) will take notes. |
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| 3 | Meeting Agenda (Meeting facilitator) | The group understands the agenda, adjusting it as necessary. | The team understood the agenda. AGENDA: - Urgent Items
- Review open tasks
- Reference Data API Stakeholders and talking points
- Communications Calendar
- Next Steps
DISCUSSION: - Urgent Items
- See below for urgent items that emerged during discussion
- Review open tasks
- Jim has data privacy and security drafted and will circulate for our review
- Jim has pushed public facing wiki page to production
- Stakeholder Value Statements
- Reference Data API talking points content captured at special meeting. Assignments for developing speeches for each of the identified stakeholder groups are:
- Abby to draft Equipment Manufacturer and Input Manufacturer elevator speeches
- Shannon to draft Consumers
- Shannon to touch base with Elizabeth on Reference Data Provider stakeholders to see if she can draft this one.
- There is a need for general "intro to SPADE" elevator speeches to the following audiences (to be assigned for work at next meeting):
- Industry show/event attendees - unfamiliar with SPADE or AgGateway (needed before Feb. shows)
- Companies of current SPADE and/or AgGateway participants
- Companies to be recruited for SPADE
- Communications Calendar
- Calendar drafted using shell from F2F
- Shannon to update the calendar with items captured today and continue to work on developing format.
- Adjacent Communications coverage (PAIL and ADAPT)
- Dan Berne has agreed to join the core Communications team to represent PAIL
- Shannon to invite Mark Stelford explain our mission, ask to join or designate someone to represent ADAPT on the team as well; ask about any need for immediate communications support for ADAPT - i.e. press release in advance of annual meeting
- Email sent - Shannon to follow up with Mark
- Annual Meeting Preparation
- Shannon to review Communications accomplishments, priorities and recruit additional participation during general SPADE session (10-15 min).
- SPADE3 Flyer needed for upcoming industry shows as well as annual meeting
- Need something more persuasive and less technical - geared toward business decision makers - maybe include verbiage that would be used in elevator speeches to allow people to use the flyer to have the conversations.
- There is a very old one used for SPADE2 that can be updated - Jim to send .pdf of this out to be used
- Shannon to check with Susan Ruland on possibility of getting a SPADE flyer inserted in the annual conference packets and when it is needed.
- Shannon to take action to move this forward and draft if needed
- Communications Calendar
- Add ADAPT press releases to calendar
- Louisville Farm Machinery Show week of Valentine's Day 2/9-13 - press releases needed on overall SPADE project in advance of this show
- World Ag Expo - California - 2/9-13 - press releases also to support this
- Overall big picture of SPADE needs to be communicated particularly to management in attendance (keep timeless if possible). One page flyer is needed to be developed.
- Media exposure
- Beyond press releases, need a plan for engaging media about SPADE
- Magazine articles on SPADE - none recently
- Need to seek out publications to do articles - regroup on this at next meeting to get a game plan into place
- Shannon to invite Susan Ruland to our next meeting to consult on this
- Jeremy: Paul Shrimp at Meister Media usually willing to sit down with us even by phone to get something created
- Need to get in touch with Prairie Farmer associate editors for a phone interview - no good contact there currently
- Farm Progress - Shannon reach out to Jeff Tenant to see if he can connect us with the right people
PREVIOUS NOTES: Items to be tracked on Communications Calendar: - Industry Tradeshows/Conferences
Industry relations meetings (SPADE participants meeting with external organizations, i.e. ASABE) Press Releases Articles to be published about SPADE Other external communication events Target Delivery Dates for Communications Initiatives - Individual Promotional Collateral pieces
- Stakeholder Value Statements
- Internal Talking Points
- Website enhancements
- Social Media plan & tactics
Communications Initiatives: - Value Statements for various stakeholder groups
- Talking Points for internal transparency (within PAC/across AgGateway)
- Promotional Collateral (digital docs for easy sharing)
- Communications Calendar (to align with industry events)
- SPADE3 Dashboard
- Social Media strategy
- Website enhancement/utilization
- Identify/address industry relations gaps
- Reference Data API implementation work, reaching out to manufacturers, etc.
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| 4 | Meeting Minutes (Meeting facilitator) | Unapproved minutes of previous meetings are approved.
| Meeting Minutes approved at end of each meeting. |
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| 5 | New Tasks (Minutes Taker) | The group has reviewed what tasks were assigned during the meeting. |
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| 6 | Next Meeting (Meeting facilitator) | The group agrees to the next meeting date and time and possibly a recurring meeting schedule. | Recurring meeting schedule has been set. |
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| 7 | Adjournment (Meeting facilitator) | The meeting is adjourned. | Adjourned. |
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