2018-06-12 MYM Communications Team Meeting

Owned by Jessica Trites Rolle
Last updated: 2018-08-16

Meeting Information

Time

10 - 11:50 a.m. US Central Time

LocationPrairie Meadows, Altoona, Iowa
Presentation2018 MYM PAC Communications Session 2018-06-12 - FINAL.pptx

Participants

Agenda/Minutes

#

Topic (Leader)

Desired Outcome
Notes and Links to Supporting Resources

Meeting Minutes

1

Anti-Trust (Project Manager or Meeting Facilitator)Each participant indicates that he/she understands and agrees to abide by the AgGateway Anti-Trust Policy, or leaves the meeting.Agreed
2Minutes Taker (Project Manager)A minutes taker has been selected.
Jessica Trites Rolle will take minutes.
3PAC Communications Working Group OverviewCharter and purpose


4		PAC Member Engagement

PAC Onboarding Log

PAC Member Engagement 2018


5PAC Speaking Engagements & Paper Publication

What materials need updates or creation to support…

  • PAC communications calendar / speaking engagements
    • July 17-19, InfoAg – speakers:
      • Jeremy Wilson – Grain Traceability
      • Joe Tevis and Scott Nieman – CART PoC
    • Needs: flyer for CART PoC and Traceability
  • Conference communications and papers
    • VDI Smart Equipment
    • ICPA
    • ASABE AIM

6Active PAC and related project flyers: review and updateGrouped Flyers for MYM Review June 2018.pdf
  • AgGlossary – November 4, 2015
  • ADAPT Toolkit (“Adopt ADAPT”) – October 31, 2017
  • AgGateway’s ADAPT Framework – July 22, 2017
  • AgGateway’s Core Documents – July 26, 2016
  • Reference Data and APIs – October 31, 2017
  • The PAIL Project – October 29, 2017
  • PICS – November 20, 2017
  • The SPADE Project – July 27, 2016
  • CART Proof of Concept [no flyer published]

7Action items & Next StepsThe group has reviewed tasks assigned during the meeting.
  • New flyers
    • CART PoC
    • Traceability Initiative (streamline processes in farmer businesses)
    • Precision Ag Council general
    • Focus on outcomes in flyers (new, updated) and ensure a flyer or promo piece addresses why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.)
  • InfoAg
    • ADAPT promo video on continuous replay
    • CART and Traceability flyers
    • General AgGateway flyer
  • ADAPT materials: make sure they show how ADAPT works between ISO and other standards, that it’s a tool to translate and share and standardize, not a new separate standard.
  • For flyers: Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic
  • Business card-sized promo piece: ask a pain-point question on front, information and QR code on back
  • Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer
  • Remove SPADE flyer from public website and rewrite as the project is closed out and published
  • Add a link to the AgGlossary on the AgGateway landing page (‘quick links’)
  • Case study: PICS study for Sensefly; ADAPT; PAIL; potential to do a pseudo-case-study on CART PoC?
  • Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others?
8Next Meeting (Meeting facilitator)The group agrees to the next meeting date and time.

Late June or early July - Tuesdays at 3 p.m. US Central Time

9Adjournment (Meeting facilitator)The meeting is adjourned.

 at 11:19 a.m. US Central Time