2019-09-19 PAC Communications Team Meeting

Owned by Jessica Trites Rolle
Last updated: 2019-09-19
5 min read

Meeting Information

Time

10:00 - 11:00 AM US Central Time

Web

https://www2.gotomeeting.com/join/321520850

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Access Code321-520-850

Participants

Jessica Trites Rolle

Ben Craker (Unlicensed)

Susan Ruland (Unlicensed)

Corina Ardelean



Agenda/Minutes

#

Topic (Leader)

Desired Outcome
Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

1

Anti-Trust (Project Manager or Meeting Facilitator)Each participant indicates that he/she understands and agrees to abide by the AgGateway Antitrust Policy, or leaves the meeting.All agreed to abide by antitrust guidelines.
2Minutes TakerA minutes taker has been selected.
Jessica Trites Rolle will take minutes.

3

Meeting Minutes

Unapproved minutes of previous meetings are approved.

2019-09-05 PAC Communications Team Meeting

M/S/P

4

Old Tasks review
  • Jessica Trites Rolle to call Nathan Stein, Pix4D, to discuss Nathan or Pix4D (re)joining
  • Susan Ruland (Unlicensed) to consider how to tie 'sets' of information together in new website structure (concept of "I want to do x, so I should look at A, B, and D pages or documents")
  • Jessica Trites Rolle (and team) to identify possible new-structure working groups from current PAC structure and also potential Meet-up topics for 1st Meet-up at annual & December 2019


5

Current Activity

  • Create backlog list - let's start the list we talked about on 9/5
    • Store a backlog of what we want implementation notes on - store under PAC Communications landing page and make public to all members(?). This ties back to the importance of Core Documents. Do we need a working group to manage implementation notes or best practices? Create list, identify the person who will be the SME and have tech writer work with them. Draft list, put it out to group and ask who is interested in working on and start with those that get volunteers. Have a PAIL implementation note list, just need to locate and put in one place.
  • Other items:
    • Other work on ADAPT flyer (friends, not foes)? Next flyer or ADAPT need?
    • Ag Lab / Soil Testing - flyer and PPT done, need to promote or share/post flyer?
    • PAIL - next note?
    • Revisit: idea of a mini-curriculum for various tool understanding and implementation (ala FSA)
    • Update PPT about what AgGateway has done, is doing, what's available, and how to engage
Infographics

Future - ADAPT items

  • "How ADAPT Versioning Works" - explain ADAPT versioning, breaking changes, and release timing so companies have a clear timeline so they know good times to implement (e.g., don't wait b/c think it will change 'soon')
  • FAQs on when to implement
  • Guide to business and developer information/tools (e.g., where to find, what is available, where to check for more info) - companies need to understand the package of materials and tools available and how to use in one guide document/page

Future - Other Items

  • PAIL and PICS case studies
  • PICS implementation guide
  • SPADE 1 - 3 wrap-up

DISCUSSION

Flyer for soil testing - recheck and get it ready for publication - need to get it ready for sending to soil labs and science societies. Appears we will get a small group from the talk Andres talked to this week.

The ADAPT/ISO11783 "Friends, not Foes" flyer is out and posted on the website

Implementation notes eBlast went to members today - likely will need to help people learn to use the new template / when to use the template

PAIL - Jess call Aaron Berger to check in on what should be next for notes or flyers/communication

Portfolio Management will use SmartSheets for communication, reports on active projects, lists of pending potential projects, etc.

Next - ADAPT Timescopes Implementation Note

KEEP: Key notes from May 31, 2019 call concerning any communications for AgGateway

The group talked about the challenge of any communications piece, including infographics, with the constant changes of work done by AgGateway and the ever-changing agriculture space worldwide and always shifting technology.

  • To make sure any infographic or note or flyer (etc.) is useful, TEST IT!
  • Once drafted, 'test' with people that did NOT create to see if they have the same understanding and, if so, can they explain it to others correctly. if not, what do we need to change to make it make sense? what examples do we need to use from daily life?
  • Need to be able to explain to others what things are without using project names or acronyms (but link them so when people hear the term, they understand) - focus on irrigation standards, field operations, data transformation and translation, etc.
  • Tell a story - easier for people to remember, repeat, relate to, and link to their work

Do short animated video to show the stakeholders and deliverables flows and how AgGateway fits in - group agreed, this is a good approach.

6Event Calendar and Speaking Engagements

PAC Communications Calendar 2019

  • News from the Ag Lab Data Standardization presentation to the Illinois Soil Testing Association (ISTA) on 9/17
  • News from PlugFest International


  • Event materials/supplies for:
    • Agritechnica (November)
    • Others (see calendar)

Future - Event needs

  • Create one or more of the below
    • Flyer possibilities:
      • Traceability Initiative (streamline processes in farmer businesses)?
      • Flyer (or other explainer) to address why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.)
    • Business card-sized promo piece: ask a pain-point question on front, information and QR code on back

Discussion

Check with Jim Wilson about needs for the booth - how much space? what handouts? banner (pop-up Jim can take with)? Do we need something new, something electronic? USB stick or card that contains all flyers, and have one laminated copy of each flyer for booth use only

8New Business

Discuss items not covered above.

None

9New Tasks

The group has reviewed what tasks were assigned during the meeting.

  • Jessica Trites Rolle - Check with Jim Wilson about needs for the booth - how much space? what handouts? banner (pop-up Jim can take with)? Do we need something new, something electronic? USB stick or card that contains all flyers, and have one laminated copy of each flyer for booth use only - if something like this, need to decide on it within the next week
  • R. Andres Ferreyra (Unlicensed) ADAPT Timescopes Implementation Note
10Next Meeting

The group agrees to the next meeting date and time.

 at 2 p.m. US Central Time

11AdjournmentThe meeting is adjourned.

 at 2:51 p.m. US Central Time




HOLDING TANK

items to consider in future

  • Traceability pitches (one for food processors)?
  • Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer
  • Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others?
ASABE 2017: Sustainability, Provenance and ADAPT, Compound Identifiers. ASABE 2018: "Fit" paper (where does AgGateway "fit" into the standards space). Were not completed for conference papers, but could consider these journals for publication:
  • Computers & Electronics in Agriculture (ASABE journal) (no fee)
  • Applied Engineering in Agriculture (Elsevier journal) (fee)
  • There's also a Precision Ag journal, but the time frame from submission to publication is too long.

KEEP - As update/create flyers or other materials, consider (from 8/28/18 meeting discussion):Flyer format:
  • Use A4 format for our flyers, include country codes flyer and card phone numbers and country on addresses, and make sure we're being international in all our press. Also be careful about colloquialisms.
  • Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic
Flyer focus: OUTCOMES