2019-10-10 PAC Communications Team Meeting

Owned by Jessica Trites Rolle
Last updated: 2019-10-10

Meeting Information

Time

10:00 - 11:00 AM US Central Time

Web

https://www2.gotomeeting.com/join/321520850

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Access Code321-520-850

Participants

Jessica Trites Rolle

Susan Ruland (Unlicensed)




Agenda/Minutes

#

Topic (Leader)

Desired Outcome
Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

1

Anti-Trust (Project Manager or Meeting Facilitator)Each participant indicates that he/she understands and agrees to abide by the AgGateway Antitrust Policy, or leaves the meeting.All agreed to abide by antitrust guidelines.
2Minutes TakerA minutes taker has been selected.
Jessica Trites Rolle will take minutes.

3

Meeting Minutes

Unapproved minutes of previous meetings are approved.

2019-09-19 PAC Communications Team Meeting

tabled to next call

4

Old Tasks review

ongoing

R. Andres Ferreyra (Unlicensed) circulated an early version of the ADAPT/PAIL Timescopes Implementation Note for review; will discuss further at next week's call

5

Current Activity

  • Flyers, Notes, PPTs
    • ADAPT Timescopes Implementation Note
    • ADAPT Capture Crop Rotation
    • Other activity on Ag Lab / Soil Testing flyer and PPT to promote or share/post flyer?
    • PAIL - next note?
    • Revisit: idea of a mini-curriculum for various tool understanding and implementation (ala FSA)
    • Update PPT about what AgGateway has done, is doing, what's available, and how to engage
  • Infographics
  • Create backlog list - let's start the list we talked about on 9/5
    • Store a backlog of what we want implementation notes on - store under PAC Communications landing page and make public to all members(?). This ties back to the importance of Core Documents. Do we need a working group to manage implementation notes or best practices? Create list, identify the person who will be the SME and have tech writer work with them. Draft list, put it out to group and ask who is interested in working on and start with those that get volunteers. Have a PAIL implementation note list, just need to locate and put in one place.

Future - ADAPT items

  • "How ADAPT Versioning Works" - explain ADAPT versioning, breaking changes, and release timing so companies have a clear timeline so they know good times to implement (e.g., don't wait b/c think it will change 'soon')
  • FAQs on when to implement
  • Guide to business and developer information/tools (e.g., where to find, what is available, where to check for more info) - companies need to understand the package of materials and tools available and how to use in one guide document/page

Future - Other Items

  • PAIL and PICS case studies
  • PICS implementation guide
  • SPADE 1 - 3 wrap-up

Discussion

Jessica Trites Rolle and Susan Ruland (Unlicensed) discussed next steps for the Ag Lab/Soil Testing flyer. Susan Ruland (Unlicensed) will work with her team to clean up the graphics and any remaining typos or spacing issues and will distribute back to the group for final approval (R. Andres Ferreyra (Unlicensed), Corina Ardelean, and this team).

Jessica and Susan briefly discussed the in-draft second Implementation Note for PAIL/ADAPT on Timescopes.

Also discussed status of SPADE wrap-up. Jessica Trites Rolle needs to spend more time on that for Ben Craker (Unlicensed) so his great work - and work of so many members - can be easily used by others. Shared with Susan that the work will be completed and we will have promo and placement work to do for the website and flyers/notes, but not yet.


KEEP: Key notes from May 31, 2019 call concerning any communications for AgGateway

The group talked about the challenge of any communications piece, including infographics, with the constant changes of work done by AgGateway and the ever-changing agriculture space worldwide and always shifting technology.

  • To make sure any infographic or note or flyer (etc.) is useful, TEST IT!
  • Once drafted, 'test' with people that did NOT create to see if they have the same understanding and, if so, can they explain it to others correctly. if not, what do we need to change to make it make sense? what examples do we need to use from daily life?
  • Need to be able to explain to others what things are without using project names or acronyms (but link them so when people hear the term, they understand) - focus on irrigation standards, field operations, data transformation and translation, etc.
  • Tell a story - easier for people to remember, repeat, relate to, and link to their work

Do short animated video to show the stakeholders and deliverables flows and how AgGateway fits in - group agreed, this is a good approach.

6Event Calendar and Speaking Engagements

PAC Communications Calendar 2019

  • Event materials/supplies for:
    • Agritechnica (November)
    • Others (see calendar)

Future - Event needs

  • Create one or more of the below
    • Flyer possibilities:
      • Traceability Initiative (streamline processes in farmer businesses)?
      • Flyer (or other explainer) to address why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.)
    • Business card-sized promo piece: ask a pain-point question on front, information and QR code on back

Discussion

Jessica Trites Rolle emailed Jim Wilson today - much later than intended - to ask about needs for Agritechnica (see 9/19/2019 PAC Communications minutes for details). Susan Ruland (Unlicensed) will check with Jim on Monday during a staff call.

Also discussed what should be printed as handouts for Annual Meeting. Jessica Trites Rolle suggested that for all documents aside from the Annual Report, we consider the laminated single-copy for sharing approach for Annual Meeting, with only brand-new items or those needed for a session being printed in mass.

8New Business

Discuss items not covered above.

None

9New Tasks

The group has reviewed what tasks were assigned during the meeting.

10Next Meeting

The group agrees to the next meeting date and time.

 at 2 p.m. US Central Time

11AdjournmentThe meeting is adjourned.

 at 2:40 p.m. US Central Time




HOLDING TANK

items to consider in future

  • Traceability pitches (one for food processors)?
  • Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer
  • Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others?
ASABE 2017: Sustainability, Provenance and ADAPT, Compound Identifiers. ASABE 2018: "Fit" paper (where does AgGateway "fit" into the standards space). Were not completed for conference papers, but could consider these journals for publication:
  • Computers & Electronics in Agriculture (ASABE journal) (no fee)
  • Applied Engineering in Agriculture (Elsevier journal) (fee)
  • There's also a Precision Ag journal, but the time frame from submission to publication is too long.

KEEP - As update/create flyers or other materials, consider (from 8/28/18 meeting discussion):Flyer format:
  • Use A4 format for our flyers, include country codes flyer and card phone numbers and country on addresses, and make sure we're being international in all our press. Also be careful about colloquialisms.
  • Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic
Flyer focus: OUTCOMES