M/S/P

• Susan Ruland (Unlicensed) will finalize the Ag Lab/Soil Testing flyer
• R. Andres Ferreyra (Unlicensed) to complete ADAPT Timescopes Implementation Note
  
• Jessica Trites Rolle - contact Nathan Stein, Pix4D, to discuss Nathan or Pix4D (re)joining

Communications Sub-Committee Pending Materials Development List

• Review list again and add new items (if any)
• Identify final priorities from pending materials list and move to the next agenda as action items

No discussion.

• Timescopes Implementation Note
• "Guide to business and developer information/tools" (where to find, what's available, etc.)
• Review ADAPT website during call: identify initial changes to move to "matching" main AgGateway website
• Infographic: 1 and 2-page documents
  • Key for current AgGateway volunteers to use with company leadership for keeping AgGateway in the budget - critical in this down economy with budget-cutting, cancellations, virtual-only conferences, etc.
  • Infographics and accompanying stories with targeted audiences in mind
  • "What AgGateway has accomplished and connected" AgGateway Stakeholders and Deliverables Map v2.pdf
  • "What AgGateway is/does (vs what it is NOT/does NOT do)"
  • Turn the above into one-page or two-page doc that show the work AgGateway does, all the areas it touches and the cost-benefit of EACH action - the VALUE proposition in detail and story form:
    • For the Infographic portion, use illustrator to create
    • In the supporting 'story' portion, give detail that tells the cost-benefit
    • Can use for current members and new/recruitment - people are looking at budgets and costs in closer than ever, we need to defend our value

• R. Andres Ferreyra (Unlicensed) has two interns who will be able to assist with ADAPT implementation notes and other ADAPT documentation work and "guide to business and developer information/tools" activities.

ADAPT website (adaptframework.org)

• Susan Ruland (Unlicensed) noted that AgGateway hasn't considered any work on or incorporation of the ADAPT site into the main aggateway.org site.
• The group agreed the site should have a limited number of items listed as news items, maybe 3 to 5, and to try to have a new item each month.
  
  • Jessica Trites Rolle contact Ben Craker (Unlicensed) to discuss
• R. Andres Ferreyra (Unlicensed) noted perhaps the news item could be an “assignment” for someone or a group of someones on one of the ADAPT teams to come up with a short news item or blurb to post each month.

INFOGRAPHIC needs

START WITH (separate documents):

• "What AgGateway is/does (vs what it is NOT/does NOT do)"
  • Allow members to have short, clear discussion with others in their organization
    
  • Allow members/staff to talk with prospective members
• "What ADAPT is/is not"

Susan Ruland (Unlicensed) noted that AgGateway has a number of tested C-suite messaging documents about what AgGateway is, what it does, and the value proposition to prospective and current members. The group has been talking about wanting something in graphic form for several years, though, and the trick is finding where to focus.

Reviewed as concepts to build from:

• Soils Value Proposition v1.pptx
• Soils Value Proposition 2 v1.pptx
• Soils Value Proposition v1.pdf
• AgGateway Stakeholders and Deliverables Map v3.pdf
• AgGateway Stakeholders and Deliverables Map v3.vsdx
• Soils Value Proposition 2 v1.pdf

Brain dump:

• what is AgGateway? who is part of the org?
• what is it working on?
• what's already done?
• how do you use the tools?
• C-suite/Exec versus technical/detailed versus farmers
• Different industry area (rail, grain, equipment, irrigation, etc.) means different focus
• meet the person where they are!
• tailor focus to what a prospective or current member is trying to fix/solve/accomplish
• Create suite of views members can pull from:
  • general
  • irrigation - PAIL proposition value canvases (borrow from that work)
  • soils (also has proposition value canvases
  • crop protection/seed company view
  • FMIS view
  • etc
  • Create a new sub-set of documents and graphics as another entry into the Communications Toolkit, with 'chunks' of content and stories/narratives (with graphics) that can be tailored to specific audiences. AgGateway messaging, agreed-to AgGateway words/charts/pics, but separate components a member or presenter could choose from. A use-what's-preset or build-your-own approach.

Action: Continue this conversation at the next Sub-Committee meeting. Determine a focus area.

Communications Sub-Committee Conference/Event DRAFT Calendar 2020

Review calendar, add any new items (virtual or potential future in-person conferences)

Items due in April:

• Paper on soils (Corina Ardelean and R. Andres Ferreyra (Unlicensed) working on) - may request proofreading assistance
• ASABE paper on PAIL implementation (usual team plus someone from ASABE and Irrigation Consortium)
• ONGOING: Jessica Trites Rolle to provide events to Nikki Marshall for SmartSheet calendar when someone is presenting/hosting a booth and including AgGateway in the discussion

Event updates:

• International Conference on Precision Agriculture moved to June 2022
• ASABE annual meeting - will monitor to see if postponed
• AgGateway European Region - meeting on ADAPT
• AEF Plugfest canceled
• AgGateway MYM 2020 is virtual; dates could shift. R. Andres Ferreyra (Unlicensed) inquired when calls for topics/sessions would go out. Susan Ruland (Unlicensed) noted that Brent Kemp should be contacting people within a week or so. AgGateway and the Conference Committee are still determining the timing and tool for MYM.

The group has reviewed what tasks were assigned during the meeting.

14 May 2020 at 11 a.m. US Central Time

30 Apr 2020 at 12 p.m. US Central Time