Meeting Information

Time	10:00 - 11:00 AM US Central Time
Web	https://www2.gotomeeting.com/join/321520850
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Access Code	321-520-850

Participants

Jessica Trites Rolle

R. Andres Ferreyra (Unlicensed)

Ben Craker (Unlicensed)

Jeremy W Wilson

Agenda/Minutes

#	Topic (Leader)	Desired Outcome Pre-Meeting Notes and Links to Supporting Resources	Meeting Minutes
1	Anti-Trust (Project Manager or Meeting Facilitator)	Each participant indicates that he/she understands and agrees to abide by the AgGateway Antitrust Policy, or leaves the meeting.	All agreed to abide by antitrust guidelines.
2	Minutes Taker	A minutes taker has been selected.	Jessica Trites Rolle will take minutes.
3	Meeting Minutes	Unapproved minutes of previous meetings are approved. 2019-08-01 PAC Communications Team Meeting	M/S/P
4	Old Tasks review	R. Andres Ferreyra (Unlicensed) and aberger@agsense.net (Unlicensed) to finalize PAIL Implementation Note 1 R. Andres Ferreyra (Unlicensed) and DANIEL DANFORD to meet at MYM to finalize ADAPT application note about relationship between ADAPT and ISO 11783 XML Jessica Trites Rolle to call Nathan Stein, Pix4D, to discuss Nathan or Pix4D (re)joining Jim Wilson to draft email to Susan Ruland (Unlicensed), RE: moving this group under the Communications Committee in new AgGateway structure. Jessica Trites Rolle to discuss with Susan. Corina Ardelean and R. Andres Ferreyra (Unlicensed) to finalize a draft soil test flyer and distribute to lab participants and this group for discussion/review/comment by 09 Aug 2019 R. Andres Ferreyra (Unlicensed) to review ADAPT and ISO 11783 XML application note and slide deck from DANIEL DANFORD by 13 Aug 2019 and comment back to Dan Jessica Trites Rolle to check with Susan Ruland (Unlicensed) on PAIL Implementation Note 1 status Implementation Note updated template status R. Andres Ferreyra (Unlicensed) to check with Stuart Rhea (Unlicensed) - is ADAPT Branching and Versioning Policy still accurate/current? If so, those of us in this group that do not work with ADAPT can review for understanding.	Jessica contacted Susan, RE: retaining PAC Communications WG under Communications Committee (sub-committee?). Susan agrees with the concept. Jessica Trites Rolle, Susan Ruland (Unlicensed), and Jim Wilson (or others at AgGateway) will determine the best way to 'move' the group. Notes from Susan: I think having a precision ag sub-committee (PASC??) is a great idea. I’d be happy to continue to participate, and to help move ideas up to the Communications Committee as needed. Implementation Note template and PAIL note – I’ll have a closer look at these this week, but I’m going to assume they’re ready to go. Given that, the next question is how to promote/distribute them. How about this as a plan: By next Wed. Aug. 14 I’ll have a new page for Implementation Notes on the website, and will also post the PAIL note to the PAIL page. For the September newsletter, I’ll run an article on the Implementation Notes template and link to the template. I’ll also link to the PAIL note as a way to promote it, and as an example. I’ll ask Marilyn to share the news about the template with the various Council chairs/leadership, who she has been touching base with during this 2020 transition period. I’ll also send an eblast about the template to the AgGateway membership – maybe the week of Aug. 26? Let me know of any other ideas… Corina Ardelean and R. Andres Ferreyra (Unlicensed) are near completion on Soil Testing flyer R. Andres Ferreyra (Unlicensed) asked Stuart Rhea (Unlicensed) to review the ADAPT Branching Versioning Policy, but did not hear from Stuart whether it is or is not up to date
