2022-03-03 Communications Committee Meeting

Owned by Paul Schrimpf
Last updated: 2022-03-03



Participants


All Members List
(present or not present)
Members Present
Non-Members Present

Paul Schrimpf

Nikki Marshall





(*Voting companies/** alternates)


Time1:00 pm CT (Chicago)
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Time

Topic / Leader

Desired Outcome
Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

0

Welcome 



1


Antitrust / Paul Schrimpf


Read antitrust statement: 

“In all of AgGateway’s operations and activities, it must avoid discussions or conduct that might violate applicable antitrust laws, or even appear to do so. To that end, AgGateway has established antitrust guidelines, which it has provided to each participant in this meeting. While it is your ultimate responsibility to ensure that your actions comply with applicable antitrust laws, your participation in this meeting is affirmation that you will abide by AgGateway’s guidelines.”

AgGateway Antitrust Guidelines

Paul read the statement.




2

Review Action Items 

Review action items from previous meetings. 

  • Ag Day Plan Update March 21-22
  • Social Media Update
  • Dan B. new project for April
  • Speakers Bureau
  • Podcasts
  • Google (Mineral) 
  • Paul is going to send social media content to Jessica for Ag Day stuff so she can post that week. 
  • Hootsuite evidently doesn't save post drafts; Nikki recreating the post for new member Google.
  • Paul recorded a podcast with Ag Queen, Brent did the interview. When it posts, Paul will email the link to whoever has social media that week.
  • Continue sending things like podcasts to Paul





Resources & Relationships / 

  • Association Outreach 
  • No new news with AMA, Paul is talking to CropLife America to see what they have that might be related to AgGateway.
4

Activity Update / 

New:

  • Newsletter Discussion: Feature Story Ideas
    • Member Profiles that focus on AGG Value?
  • Focus for Communication Plan
    • Audience Definition Exercise
      • Sort by company type and title, establish priority (Key Accounts?)
      • C-Suite is a clear target
      • Define by message... what resonates in each segment?
      • AGG 2022 ... move the spirit of "2020" relaunch forward. "If you haven't stopped by recently, it's time to come back"
  • Conference Communication Update
  • Website continued discussion
  • Looking for profiles of members/volunteers
  • Outside conference attendance: InfoAg, Tech Hub Live (both July), and Ag Retailers Association (December) are on the radar. We are attending Commodity Classic the week of March 7. (Jeremy Wilson & Julia will both be there ... Julia has social media that week. They will look to connect at some point.)
  5

Materials Development 

Calls are out to staff for more ideas. Dan and Brent are close on some work that will need doing. 
6

Newsletter Planning  


Newsletter Articles - April Issue (First week of Apr. release)

Deadline: March 23

Title/SubjectAuthor

  1. Portfolio Update
  2. Ag Day Coverage
  3. From the President (new regular feature)
  4. Podcast promo
  5. New Member Article
  6. Latin America - Loyola
  7. Europe - Conny 
  8. Association - industry news
  9. AGIIS/Member Services: Chris Crutchfield

Striving to add more personality to the articles, including a new "From the President" feature from Brent ... blog-like presentation vs. just the facts. Encouraging the same for Europe and LATAM reports. 

Ideas for articles are always welcome.

7


Group Updates

Open floor - anyone can share an update of what is happening in other areas of AgGateway where they're working. Also, determine if Communications can provide assistance.



8
 New Business  


Other Discussion Items 

  • For other committee members to address topics not covered above.

9
 Meeting Wrap Up  


Next Meeting 
April 7 2022, 1 pm central


Adjournment 




  • Active Action Items 

Date AssignedAction ItemDue DateComments/Status