AgGateway 2016 Communications Plan - Quarterly Goals

Q2 (April-June)

Media relations

- Column in Precision Ag publication in advance of InfoAg
- Column directed to Ag Retailers on need to get engaged
- Goal of at least 3 press releases this quarter

Membership Campaign

- Messaging - Further refine messaging and materials by target audience (value/benefits).
- Tactical activities (based on plan formulated with CEO and COO in Q1) such as letters, flyers, etc.
- Consider materials needed, leveraging website
- LinkedIn Group

Materials/“Ambassador” program: (Q1 and throughout year)

- Publicize to the membership the Communications Kit and how to use it.
- Encourage members to have their company publications run stories on the company’s work with AgGateway.
- Encourage ways to communicate with “c-level” executives within companies.

Producer Engagement

Consider concept of producer advisory group or some other way to engage producers/get their input. Consider: roundtable co-promoted with a publication. Or whether there are advisory groups that already exist that we can tap into.

Leverage relationships withtrade association members

Website

Mid-Year Meeting Promotion

April

Flyer pdf
eBlasts 1) Register and Reserve hotel now (4/12); 2) Sponsorships (4/26)
Newsletter: May issue – Highlights, invite a trading partner (due 4/15; publish 5/4)
Communication to Councils to encourage registration (4/6)
Trade associations: Blurbs with request to run on their websites/newsletters (4/8)

May

Press release - promote speaker and educational opps, invite a trading partner – (5/4)
eBlasts: 1) Hotel reminder, invite a colleague (5 reasons you should be at MYM) – (5/3); 2) Invite a trading partner, hotel/registration reminder – (5/10); 3) Previous attendees eblast (5/17); 4) Networking opportunities, roughly 2 weeks out registration reminder – (5/24)
Communication to councils to encourage registration (5/2)
Newsletter: last minute information, transportation options (due 5/18; publish 6/3)

June (meeting begins June 13)

Annual Conference Promotion

June

AgGateway Global Network

Presence on AgGateway website with messaging on why it’s important to support these efforts.
- Approach to affiliates’ logos – work with Rod Conner.

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