5	Current Activity	Application Notes / Implementation Notes ADAPT(not a standard) with/between ISO 11783 XML and other standards (complementary, not either/or) PAIL Infographics "What AgGateway has accomplished and connected" AgGateway Stakeholders and Deliverables Map v2.pdf "What AgGateway is/does (vs what it is NOT/does NOT do)" Soil Testing Standardization working group Flyer for 'what the group is working on' Future - ADAPT items "How ADAPT Versioning Works" - explain ADAPT versioning, breaking changes, and release timing so companies have a clear timeline so they know good times to implement (e.g., don't wait b/c think it will change 'soon') FAQs on when to implement Guide to business and developer information/tools (e.g., where to find, what is available, where to check for more info) - companies need to understand the package of materials and tools available and how to use in one guide document/page Future - Other Items PAIL and PICS case studies PICS implementation guide SPADE 1 - 3 wrap-up	DISCUSSION Ben frequently shares the member info on precision ag from the Communications Kit, but really needs (1) easier to find, and (2) PPT that shows basic info on what AgGateway has done, what AgGateway is currently doing, etc. - a 'curriculum' presentation There is a university (New York) building a curriculum through the FFA - both Ben and Jeremy talked to him tie into the infographic Andres created? If people are looking for a solution for, say, imagery, without talking to someone in AgGateway or another member, how would they know about what's already done? KEEP: Key notes from May 31, 2019 call concerning any communications for AgGateway The group talked about the challenge of any communications piece, including infographics, with the constant changes of work done by AgGateway and the ever-changing agriculture space worldwide and always shifting technology. To make sure any infographic or note or flyer (etc.) is useful, TEST IT! Once drafted, 'test' with people that did NOT create to see if they have the same understanding and, if so, can they explain it to others correctly. if not, what do we need to change to make it make sense? what examples do we need to use from daily life? Need to be able to explain to others what things are without using project names or acronyms (but link them so when people hear the term, they understand) - focus on irrigation standards, field operations, data transformation and translation, etc. Tell a story - easier for people to remember, repeat, relate to, and link to their work Do short animated video to show the stakeholders and deliverables flows and how AgGateway fits in - group agreed, this is a good approach.
6	Event Calendar and Speaking Engagements	PAC Communications Calendar 2019 Event materials/supplies for: PlugFest (September) Agritechnica (November) Others (see calendar) Future - Event needs Create one or more of the below Flyer possibilities: Traceability Initiative (streamline processes in farmer businesses)? Flyer (or other explainer) to address why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.) Business card-sized promo piece: ask a pain-point question on front, information and QR code on back	Discussion Farm Progress show - is AgGateway there? Nuffield Scholarship - Australian
7	Onboarding / Member Engagement	Reaching out to current and new members PAC Onboarding Log PAC Member Engagement 2018	ON HOLD - need to redo entirely with different focus under new AgGateway structure
8	New Business	Discuss items not covered above.	None
9	New Tasks	The group has reviewed what tasks were assigned during the meeting.
10	Next Meeting	The group agrees to the next meeting date and time.	15 Aug 2019 at 2 p.m. US Central Time
11	Adjournment	The meeting is adjourned.	08 Aug 2019 at 2:45 p.m. US Central Time

HOLDING TANK

items to consider in future

Traceability pitches (one for food processors)?
Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer
Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others?

ASABE 2017: Sustainability, Provenance and ADAPT, Compound Identifiers. ASABE 2018: "Fit" paper (where does AgGateway "fit" into the standards space). Were not completed for conference papers, but could consider these journals for publication:

Computers & Electronics in Agriculture (ASABE journal) (no fee)
Applied Engineering in Agriculture (Elsevier journal) (fee)
There's also a Precision Ag journal, but the time frame from submission to publication is too long.

KEEP - As update/create flyers or other materials, consider (from 8/28/18 meeting discussion):Flyer format:

Use A4 format for our flyers, include country codes flyer and card phone numbers and country on addresses, and make sure we're being international in all our press. Also be careful about colloquialisms.
Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic

Flyer focus: OUTCOMES