2015-08-17 Communications Team Meeting

  • Meeting Information

Time

2 - 3 PM US Central Time

Web 
Phone

 

Access Code 

Agenda/Minutes

#

Topic (Leader)

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

1

Anti-Trust (Project Manager or Meeting Facilitator)Each participant indicates that he/she understands and agrees to abide by the AgGateway Anti-Trust Policy, or leaves the meeting.All agreed.
2Minutes Taker (Project Manager)A minutes taker has been selected.Shannon Haringx (Unlicensed) will take notes.
3Meeting Agenda (Meeting facilitator)The group understands the agenda, adjusting it as necessary.

The team understood the agenda.

AGENDA:

  • Review open tasks
  • Urgent Items
    • SPADE3 Company Recruitment 
  • Prioritize deliverables for Communications team

DISCUSSION:

  • Andres report on PAIL wiki page discussion with Dan
    • Dan has revised PAIL page - agreed it is a good format
    • Elizabeth took action to draft a similar page for SPADE3 under the communications product to review at next meeting. 
  • SPADE3 Company Recruitment
    • Recruiting GROWMARK - in process
    • How to recruit Monsanto into the project?
    • CDMS and Agrian as well
    • Craft recruitment messages tailored to specific types of companies
      • Service provider
      • FMIS provider
      • Distributor
      • Manufacturer (seed, cp, etc.)
    • Provide message content/statements to key people in AgGateway to use in their communications with potential company contacts (i.e. Wendy for Monsanto)
    • User stories have been drafted - use for content in drafting messages

      https://aggateway.atlassian.net/wiki/x/FYA0B

    • Shannon took action to draft an example Manufacturer message for team review.
  • Review Communications priorities feedback
    • Shannon to think through overall marketing plan for SPADE3 Communications and get Calendar updated for review at next meeting. 
      • Calendar feature in Wiki may be an option to explore
    • Andres & Jim took an action to follow up with Arren Mund on his #1 priority request to see what he had in mind and what his urgency may be
    • Andres & Jim to follow up with Todd Howatt regarding his #1 request for identifying industry relations gaps
    • Discussed whether or not Industry Relations gaps should be in scope for Communications
      • Dennis already has an activity in place for this
      • Coalition for Advancement of Precision Ag (CAPA) is already addressing this
      • Team Consensus: product owners are better suited to identifying gaps - need more discussion on whether there is anything we can do to help
    • Discussed whether or not reaching out to manufacturers about Reference Data for APIs should be in scope for Communications
      • Team consensus: need more discussion to confirm if this should be removed from scope
  • Agree on priorities:
  • Shannon to send an email with proposed priorities for team consensus via email before next meeting.
  • Most mentioned priorities in feedback received were: 
    • Stakeholder Value Statements
    • Project Dashboard
    • Internal Talking Points 

 

Items to be tracked on Communications Calendar:

  • Industry Tradeshows/Conferences
  • Industry relations meetings (SPADE participants meeting with external organizations, i.e. ASABE)

  • Press Releases

  • Articles to be published about SPADE

  • Other external communication events

  • Target Delivery Dates for Communications Initiatives

    • Individual Promotional Collateral pieces
    • Stakeholder Value Statements
    • Internal Talking Points
    • Website enhancements
    • Social Media plan & tactics

 

Communications Initiatives:

  • Value Statements for various stakeholder groups
  • Talking Points for internal transparency (within PAC/across AgGateway)
  • Promotional Collateral (digital docs for easy sharing)
  • Communications Calendar (to align with industry events)
  • SPADE3 Dashboard
  • Social Media strategy
  • Website enhancement/utilization 
  • Identify/address industry relations gaps
  • Reference Data API implementation work, reaching out to manufacturers, etc.

 

Items to be covered at the next meeting:

 

4Meeting Minutes (Meeting facilitator)

Unapproved minutes of previous meetings are approved.


 

Meeting Minutes approved at end of each meeting.
5New Tasks (Minutes Taker)The group has reviewed what tasks were assigned during the meeting.
  • Complete
6Next Meeting (Meeting facilitator)The group agrees to the next meeting date and time and possibly a recurring meeting schedule.

 Recurring meeting schedule has been set.

7Adjournment (Meeting facilitator)The meeting is adjourned.Adjourned.