AGENDA:

• Open items
• New Business

DISCUSSION:

• MYM Communications Session Agenda:

  • Communications Committee Update

    • Onboarding Status – ask if any contact points exist with various new companies
    • ADAPT Application Notes
    • Project collateral status (flyers, etc.)
      • Dan Berne (Unlicensed) to check with PAIL team on whether we need updates made to PAIL flyer. Shannon Haringx (Unlicensed) to check with Andres on other flyers and whether we need any other updates.
    • Press Releases (recent or planned)
      • Shannon Haringx (Unlicensed) to get with Susan for an update before MYM
      • PAIL press release may be going just before MYM as documentation will finish end of May
    • Articles/publications
  • Working Sessions:
    • Target audience mapping and communications goals (i.e. PAIL, ADAPT)
      • Dan Berne (Unlicensed) to take a pass at PAIL and send to Shannon for format for MYM (consider covering ADAPT at MYM)
    • Communication “Bite” Workshop – Brainstorm short, powerful sentences about what various PAC projects mean to farmers or other key audiences
      • Challenge, Solution, Impact format
    • SPADE deliverables - future direction
      
      

• Publication strategy update
  
  • Susan to use CART press release to reach out and call some of the feed publications (3 or 4 of them) to see if we can get coverage.
    • UPDATE:  Susan worked with Grain & Feed Council to be sure important publications were covered. CART was covered well by various publications.
  • Next step: group provide feedback to Andres on paper he sent out on how this can be adapted for an article. See page 11 in Andres' paper for CART specific content. Phil Kubesh to review paper and send a note with his thoughts. Still need list of companies/people involved.
    • UPDATES:
      • No feedback sent to Andres yet. Shannon Haringx (Unlicensed) to reach back out to Phil K. regarding his feedback on the paper (copy Andres and Susan) - IN PROCESS
      • Shannon Haringx (Unlicensed) to forward paper to Michael Smith (Deactivated) to review and provide feedback for article ideas/content (DONE). Is there any part of the story missing that is necessary to communicate what we are asking of people? Michael Smith (Deactivated) to review as someone unfamiliar and provide feedback on what is clear or what needs better explanation.
      • Shannon Haringx (Unlicensed) to forward paper to Susan also. Susan Ruland (Unlicensed) will review and provide her thoughts on how we can use it for reaching out to publications. Recommendation - ideal to begin with press releases, but can also start with a set of content for a particular topic. Susan can approach trade publications about a guest column. Ask to setup interviews. Need to know 2 things:
        
        • 1) what is it we're trying to communicate? provide bullet points to Susan
        • 2) where do we want to communicate the message? which publications?
      • For upcoming PAIL press release, plan to reach out to publications for coverage
      • NEED: In advance of InfoAg get a guest column - consider state of PAC activities/status/pipeline - Susan Ruland (Unlicensed) to suggest an article approach to pursue to the team for feedback
• New Members - Shannon Haringx (Unlicensed) to follow up with new members not responding
  
  • Shannon and Andres to touch base again regarding times available to hold onboarding sessions so that Shannon can reach out again.
  • Andres back in office after 4/26. Shannon Haringx (Unlicensed) to reach out to try to schedule some meetings for when Andres is back. 
• ADAPT Application Notes - one application note finished on field boundaries; Susan decision to host pages on AgGateway website and link to ADAPTframework.org as gateway for accessing them; more discussion needed on handouts and how to best direct people to these online resources.
  • Shannon Haringx (Unlicensed) to confirm with Ben if he is making the link at ADAPTframework.org