Any PAC or general communications needs? Are there misunderstandings about AgGateway that our committee can help to alleviate with talking points or additional documents?
Susan Ruland (Unlicensed) discussed the new case study for ADAPT, just posted to the AgGateway website with communications kits. Other possibilities for PAC case studies:
Water management/PAIL - should be able to create one in 2019 as growers begin to prepare
Use template on the communications kit page for case studies (2-sided document)
Dan Berne (Unlicensed) - PAIL is creating implementation notes ala ADAPT and PICS. What is the consistent mechanism we can use for promoting all implementation notes? ADAPT notes are on the public ADAPT page and on the ADAPTframework.org site. Do similar for other notes. Also have a place under "Get Connected" for ADAPT and other key search/resource areas, could add a Precision Ag Tools (Resources?) area.
ACTION: Determine official way to publish and promo implementation notes for any project (PICS, PAIL, etc.)
R. Andres Ferreyra (Unlicensed) raised an issue: crop data and poorly converted crop identification codes are a challenge to consistent implementation of AgGateway projects. R. Andres Ferreyra (Unlicensed) is drafting an implementation note for ADAPT for this problem.
This leads to another issue and decision point: how to we visually show the implementation notes are different from flyers. In other words, keep the AgGateway logo and tie to project or product, but have a visual cue that differentiates. Use branding guidelines (links to document on Communications Committee page resources).
Traceability pitch for engaging food processors - Jessica Trites Rolle to work with Joe Tevis and others in the Traceability Provenance subgroup
Identify upcoming speaking engagements and, if members are presenting or have a booth, determine communications items - flyers, etc. - needed.
The group looked at the 2019 PAC Communications Calendar.
Discussed if should put copies of presentations at conferences on the calendar page or on the PAC communications presentations page. Group agreed to update the presentations page. Will also update to add missed 2018 presentations.
8
Holding Tank (items to consider in future)
New flyers
Traceability Initiative & CART (streamline processes in farmer businesses)
Precision Ag Council general
Other comm item/website considerations:
ADAPT materials: make sure they show how ADAPT works between ISO and other standards, that it’s a tool to translate and share and standardize, not a new separate standard.
Create a flyer or promo piece addresses why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.)
Business card-sized promo piece: ask a pain-point question on front, information and QR code on back
Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer
Remove SPADE flyer from public website and rewrite as the project is closed out and published
Add a link to the AgGlossary on the AgGateway landing page (‘quick links’)
Case study: PICS study for Sensefly; ADAPT; PAIL; potential to do a pseudo-case-study on CART PoC?
Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others?
ASABE 2017: Sustainability, Provenance and ADAPT, Compound Identifiers. ASABE 2018: "Fit" paper (where does AgGateway "fit" into the standards space). Were not completed for conference papers, but could consider these journals for publication:
Computers & Electronics in Agriculture (ASABE journal) (no fee)
Applied Engineering in Agriculture (Elsevier journal) (fee)
There's also a Precision Ag journal, but the time frame from submission to publication is too long.
No discussion 2/15
KEEP - As update/create flyers or other materials, consider (from 8/28/18 meeting discussion):
Flyer format:
Use A4 format for our flyers, include country codes flyer and card phone numbers and country on addresses, and make sure we're being international in all our press. Also be careful about colloquialisms.
Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic
Flyer focus: OUTCOMES
9
New Business
Discuss items not covered above.
No additional items
10
New Tasks
The group has reviewed what tasks were assigned during the meeting.
Group to consider between meetings, then continue discussion on:
"Official" way to publish and promo implementation notes for any project (PICS, PAIL, etc.)
"Official" way to show visual difference between implementation notes (how to use output from a project) and flyers (what the project or item is). Use branding guidelines (links to document on Communications Committee page resources).
Traceability pitch for engaging food processors - Jessica Trites Rolle to work with Joe Tevis and others in the Traceability Provenance subgroup
11
Next Meeting
The group agrees to the next meeting date and time.