2019-03-01 PAC Communications Team Meeting

Owned by Jessica Trites Rolle
Last updated: 2019-10-02 by Ben Craker (Unlicensed)

Meeting Information

Time

10:00 - 11:00 AM US Central Time

Web

https://www2.gotomeeting.com/join/321520850

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Participants

Agenda/Minute

#

Topic (Leader)

Desired Outcome
Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

1

Anti-Trust (Project Manager or Meeting Facilitator)Each participant indicates that he/she understands and agrees to abide by the AgGateway Antitrust Policy, or leaves the meeting.All agreed to abide by antitrust guidelines.
2Minutes TakerA minutes taker has been selected.
Jessica Trites Rolle will take minutes.
3Meeting Minutes

Unapproved minutes of previous meetings are approved.

2019-02-15 PAC Communications Team Meeting

M/S/P

4Old Tasks review

Carry over to next week - focus is official publication 'standards'


5Current Activity

Case Studies - next steps with John Deere?

Publication guidelines - revisit (if appropriate at this point)

Discussion areas:

  • PAIL - implementation notes, technical writer, writing or review help needed
  • ADAPT
  • Traceability (incl. CART)
  • SPADE 1 - 3 wrap-up
  • Other

Discussion

R. Andres Ferreyra (Unlicensed) submitted PAIL Parts 1 and 3 for ASABE standards development award - presented early July at ASABE annual meeting in Boston

Susan Ruland (Unlicensed) talked with Kasparbauer Randall D (Deactivated) and the John Deere ADAPT case study is complete and will be posted, likely next week

Other case studies for 2019:

PAIL - Work continues on implementation notes, not enough people helping - will keep this group posted. PAIL needs to have a standard way of publishing the notes.

6Onboarding / Member Engagement

Reaching out to current and new members - how SHOULD we approach?

Keep thinking about this
7Event Calendar and Speaking Engagements

Review and update: PAC Communications Calendar 2019

Identify upcoming speaking engagements and, if members are presenting or have a booth, determine communications items - flyers, etc. - needed.

Event - R. Andres Ferreyra (Unlicensed) submitted an abstract for the Agricultural Data Interest Group at the 13th Plenary of Research Data Alliance to be held in Philadelphia on April 1, 2019.

8Holding Tank (items to consider in future)


New flyers

  • Traceability Initiative & CART (streamline processes in farmer businesses)
  • Precision Ag Council general

Other comm item/website considerations:

  • ADAPT materials: make sure they show how ADAPT works between ISO and other standards, that it’s a tool to translate and share and standardize, not a new separate standard.
  • Create a flyer or promo piece addresses why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.)
  • Business card-sized promo piece: ask a pain-point question on front, information and QR code on back
  • Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer
  • Remove SPADE flyer from public website and rewrite as the project is closed out and published
  • Add a link to the AgGlossary on the AgGateway landing page (‘quick links’)
  • Case study: PICS study for Sensefly; ADAPT; PAIL; potential to do a pseudo-case-study on CART PoC?
  • Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others?


ASABE 2017: Sustainability, Provenance and ADAPT, Compound Identifiers. ASABE 2018: "Fit" paper (where does AgGateway "fit" into the standards space). Were not completed for conference papers, but could consider these journals for publication:

  • Computers & Electronics in Agriculture (ASABE journal) (no fee)
  • Applied Engineering in Agriculture (Elsevier journal) (fee)
  • There's also a Precision Ag journal, but the time frame from submission to publication is too long.



KEEP - As update/create flyers or other materials, consider (from 8/28/18 meeting discussion):

Flyer format:

  • Use A4 format for our flyers, include country codes flyer and card phone numbers and country on addresses, and make sure we're being international in all our press. Also be careful about colloquialisms.
  • Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic

Flyer focus: OUTCOMES

9New Business

Discuss items not covered above.

In May, determine what should be at the InfoAg AgGateway booth: flyers, QR-code-cards, etc. Also: do we want a targeting/communications strategy for talking to different companies/exhibitors in person?

10New Tasks

The group has reviewed what tasks were assigned during the meeting.

  • ALL: clarify branding guidelines and implementation notes / application notes publication standard by March 15 meeting. Need in order to start publishing PAIL documentation.
  • PICS case study (still need new working group leadership for Remote Sensing):
11Next MeetingThe group agrees to the next meeting date and time.

 at 10 a.m. US Central Time

12AdjournmentThe meeting is adjourned.

 at 10:46 a.m. US Central Time