2019-09-05 Communications Committee Meeting


Participants


All Members List
(present or not present)
Members Present
Non-Members Present

Evin Ellis (Unlicensed)

Charlotte Schuricht

Nikki Marshall

Jessica Trites Rolle


(*Voting companies/** alternates)



Time2:00 pm ET
Web (Screen Sharing)https://global.gotomeeting.com/join/914234637
Audio (VOIP/Phone)1 (872) 240-3212
Access Code914-234-637


Contact:



#

Time

Topic / Leader

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

03 min

Welcome & Roll Call / Susan Ruland


Attendees are listed above.

Susan Ruland (Unlicensed) is the acting chair. Anyone interested in becoming the chair or co-chair, please speak up or feel free to contact Susan anytime.

1

2 min

Antitrust 

Everybody agrees to the Antitrust Guidelines.


AgGateway Antitrust Guidelines


21 min

Minutes Taker / 


Susan is taking minutes
31 min
Approval of Prior Meeting Minutes / Susan Ruland (Unlicensed)

Minutes from June: 2019-06-11 Communications Committee Meeting


Charlotte motions; Ally Yanco seconds; all approve. 

4

Review Action Items  Susan Ruland (Unlicensed)

Action Items to be reviewed:

  • All on Social Media Task Force to review calendar for their assigned weeks 
  • Susan Ruland (Unlicensed) to share Implementation Notes template with the committee and the membership when it is completed. - promote. Reminder that Communications Committee is the central point for Implementation Notes - posting, promoting, etc. 

Review Action Items 


5

Committee Plan / Susan Ruland (Unlicensed)

Review with focus on points to focus on:

Committee Goals for 2019

  • 2019 Specific
    • Help communicate AgGateway 2020 plans
  • Resource Related
    • Let members/industry know about resources – via newsletter, social media, etc.
    • Help solicit additional case studies
    • Develop graphic video depicting AgGateway value
  • Social Media
    • Cross share with other organizations
    • Pre-load and semi-live tweet at relevant trade shows
    • Push out info on AgGateway resources
    • Review Social media/Google analytics at least 1x/quarter
  • Newsletter
    • Leadership professional/Future state articles to get members aware of emerging technologies (block chain, traceability)
    • New member profile in each newsletter
    • Council updates every issue
    • Promote AgGateway resources
    • Promote case studies
  • Operational
    • Promote participation on committee, and on Social Media group


Susan asked the committee to think about who might be a case study - consider reaching to folks to solicit case studies. 

Action: Susan will share short list of who she's trying to work with on new case studies. 



AgGateway 2020/ Susan Ruland (Unlicensed)

Organizationally, everything is moving forward

  • Consolidation with AgGateway Global Network
  • Transition from Councils 
  • Setting up PMC and DRC
  • Staffing

Impact on Communications Committee:

  • Global considerations: NA, Europe, Latin America
  • Will need updated Branding Guidelines
  • Positive: PMC and DRC - dashboard
  • Merge in PAC Communications Task Force - but PAC team has decided to continue meetings. 

Immediate Needs/Focus:

  • Website


Jessica - looking at ways to continue the PAC communications group while still coordinating well with this committee – and call for participation from others members. A place to hash stuff out - ideas for communications resources. 

Sub-committee - "PASC" - precision ag communications sub-committee

Call today - after this one. 

6
Marketing Plan / Susan Ruland (Unlicensed)
  • Updates regarding quarterly focus and press releases 
  • Updates for the next few months: Website, Awards Program, Update AgGateway 2020 flyer, produce Annual Report, Annual Conference planning/content

Susan updated the committee on activities this fall leading into the Annual Conference.

She also reviewed the new Implementation Note template, and the PAIL note as a "model" of how to do these. We will be promoting the template with the members to try to get more of these in the works as a way to promote implementation of AgGateway resources. 

7
Social Media Calendar 

Listing of who is responsible for what week until next Communication Committee Meeting

Revew of the social media calendar. 
9

Newsletter Planning - 

October Issue

Newsletter Articles - October Issue

Due 20 September

Title/SubjectAuthor

  1. AgGateway 2020: Susan Ruland (Unlicensed)
  2. New Member Article: Evin Ellis (Unlicensed)
  3. Annual Conference (including sponsorship opportunities): Nikki Marshall
  4. Channel Integrity: Jim Wilson
  5. Product Catalog?: Brent Kemp
  6. Implementation Note: Jessica Trites Rolle
  7. Seed messages - S&G
  8. AGIIS/Member Services: Chris CrutchfieldJosh Wall (Unlicensed)l
  9. AgGateway in the News: Susan Ruland (Unlicensed)

Reviewed the roster. 

Evin has a new member article for this issue. 




Newsletter planning - Future issues

Newsletter Articles - November Issue

Due 18 October

Title/SubjectAuthor

  1. AgGateway 2020: Susan Ruland (Unlicensed)
  2. Annual Conference: Nikki Marshall
  3. Any Working Group updates? (traceability, mix ticket, seed, soil, product catalog) Nick Reichel (Deactivated)
  4. New Member Article: Evin Ellis (Unlicensed)
  5. AGIIS/Member Services: Chris CrutchfieldJosh Wall (Unlicensed)
  6. AgGateway in the News: Susan Ruland (Unlicensed)


10


Council & Working Group Updates / Liaisons

Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance

Councils:

Committees and Working Groups


Jessica - Precision Ag Council - looking at how to transition. Joe Tevis - Traceability - submitted new proposal to set up Working Group for traceability - under the new structure. First foray into new structure. 

Listing out important areas that need doing - making sure we don't lose the topics. Meet-Ups

Nikki - Conference Committee - hoping to have registration up in the next week or 2. Looking for sponsorships. Encourage people to sponsor! 




 New Business  
97

Other Discussion Items / Susan Ruland (Unlicensed)

  • For other committee members to address topics not covered above.
No new business. 


 Meeting Wrap Up  
98
Next Meeting 

  • Next Committee meeting: October 3, 2:00 PM ET 
99

Meeting adjourned at 2:50 pm ET


  • Active Action Items 

Date AssignedAction ItemDue DateComments/Status
 Susan will share short list of who she's trying to work with on new case studies. 

 

Committee to consider case study candidates



 Committee to encourage sponsorships for Annual Conference