2015-09-14 Communications Team Meeting

Owned by Shannon Haringx (Unlicensed)
2015-09-14

Meeting Information

Time

2 - 3 PM US Central Time

Web 
Phone

 

Access Code 

Participants

 Shannon Haringx (Unlicensed), R. Andres Ferreyra (Unlicensed), Abby Burton (Unlicensed), Elizabeth Bunton,

Agenda/Minutes

#

Topic (Leader)

Desired Outcome
Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

1

Anti-Trust (Project Manager or Meeting Facilitator)Each participant indicates that he/she understands and agrees to abide by the AgGateway Anti-Trust Policy, or leaves the meeting.All are agreed.
2Minutes Taker (Project Manager)A minutes taker has been selected.Shannon Haringx (Unlicensed) will take notes.
3Meeting Agenda (Meeting facilitator)The group understands the agenda, adjusting it as necessary.

The team understood the agenda.

AGENDA:

  • Finalize PO3
  • Review open tasks
    • SPADE3 Company Recruitment message content (Shannon)
    • SPADE3 Public Wiki Landing Page draft (Elizabeth) 
  • Urgent Items
  • Come to Consensus on Comms role in Industry Relations & Reaching out to manufacturers on Reference Data APIs

 

DISCUSSION:

  • PO3 was reviewed and tweaked.  Shannon will send to the team and wait for Jeremy and Jim's final input/approval before socializing with SPADE leadership/management/board teams.  Need before next SPADE Management Team meeting on Wednesday, 9/16.
  • Shannon coordinate discussion in next SPADE management team meeting to review the top priorities previously identified and confirm these priorities remain.  Solicit additional input on overall prioritization and upcoming communications needs.
  • Revised SPADE3 Manufacturer Recruitment Messaging was reviewed and approved by Andres and Abby.  Shannon to send to Jim and Jeremy to gain their feedback/approval before Jim socializes with Wendy and others.
  • Action remains with Andres, Shannon and Jim to review/approve the draft of the SPADE public-facing wiki page - get final feedback to Elizabeth so that she can update the existing page with the new content.
  • Precision Ag article - Jeremy spoke to author and he is open to meeting with SPADE to find out more.  Comms team may need to support to provide messaging content for our response to the article.  Andres to follow up with Jeremy on outcome and next steps for Comms team.  Special meeting may be scheduled to address quickly. 

    http://www.precisionag.com/uncategorized/darker-reflections-on-the-state-of-data-perspective/?utm_source=knowledgemarketing&utm_medium=newsletter&utm_campaign=paenews%2009102015&omhide=true 

  • Wait for Jim and Jeremy to join the discussion to come to consensus on Industry Relations & Reaching out to manufacturers on Reference Data APIs

 

Items to be tracked on Communications Calendar:

  • Industry Tradeshows/Conferences

  • Industry relations meetings (SPADE participants meeting with external organizations, i.e. ASABE)

  • Press Releases

  • Articles to be published about SPADE

  • Other external communication events

  • Target Delivery Dates for Communications Initiatives

    • Individual Promotional Collateral pieces
    • Stakeholder Value Statements
    • Internal Talking Points
    • Website enhancements
    • Social Media plan & tactics

 

Communications Initiatives:

  • Value Statements for various stakeholder groups
  • Talking Points for internal transparency (within PAC/across AgGateway)
  • Promotional Collateral (digital docs for easy sharing)
  • Communications Calendar (to align with industry events)
  • SPADE3 Dashboard
  • Social Media strategy
  • Website enhancement/utilization 
  • Identify/address industry relations gaps
  • Reference Data API implementation work, reaching out to manufacturers, etc.

 

Items to be covered at the next meeting:

 

4Meeting Minutes (Meeting facilitator)

Unapproved minutes of previous meetings are approved.

 

Meeting Minutes approved at end of each meeting.
5New Tasks (Minutes Taker)The group has reviewed what tasks were assigned during the meeting.
  • Complete
6Next Meeting (Meeting facilitator)The group agrees to the next meeting date and time and possibly a recurring meeting schedule.

 Recurring meeting schedule has been set.

7Adjournment (Meeting facilitator)The meeting is adjourned.Adjourned.