The team understood the agenda.

AGENDA:

• Setup SPADE3 Communications space on wiki
  • Shannon Haringx (Unlicensed) to meet with R. Andres Ferreyra (Unlicensed) to get it setup properly (meeting at 10am EST 7/21 - Andres to send invite)
• Agree frequency & schedule for recurring Communications meetings
  • Start with biweekly - Mondays 3pm EST 
  • Shannon Haringx (Unlicensed) to send recurring meeting notice
• Review & Prioritize Communications initiatives
  • What is critical for Annual Conference?
    • How to communicate what was accomplished in SPADE 1 & 2 and what we will be doing in SPADE3 
  • InfoAg - next week
    • No speaking slots
    • Jim is moderator at 3 sessions - not presenting
    • Susan has SPADE press release issuing tomorrow
      • Bayer, BASF, John Deere have all verbally agreed to participate, but not yet signed - want to list participants, but wait for these big names
    • Jim has AGN business cards with SPADE on them and QR code 
    • Susan created placards for SPADE participants to display at booths
    • Presi for CropIMS booth at InfoAg can incorporate bullet points on SPADE (Jeremy to see if he can work it out)
    • Reference Data API flier for SPADE - Jim Wilson to print bright white non glossy paper and bring to InfoAg
    • No general SPADE flier yet - update existing flier from SPADE2 - should be doable in time for InfoAg
      • Jim Wilson to email the pdf to the team
      • R. Andres Ferreyra (Unlicensed) will update and circulate today if possible (meeting with Jim at 3:30 CST)
      • Jim Wilson to get printed to bring to InfoAg after getting Susan's approval (coordinate meeting time with Susan/Andres)
    • Shannon Haringx (Unlicensed) to send out the final SPADE Syngenta article pdf for Jim Wilson to have printed and also bring to InfoAg
• Previously agreed activities in scope:
• Press Releases
  • Susan Ruland will officially handle press releases (approval process, issuing, etc.)
    • SPADE Communications Team will trigger this process with Susan as needed
    • Does Susan maintain a media schedule for outgoing AgGateway communications and press releases?
  • Upcoming Press Releases needed: 
    • Prepare press release for ADAPT data model - announcing completion (next week or two)
      • Mark Stelford will be owner of drafting this (not comms team) and will issue through Susan
      • Jim Wilson will check with Susan, Mark and Wendy to see if anything needed from us for this press release
  •  This team will touch base later in the year to determine if a 3rd press release should be issued just prior to the annual conference.
  • SPADE3 Comms team will help create centralized visibility of press releases and communications efforts as well as provide content
• "SPADE This Week" email was well received and will continue to be sent
  • Need follow up meeting to determine how to handle going forward - can someone else take this over from Jim but with his continued support?
  • Jim Wilson to send out this week and next until we get a new owner/process into place at our next meeting.
• Items to be covered at the next meeting: 
  • Communications Toolbox
  • Value Statements for various stakeholder groups
  • Talking Points for internal transparency (within PAC/across AgGateway)
  • Promotional Collateral (digital docs for easy sharing)
  • Andres and Jim are working on updating SPADE2 flier for SPADE3
  • What else do we have?
  • Communications Calendar (to align with industry events)
  • Centralized view of status/accomplishments
  • Social Media strategy
  • Twitter 
  • Website enhancement/utilization
    • Review current SPADE page
    • Provide an easier way to share SPADE3 online content
  • Identify/address industry relations gaps
    • How to enable this?
• Other items discussed previously:
  • Reference Data API implementation work, reaching out to manufacturers, etc.
  • Graphics Andres has been working on to enhance the Core Documents narrative

Unapproved minutes of previous meetings are approved.