AgGateway Communications Plan

AgGateway 2016 Communications Plan - Quarterly Goals

Q2 (April-June)

Media relations

Membership Campaign

Materials/“Ambassador” program: (Q1 and throughout year)

Producer Engagement

• Consider concept of producer advisory group or some other way to engage producers/get their input. Consider: roundtable co-promoted with a publication. Or whether there are advisory groups that already exist that we can tap into. 

Leverage relationships withtrade association members

• Visits and calls 

Website

Mid-Year Meeting Promotion

• Flyer pdf

• eBlasts 1) Register and Reserve hotel now (4/12); 2) Sponsorships (4/26)

• Newsletter: May issue – Highlights, invite a trading partner (due 4/15; publish 5/4)

• Communication to Councils to encourage registration (4/6)

• Trade associations: Blurbs with request to run on their websites/newsletters (4/8)

• Press release - promote speaker and educational opps, invite a trading partner – (5/4)

• eBlasts: 1) Hotel reminder, invite a colleague (5 reasons you should be at MYM) – (5/3); 2) Invite a trading partner, hotel/registration reminder – (5/10); 3) Previous attendees eblast (5/17); 4)       Networking opportunities, roughly 2 weeks out registration reminder – (5/24)

• Communication to councils to encourage registration (5/2)

• Newsletter: last minute information, transportation options (due 5/18; publish 6/3)

• Membership eblasts: 1) Final reminder/logistics details (6/7); Survey (6/22)

• Newsletter – July issue – thank sponsors (due 6/17) 

Annual Conference Promotion

• Website: Events page set up

• Newsletter: Save the date on right sidebar of newsletter

• MYM: Promotion at the meeting – info table about Annual Conference
  
  

AgGateway Global Network