2018-09-11 PAC Communications Team Meeting

Meeting Information

Time

3 - 4 PM US Central Time

Web

https://www2.gotomeeting.com/join/321520850

Phone
  • Everywhere: VOIP
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Access Code321-520-850

Agenda/Minutes

#

Topic (Leader)

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

1

Anti-Trust (Project Manager or Meeting Facilitator)Each participant indicates that he/she understands and agrees to abide by the AgGateway Anti-Trust Policy, or leaves the meeting.
2Minutes TakerA minutes taker has been selected.
Jessica Trites Rolle will take minutes.
3Meeting Minutes

Unapproved minutes of previous meetings are approved.


2018-05-15 Communications Team Meeting

2018-06-05 Communications Team Meeting

2018-06-12 MYM Communications Team Meeting

2018-08-28 PAC Communications Team Meeting

Motion by Jim Wilson with a second from R. Andres Ferreyra (Unlicensed) to approve all previous minutes (5/15/18, 6/5/18, 6/12/18 MYM, and 8/28/18).

All approved.

4Old Tasks review

Ongoing - Jessica Trites Rolle to report information to Dan Berne (Unlicensed).

5MYM Action Items Review and Prioritization / Assignment
  • New flyers
    • CART PoC (use flyer J. Tevis developed for initial PoC as basis?)
    • Traceability Initiative (streamline processes in farmer businesses)
    • Precision Ag Council general
    • Focus on outcomes in flyers (new, updated) and ensure a flyer or promo piece addresses why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.)
  • ADAPT materials: make sure they show how ADAPT works between ISO and other standards, that it’s a tool to translate and share and standardize, not a new separate standard.
  • For flyers: Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic
  • Business card-sized promo piece: ask a pain-point question on front, information and QR code on back
  • Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer
  • Remove SPADE flyer from public website and rewrite as the project is closed out and published
  • Add a link to the AgGlossary on the AgGateway landing page (‘quick links’)
  • Case study: PICS study for Sensefly; ADAPT; PAIL; potential to do a pseudo-case-study on CART PoC?
  • Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others?

Discussion:

Susan Ruland (Unlicensed) will need minimum of 2 to 3 weeks notice to have anything ready for annual meeting.

Jessica Trites Rolle will retain this list for future call agendas, but move to the end as a reference section. Need to ensure we don't lose sight of items identified at MYM for update or initial creation.


As update/create flyers or other materials, consider (from 8/28/18 meeting discussion):

Flyer format: need to ensure we use A4 format for our flyers, include country codes flyer and card phone numbers and country on addresses, and make sure we're being international in all our press. Also be careful about colloquialisms.

6Current Activity: Flyer creation & Guide review
  • Updated PICS Implementation Guide
  • New ContextItem system flyer
  • PAIL to ISO


From 8/28/18 discussion:

PICS flyer is current, and the barcode on the flyer takes you to the implementation guide. The implementation guide is out of date and is being updated.

ContextItem System flyer: this will be a new effort. R. Andres Ferreyra (Unlicensed) has a draft started based on the PICS flyer.

  • Will discuss ContextItem 'in a nutshell' and the ContextItem API
  • Provide examples
  • Explain why it's important in the context of everything else we're doing
  • New QR code
  • graphics - use AWS licensed material
  • chart of pain points
  • Using ContextItems in ISO files
  • How to request a new ContextItem
  • no "members" on this flyer
  • Need a call to action / what we want from them
  • Audience: technical staff and their leadership, so a mix of 'story' for business and detail/techie for the folks who do the work

PAIL new work item proposals 1 through 3 preparing to submit to ISO - R. Andres Ferreyra (Unlicensed) will run past Jessica Trites Rolle when prepared for edit/comment. Do press release when submit.


ASABE 2017: Sustainability, Provenance and ADAPT, Compound Identifiers. Also ASABE 2018: "Fit" paper (where does AgGateway "fit" into the standards space). Were not completed for conference papers, but could consider these journals for publication:

  • Computers & Electronics in Agriculture (ASABE journal) (no fee)
  • Applied Engineering in Agriculture (Elsevier journal) (fee)

There's also a Precision Ag journal, but the timeframe from submission to publication is too long.

PICS Implementation Guide

PAIL - near-future press release about PAIL data elements in ADAPT

  • Last week, started bringing PAIL elements into ADAPT. Will have ~4 people submitting code into ADAPT, have until October 5 for this.
  • At next meeting, discuss an announcement for PAIL integration into ADAPT. Do as a press release along with updates to ADAPT?

ContextItem System flyer

PAIL - new flyer

7Running Activities List and Upcoming Needs
  • Flyer/Guide updates/reviews
  • Articles, recognition
  • Communications WG activity for /wiki/spaces/PAC/pages/340459521
  • SPADE wrap-up
    • There are SPADE2 and SPADE3 summary wiki pages. There's also a SPADE life cycle Jim Wilson and Jeremy started some time ago, working to tie all SPADE and related output (user stories, use cases, BPMN diagrams, etc.) into one large flow (doc might be 'global narrative'). The SPADE2 summary chart is most complete - good baseline.

Discussion:

Brief discussion on SPADE wrap up and identification of what we need to move on as a new project. Acknowledged that if we 'close' SPADE3, we must identify the uncomplete items that should be rolled into new or existing projects to ensure the work is done.

No immediate printed flyers (etc.) needed for speaking engagements or conferences/conventions/plenaries. Next printed materials needed are for AgGateway annual meeting in Austin.

8Event Calendar and Speaking Engagements

Review and update the PAC Communications Calendar 2018.

Review upcoming speaking engagements and what communications items - flyers, etc. - are needed.

If new flyers, business cards, QR-code cards, etc., are needed, allow time to create/proof/print/deliver.

Added:

Research Data Alliance (RDA) plenary: Interest Group on Agricultural Data (IGAD), Gaborone, Botswana

https://www.rd-alliance.org/plenaries/rdas-12th-plenary-meeting-part-international-data-week-2018-gaborone-botswana

9New Business

Discuss items not covered above.

  • ADAPT items
Jim Wilson: Submitted ADAPT to ASABE for the AE50 award. ASABE wants an image to represent ADAPT. The ADAPT Business team recommended having images and a logo for ADAPT. This has been discussed in the past, but never finalized. A member of the ADAPT business team indicated perhaps Trimble will create for AgGateway. Susan Ruland (Unlicensed) and Jim Wilson could provide guidelines for Trimble's graphic design team to ensure it is built consistent to other AgGateway graphics and colors.
10New Tasks

The group has reviewed what tasks were assigned during the meeting.

This page contains the .pptx versions: /wiki/spaces/PAIL/pages/735412312

The attached documents are the final PDFs used to create the posters:


11Next MeetingThe group agrees to the next meeting date and time.

 at 3 p.m. US Central Time

12AdjournmentThe meeting is adjourned.

 at 3:55 p.m. US Central Time