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1 | Anti-Trust (Project Manager or Meeting Facilitator) | Each participant indicates that he/she understands and agrees to abide by the AgGateway Anti-Trust Policy, or leaves the meeting. | All are agreed. |
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| 2 | Minutes Taker (Project Manager) | A minutes taker has been selected. | Shannon Haringx (Unlicensed) will take notes. |
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| 3 | Meeting Agenda (Meeting facilitator) | The group understands the agenda, adjusting it as necessary. | The team understood the agenda. AGENDA: - Review open tasks
- SPADE3 Company Recruitment message content (Shannon)
- SPADE3 Public Wiki Landing Page draft (Elizabeth)
- SPADE3 Marketing Plan & Calendar (Shannon)
- Followup with Arren and Todd on Communications Priorities (Andres, Jim)
- Urgent Items
- Come to Consensus on Comms role in Industry Relations & Reaching out to manufacturers on Reference Data APIs
- Review Stakeholder Priority Feedback
- Prioritize deliverables for Communications team
DISCUSSION: - SPADE3 Public Wiki Landing Page draft was reviewed - looks good. Team will review in more depth off line and provide final feedback to Elizabeth before next meeting.
- SPADE3 Company Recruitment message content was reviewed and feedback received. Shannon to work in the feedback and send a new version by email for final feedback.
- The team agrees it would be ideal to establish a communications strategy to develop the overarching marketing plan prior to pursuing priorities and initiatives. Shannon to setup a separate meeting to start the discussion. (Put together a PO3 document to use as a guideline: PO3=Purpose, Objectives, Outcome, Output.)
- Open items regarding Industry Relations and Reaching out to Manufacturers on Reference Data APIs will be resolved through this process.
- All other priorities and deliverables will follow establishment of PO3.
- Shannon to send out invite for kickoff meeting @4pm EST/3pm CST on Wednesday, 8/9.
- Team will review template and determine timeline for PO3 at the kickoff.
- Andres to find out if Kanban board/Jira has capability for task reminders.
- Andres/Jim have not yet confirmed with Arren & Todd regarding their requested priorities.
- Jim: We need "the" presentation for SPADE; Jim gets asked by the press "what is the benefit to the grower?"
- Jim: SPADE3 External Communications should be framed to communicate the grower benefit as a general guideline
- The team will determine priorities based on the PO3, align with feedback already received and propose a final version to be presented to the SPADE board for inform/comment.
Previous Notes for Reference: - Review Communications priorities feedback
- Andres & Jim took an action to follow up with Arren Mund on his #1 priority request to see what he had in mind and what his urgency may be
- Andres & Jim to follow up with Todd Howatt regarding his #1 request for identifying industry relations gaps
- Discussed whether or not Industry Relations gaps should be in scope for Communications
- Dennis already has an activity in place for this
- Coalition for Advancement of Precision Ag (CAPA) is already addressing this
- Team Consensus: product owners are better suited to identifying gaps - need more discussion on whether there is anything we can do to help
- Discussed whether or not reaching out to manufacturers about Reference Data for APIs should be in scope for Communications
- Team consensus: need more discussion to confirm if this should be removed from scope
- Agree on priorities:
- Shannon to send an email with proposed priorities for team consensus via email before next meeting.
- Most mentioned priorities in feedback received were:
- Stakeholder Value Statements
- Project Dashboard
- Internal Talking Points
Items to be tracked on Communications Calendar: - Industry Tradeshows/Conferences
Industry relations meetings (SPADE participants meeting with external organizations, i.e. ASABE) Press Releases Articles to be published about SPADE Other external communication events Target Delivery Dates for Communications Initiatives - Individual Promotional Collateral pieces
- Stakeholder Value Statements
- Internal Talking Points
- Website enhancements
- Social Media plan & tactics
Communications Initiatives: - Value Statements for various stakeholder groups
- Talking Points for internal transparency (within PAC/across AgGateway)
- Promotional Collateral (digital docs for easy sharing)
- Communications Calendar (to align with industry events)
- SPADE3 Dashboard
- Social Media strategy
- Website enhancement/utilization
- Identify/address industry relations gaps
- Reference Data API implementation work, reaching out to manufacturers, etc.
Items to be covered at the next meeting: |
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| 4 | Meeting Minutes (Meeting facilitator) | Unapproved minutes of previous meetings are approved.
| Meeting Minutes approved at end of each meeting. |
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| 5 | New Tasks (Minutes Taker) | The group has reviewed what tasks were assigned during the meeting. |
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| 6 | Next Meeting (Meeting facilitator) | The group agrees to the next meeting date and time and possibly a recurring meeting schedule. | Recurring meeting schedule has been set. |
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| 7 | Adjournment (Meeting facilitator) | The meeting is adjourned. | Adjourned. |
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