2017 Precision Ag Communications Objectives

(from Susan Ruland's 2017 AgGateway Communications Plan)

Precision Ag

In Q1 2017, identify with Precision Ag Council (PAC) and ADAPT Committee a plan for the year to include:
- The main conferences/trade shows at which to increase our presence/activity, to include at least:
  - Commodity Classic (March 2-4, 2017)
  - InfoAg (July 25-27, 2017)
  - AgriTechnica (Nov. 12-18, 2017)
- Which trade associations/organizations to target for amplifying our messages.
- For ADAPT, assistance with the committee in communicating to FMIS companies, others, on implementation.
Materials/Resources
- In Q1 and Q2, improve precision ag presence on AgGateway website to better cover the amount of work being done and its ramifications for the industry.
- Create or update flyers or other materials as needed for the trade shows above or other purposes as discussed with the PAC and ADAPT Committee.
- Company publications – encourage members to have their company publications run stories on the company’s work with AgGateway.
- Promotion of materials, media coverage, etc., through social media.
  - Encourage members to run items on LinkedIn group and to invite others to the group.
Media relations:
- At least 3 press releases during the year, when there is new (e.g., PAIL standard) and before major trade shows on PAC activities.
  - Early 2017: PAIL, Core Documents
- Revisit media outlets and contact information on our press list to refine our precision ag target list.
- Place at least 2 guest columns in precision ag publications during each year, 2017 and 2018.
Regional workshops/webinars: Explore opportunities with PAC and Conference Committee for ADAPT regional workshops and/or webinars.
Continue work with the Coalition to Advance Precision Ag (CAPA), to strengthen relationship with fellow association communicators in the space and amplify our messaging.
In Q4 2017 develop more specific plan for 2018 to build on these efforts.

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