| 3 | Meeting Agenda (Meeting facilitator) | The group understands the agenda, adjusting it as necessary. | The team understood the agenda. AGENDA: - Urgent Items
- Review open tasks
- Finalize Consensus on Comms role in Industry Relations & Reaching out to manufacturers on Reference Data APIs
- Next Steps
- Stakeholder Value Statements
- Communications Calendar
DISCUSSION: - Urgent Items
- Andres: ISO meeting in Poland (sub-committee on spraying); AgGateway member company wasn't aware of data security and privacy work we are doing, working with Farm Bureau (Wendy)
- Communications should take this as a topic to include everywhere possible.
- Possibly develop brief talking point/blurb to be included wherever it can; Jim Wilson to write a draft and circulate to key SPADE leaders and communications team for review.
- Review open tasks
- SPADE Public Wiki page draft not yet live; Jim Wilson to push to live and members will read in more detail when time allows.
- Finalize Consensus on Comms role in Industry Relations & Reaching out to manufacturers on Reference Data APIs
- Andres/Jim to have conversation with Arren Mund to better understand his request on reference data APIs and come back to the team for discussion regarding our role in this.
- Andres/Jim to have conversation with Todd Howatt to better understand his request on Industry Relations and bring back input to the team. This was considered in scope for Communications.
- Next Steps
- Stakeholder Value Statements
- Decision to schedule a special meeting to include Arren, Stuart, Ben, Dennis and Joe Tevis in addition to the Communications team to identify specific API stakeholders and messaging points to be developed (data providers, data consumers, etc.). Solicit feedback at this meeting for industry organizations to prioritize for stakeholder elevator speeches. Shannon to setup this meeting for 2 weeks from now (shoot for Friday, Oct. 16 @ 9am EDT/8am Central.
- Communications Calendar
- Calendar drafted using shell from F2F
- Shannon to update the calendar format and have ready for review at next meeting.
- Adjacent Communications coverage (PAIL and ADAPT)
- Shannon to invite Dan Berne to join communications team going forward to represent PAIL
- Shannon to invite Mark Stelford explain our mission, ask to join or designate someone to represent ADAPT on the team as well; ask about any need for immediate communications support for ADAPT - i.e. press release in advance of annual meeting
- Shannon to setup special meeting with ADAPT key people to begin discussion on press releases (only 5 weeks to annual meeting...) - include Susan Ruland, Shannon, Jim Wilson, Jeremy, Mark Stelford, Chip Donahue, Andres,
- Possible ADAPT press releases by annual meeting:
- Availability of data model - top priority as many questions are received
- Announce launch of the open source effort - bring public up to speed on where we are and what has been accomplished; highlight concerns already squared away, participation, milestones, licensing status, etc.
- Future ADAPT press releases:
PREVIOUS NOTES: Items to be tracked on Communications Calendar: - Industry Tradeshows/Conferences
Industry relations meetings (SPADE participants meeting with external organizations, i.e. ASABE) Press Releases Articles to be published about SPADE Other external communication events Target Delivery Dates for Communications Initiatives - Individual Promotional Collateral pieces
- Stakeholder Value Statements
- Internal Talking Points
- Website enhancements
- Social Media plan & tactics
Communications Initiatives: - Value Statements for various stakeholder groups
- Talking Points for internal transparency (within PAC/across AgGateway)
- Promotional Collateral (digital docs for easy sharing)
- Communications Calendar (to align with industry events)
- SPADE3 Dashboard
- Social Media strategy
- Website enhancement/utilization
- Identify/address industry relations gaps
- Reference Data API implementation work, reaching out to manufacturers, etc.
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