2019-02-07 Communications Committee Meeting
- Susan Ruland (Unlicensed)
- Nikki Marshall
- Natasha Lilly
Participants
All Members List (present or not present) | Members Present | Non-Members Present |
|---|---|---|
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(*Voting companies/** alternates)
| Time | 2:00 - 3:00 PM ET |
|---|---|
| Web (Screen Sharing) | https://global.gotomeeting.com/join/914234637 |
| Audio (VOIP/Phone) | 1 (872) 240-3212 |
| Access Code | 914-234-637 |
Contact:
- Acting Committee Chair: Susan Ruland, susan.ruland@aggateway.org
# | Time | Topic / Leader | Desired Outcome Pre-Meeting Notes and Links to Supporting Resources | Meeting Minutes |
|---|---|---|---|---|
| 0 | 3 min | Welcome & Roll Call / Susan Ruland | Attendees are listed above. | |
1 | 2 min | Antitrust | Everybody agrees to the Antitrust Guidelines. | |
| 2 | 1 min | Minutes Taker / Natasha Lilly | ||
| 3 | 1 min | Approval of Prior Meeting Minutes / Susan Ruland (Unlicensed) | Minutes from December: 2018-12-06 Communications Committee Meeting | Motion: J. Nolfo Second: Nikki Marshall All in Favor and motion passed. |
| 4 | Review Action Items / Susan Ruland (Unlicensed) | Action Items to be reviewed: None this month | Susan Ruland (Unlicensed) is the acting Chair. Anyone interested in becoming the Chair for the year. Please speak up or feel free to contact Susan anytime. No action items left from the December meeting. | |
| 5 | Committee Plan / Susan Ruland (Unlicensed) | Draft Goals for 2019
| Susan Ruland (Unlicensed) is updating the group on future organizational changes for AgGateway as a whole. There is a lot of change coming and a lot of discussion around those changes. Is there any ideas on possible changes that may be needed within this Committee? Do we need to change how we meet or the communication that we send out? Susan Ruland (Unlicensed) reviewed the 2019 Goals that were set after the past 2 committee meetings. Board Consideration Future state of the committees may change to a staff led committees instead of member led. Because of this, Susan wants everyone to be aware that if you still are very interested in becoming Chair that it is still possible by that the position is not being pushed on during this state of animosity. | |
| 6 | Marketing Plan / Susan Ruland (Unlicensed) |
| Status: Plan is being drafted. A lot of discussion is being had around the organization as a whole. What and how do volunteers, staff, and efforts move? There will be an upcoming webinar to discuss changes. There will likely be a face to face meeting in April for the leadership to finalize plans. Update on Case Studies: CF Industries and Winfield United. 2 more waiting approval. Central Farm Services has an ADAPT driven Case Study. Nutrien is also waiting approval. Susan has a short list to go after a few more. The plan is to make sure we get several more this year. Susan plans to follow back with Farm Journal media and get these new case studies show cased in this year. Press release will soon be added for the Case Studies. Newsletter is preparing to go out in the next several days. There were a few things that we were waiting on that had to do with AgGateway 2020. Be looking out for this in the next few days. Website also has a new fresh look with new sliders. Communication Kit - has been updated with the Case Studies. Innovation Profiles have been added - this area highlights the Allied Providers and the capabilities that they offer. Additional items - Press release on ADAPT as they are being honored in the news again. | |
| 7 | Social Media Calendar / J. Nolfo | Listing of who is responsible for what week until next Communication Committee Meeting
| This area has not been kept up to date. J. Nolfo is willing to finish up this week and he will plan on keeping track of the schedule and getting those reminders out to the Social Media volunteers. Would anyone else be interested on the Social Media group? Please just contact Susan Ruland (Unlicensed) or J. Nolfo. This is a great way to get someone within your organization involved in AgGateway. | |
| 9 | Newsletter Planning - March | Newsletter Articles - March Issue Due 22 February Title/SubjectAuthor
| Call for Action: Would anyone be willing to help with the Editorial Duties for the Newsletter? Newsletter Manager AgGateway 2020 - Tim McArdle (Unlicensed) will highlight the future in this article. Leadership Profile- J. Nolfo has taken care of this for the past 2 years. Would anyone on the Committee be interested in taking on this article? The task entails sending out a stock email to leaders and ask for the information. Sending reminders to get those articles, and then getting this back to Susan. We need someone to reach out to council leadership for updates? Nick Reichel (Deactivated) has volunteered. Nikki Marshall has a spreadsheet and can send to Nick. Thanks Nick!! Ideas brought up from previous meetings:
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| Newsletter planning - Future issues | Newsletter Articles - April Issue Due 22 March Title/SubjectAuthor
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10 | Council & Working Group Updates / J. Nolfo & Liaisons | Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance Councils:
Committees and Working Groups:
Note: All liaisons to continue to talk with councils and committees about the upcoming meetings that are important to each group. | Seed - Natasha Lilly - Exciting group was formed after Annual to start on New Seed Messages. We will be meeting in MN later this month to hash out the new identified messages and start work around those. This meeting is a F2F meeting and the group is open for anyone to attend. Ag Retail - Natasha Lilly - Mix Ticket group and the Quick Connect All Product Lines both came out of discussion last year. The slate is clean for this year. We plan to continue to ask for Case Studies but we plan to have open discussion on what is next. Quick Connect is still planned for either Mid-Year or Annual but we have not met as a group yet this year. Natasha Lilly is leading this group. Grain & Feed - Natasha Lilly - No update at this time. Crop Nutrition - TBD Specialty Chem - J. Nolfoo - Case studies have started. We will have this as part of our focus for the year. We believe that this will really help this business segment take off. Next meeting is upcoming in a few weeks. Allied Providers - Nate Taylor (Unlicensed) A call is being setup soon as soon as the group agrees on the 2019 goals and objectives. Innovation profiles are new on the website and something that this group will be up for discussion this well. Crop Protection - Precision Ag - Jessica Trites Rolle - Setup the task force meetings for this group. Susan plans to attend the meeting tomorrow so we should be updatesd next meeting on this group. They are currently wrapping up the SPADE initiatives. Conference Committee - Nikki Marshall - Met yesterday. Getting things going for both Mid-Year and Annual. We are looking for Sponsors already. If you know of any sponsors please reach out to Marilyn Hunter (Unlicensed).
Membership Committee - Nick Reichel (Deactivated) - Working on Journey Mapping - to help with engagement with new members. Nikki Marshall adds: that they had a swift call but there were some action items from the past meeting. | |
| New Business | ||||
| 97 | Other Discussion Items / Susan Ruland (Unlicensed) |
| Reminder: Newsletter items are due March 22nd. | |
| Meeting Wrap Up | ||||
| 98 | Next Meeting |
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| 99 | Adjournment / Susan Ruland (Unlicensed) |
Active Action Items As of
| Date Assigned | Action Item | Due Date | Comments/Status |
|---|---|---|---|
| Nick Reichel (Deactivated) Take over the Council Updates | Work with Susan on these articles | ||
| Nikki Marshall - Send Nick R. the spreadsheet of contact information for leadership & board members. | Completed 2/7/2019 | ||
| J. Nolfo reach out to see if there is still interest or material on the LinkedIn article | |||
| Susan Ruland (Unlicensed) Newsletter articles due 2/22. | Reminder sent to contributors on 2/13 |