Meeting Information

Time	10:00 - 11:00 AM US Central Time
Web	https://www2.gotomeeting.com/join/321520850
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Participants

Agenda/Minute

#	Topic (Leader)	Desired Outcome Pre-Meeting Notes and Links to Supporting Resources	Meeting Minutes
1	Anti-Trust (Project Manager or Meeting Facilitator)	Each participant indicates that he/she understands and agrees to abide by the AgGateway Antitrust Policy, or leaves the meeting.	All agreed to abide by antitrust guidelines.
2	Minutes Taker	A minutes taker has been selected.	Jessica Trites Rolle will take minutes.
3	Meeting Minutes	Unapproved minutes of previous meetings are approved. 2019-02-15 PAC Communications Team Meeting	M/S/P
4	Old Tasks review	R. Andres Ferreyra (Unlicensed) - alert team when updated draft PICS implementation guide is ready for review (not yet ready for group review - location will be https://aggateway.atlassian.net/wiki/spaces/SG/pages/258670684/AgGateway+Post-Image+Collection+Specification+PICS) Jessica Trites Rolle and R. Andres Ferreyra (Unlicensed) to discuss PICS project completion and Remote Sensing Working Group leadership Susan Ruland (Unlicensed) to email Kasparbauer Randall D (Deactivated) about draft ADAPT-John Deere case study drafted fall 2018 to determine if the document can be finalized and published this spring Group to consider between meetings, then continue discussion on: "Official" way to publish and promo implementation notes for any project (PICS, PAIL, etc.) "Official" way to show visual difference between implementation notes (how to use output from a project) and flyers (what the project or item is). Use branding guidelines (links to document on Communications Committee page resources). Traceability pitch for engaging food processors - Jessica Trites Rolle to work with Joe Tevis and others in the Traceability Provenance subgroup	Carry over to next week - focus is official publication 'standards'
5	Current Activity	Case Studies - next steps with John Deere? Publication guidelines - revisit (if appropriate at this point) Discussion areas: PAIL - implementation notes, technical writer, writing or review help needed ADAPT Traceability (incl. CART) SPADE 1 - 3 wrap-up Other	Discussion R. Andres Ferreyra (Unlicensed) submitted PAIL Parts 1 and 3 for ASABE standards development award - presented early July at ASABE annual meeting in Boston Susan Ruland (Unlicensed) talked with Kasparbauer Randall D (Deactivated) and the John Deere ADAPT case study is complete and will be posted, likely next week Other case studies for 2019: PAIL (potential late 2019) PICS (need to complete work, get new workgroup leadership - check with FMH; Sensefly may have incorporated; Syngenta possibly) Jessica Trites Rolle - talk to Johnny Bryant at FMH (jbryant@fmh.com) Ben Craker (Unlicensed) might be able to find out a new contact at Sensefly R. Andres Ferreyra (Unlicensed) will check on Farm Shots (Syngenta) PAIL - Work continues on implementation notes, not enough people helping - will keep this group posted. PAIL needs to have a standard way of publishing the notes.
6	Onboarding / Member Engagement	Reaching out to current and new members - how SHOULD we approach? PAC Onboarding Log PAC Member Engagement 2018	Keep thinking about this
7	Event Calendar and Speaking Engagements	Review and update: PAC Communications Calendar 2019 Identify upcoming speaking engagements and, if members are presenting or have a booth, determine communications items - flyers, etc. - needed.	Event - R. Andres Ferreyra (Unlicensed) submitted an abstract for the Agricultural Data Interest Group at the 13th Plenary of Research Data Alliance to be held in Philadelphia on April 1, 2019.
8	Holding Tank (items to consider in future)	New flyers Traceability Initiative & CART (streamline processes in farmer businesses) Precision Ag Council general Other comm item/website considerations: ADAPT materials: make sure they show how ADAPT works between ISO and other standards, that it’s a tool to translate and share and standardize, not a new separate standard. Create a flyer or promo piece addresses why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.) Business card-sized promo piece: ask a pain-point question on front, information and QR code on back Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer Remove SPADE flyer from public website and rewrite as the project is closed out and published Add a link to the AgGlossary on the AgGateway landing page (‘quick links’) Case study: PICS study for Sensefly; ADAPT; PAIL; potential to do a pseudo-case-study on CART PoC? Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others? ASABE 2017: Sustainability, Provenance and ADAPT, Compound Identifiers. ASABE 2018: "Fit" paper (where does AgGateway "fit" into the standards space). Were not completed for conference papers, but could consider these journals for publication: Computers & Electronics in Agriculture (ASABE journal) (no fee) Applied Engineering in Agriculture (Elsevier journal) (fee) There's also a Precision Ag journal, but the time frame from submission to publication is too long.	KEEP - As update/create flyers or other materials, consider (from 8/28/18 meeting discussion): Flyer format: Use A4 format for our flyers, include country codes flyer and card phone numbers and country on addresses, and make sure we're being international in all our press. Also be careful about colloquialisms. Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic Flyer focus: OUTCOMES
9	New Business	Discuss items not covered above.	In May, determine what should be at the InfoAg AgGateway booth: flyers, QR-code-cards, etc. Also: do we want a targeting/communications strategy for talking to different companies/exhibitors in person?
10	New Tasks	The group has reviewed what tasks were assigned during the meeting.	ALL: clarify branding guidelines and implementation notes / application notes publication standard by March 15 meeting. Need in order to start publishing PAIL documentation. PICS case study (still need new working group leadership for Remote Sensing): Jessica Trites Rolle - talk to Johnny Bryant at FMH (jbryant@fmh.com) to find out what Farmers Mutual Hail is doing/had done with the PICS process Ben Craker (Unlicensed) might be able to find out a new contact at Sensefly R. Andres Ferreyra (Unlicensed) will check on Farm Shots (Syngenta)
11	Next Meeting	The group agrees to the next meeting date and time.	08 Mar 2019 at 10 a.m. US Central Time
12	Adjournment	The meeting is adjourned.	01 Mar 2019 at 10:46 a.m. US Central Time