R. Andres Ferreyra (Unlicensed) to alert this group when the final draft PICS implementation guide is ready for review, edit, and feedback.
ON HOLD: Create PAIL flyer using last year's annual meeting value propositions (posters) as a basis. Update for annual meeting this year as flyers.
Jessica Trites Rolle work with Susan on promo on three annual meeting traceability sessions (Jessica to use info this group provided via email and through the Provenance sub-group notes and session planning wiki pages)
5
Current Activity
ContextItem system flyer finalization (with AgGateway staff)
ADAPT Toolkit flyer update (with AgGateway staff)
Annual Meeting
eBlast for Traceability sessions (discussed with AgGateway staff)
eBlast for Mix Ticket session
eBlast for ADAPT session
ADAPT 'blurb' for AgGateway annual report (with ADAPT team for review/recommendation)
ADAPT logo
PAIL updated flyer
Observations & Measurements new flyer (draft circulating)
Reference Data API slide deck, education (draft circulating)
The logo was discussed on the ADAPT Business call this morning (10/23). Ben Craker (Unlicensed) asked if AgGateway is allowed to use a service like 99designs to get a logo created quickly at a good price. Jim Wilson recommended that we stay with normal process for now. Will wait for Susan Ruland (Unlicensed) to complete annual report and other annual meeting work and get her guidance based on AgGateway media guidelines/rules.
For the ASABE award application, the group noted we could use a 'diagram' or other graphic instead of a formal ADAPT 'logo.' R. Andres Ferreyra (Unlicensed) suggested using the Thrive article pic or ADAPT diagram. Ben Craker (Unlicensed) located the graphics and emailed links to Andres and Jessica for review. The group agreed using one of these graphics will give more time for thoughtful logo development.
Charles Hillyer (Unlicensed) will be presenting a 1 hour talk about the technical aspects of PAIL at IAI in CA early December. R. Andres Ferreyra (Unlicensed) recommended that this group discuss communication needs at the October 30 PAC Communications call.
Updated PICS Implementation Guide - R. Andres Ferreyra (Unlicensed) will work on early next week. Once this is completed, the initial PICS project is finalized.
Need for annual meeting: "call to arms" for SPADE 4 (or equivalent) and PAIL 2, decisions on focus(es) for each project/set of projects.
There are SPADE2 and SPADE3 summary wiki pages. There's also a SPADE life cycle Jim Wilson and Jeremy started some time ago, working to tie all SPADE and related output (user stories, use cases, BPMN diagrams, etc.) into one large flow (doc might be 'global narrative'). The SPADE2 summary chart is most complete - good baseline.
Onboarding:
Jessica Trites Rolle indicated new membership has slowed down the past few months.
This group will re-visit the member engagement effort after annual meeting.
Review upcoming speaking engagements and what communications items - flyers, etc. - are needed.
If new flyers, business cards, QR-code cards, etc., are needed, allow time to create/proof/print/deliver.
The group briefly reviewed upcoming conferences and summits on the PAC Communications Calendar 2018.
November 7-8, Growing Innovations conference, added Doug Applegate as a speaker - Jessica Trites Rolle will find out what materials Doug needs (if any).
November 27-19, removed AgGateway speaker from ARA meeting
December 3-7, IAI show, Charles Hillyer (Unlicensed) speaking - discuss needed PAIL or related materials needed at next PAC Communications call (10/30)
8
Holding Tank (activities to consider and complete as needed)
New flyers
CART 2.0 PoC
Traceability Initiative (streamline processes in farmer businesses)
Precision Ag Council general
Focus on outcomes in flyers (new, updated) and ensure a flyer or promo piece addresses why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.)
For flyers: Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic
Other actions
ADAPT materials: make sure they show how ADAPT works between ISO and other standards, that it’s a tool to translate and share and standardize, not a new separate standard.
Business card-sized promo piece: ask a pain-point question on front, information and QR code on back
Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer
Remove SPADE flyer from public website and rewrite as the project is closed out and published
Add a link to the AgGlossary on the AgGateway landing page (‘quick links’)
Case study: PICS study for Sensefly; ADAPT; PAIL; potential to do a pseudo-case-study on CART PoC?
Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others?
ASABE 2017: Sustainability, Provenance and ADAPT, Compound Identifiers. ASABE 2018: "Fit" paper (where does AgGateway "fit" into the standards space). Were not completed for conference papers, but could consider these journals for publication:
Computers & Electronics in Agriculture (ASABE journal) (no fee)
Applied Engineering in Agriculture (Elsevier journal) (fee)
There's also a Precision Ag journal, but the time frame from submission to publication is too long.
No discussion.
As update/create flyers or other materials, consider (from 8/28/18 meeting discussion):
Flyer format: need to ensure we use A4 format for our flyers, include country codes flyer and card phone numbers and country on addresses, and make sure we're being international in all our press. Also be careful about colloquialisms.
9
New Business
Discuss items not covered above.
Jessica Trites Rolle raised an ongoing concern about finding a way to get AgGateway's work (ADAPT, PAIL, ContextItem Systems, RDAPI, SPADE, other councils' messaging and other partner communication tools, AGIIS, etc) in front of new or expanding ag industry companies so those companies can build from a standards-based, flexible, agnostic, easy-to-use-to-share-clean-data platform rather than reinventing from the ground up. Want to have this as a 2019 goal - improve this communication, find the right audiences, and find ways to help increase connection by starting folks with 'easy to connect' tools.
Idea Jessica Trites Rolle and R. Andres Ferreyra (Unlicensed) discussed last week: get in front of VC and other ag startup funders to help them help their fundees save time and money and be better positioned to grow and connect to other platforms and share data - remove risks of 'boxing in' or 'siloing' after initial builds. New/expanding companies can build all the bells and whistles they want, and be innovative, but start with a flexible standards platform. Is this nuts? Been tried already? Jim Wilson said he's talked to VC funders in CA twice, and it's gone nowhere. He didn't set out to convince them to do what Jessica Trites Rolle mentioned, but they weren't interested in the 'standards' route - they want new, innovative, different, unique.
Jim Wilson recommended that now that the mergers are settling down, we might instead focus on our own member companies' R&D and funding divisions. Jessica Trites Rolle noted could also consider talking with funders in the Midwest.
Jim Wilson cautioned that we not spend too much time on something like this; good to educate and steer people to good solutions and best practices, but can't spend AgGateway volunteer or staff time stopping new companies from heading over a cliff; that's not our mission. Jessica Trites Rolle agreed - AgGateway is here to connect companies/partners, farmers/suppliers/providers, ensure clean consistent data, ensure data can be tracked and understood/translated, and strengthen all points along the supply chain up and down through the data.
10
New Tasks
The group has reviewed what tasks were assigned during the meeting.
If no further group comments by mid-day US time on Thursday, 10/25, R. Andres Ferreyra will send all to Susan Ruland (Unlicensed) for design and printing/posting for annual meeting.
