| 0 | 3 min | Welcome & Roll Call / Susan Ruland |
| Attendees are listed above. Susan Ruland (Unlicensed) is the acting Chair. Anyone interested in becoming the Chair for the year. Please speak up or feel free to contact Susan anytime. |
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1 | 2 min | | Everybody agrees to the Antitrust Guidelines.
AgGateway Antritrust Guidelines |
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| 2 | 1 min | |
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| 3 | 1 min | Approval of Prior Meeting Minutes / Susan Ruland (Unlicensed) | Minutes from February: 2019-02-07 Communications Committee Meeting
| Motion Charlotte Schuricht moved to approve minutes. J. Nolfo 2nd. MOtion Approved
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| 4 |
| | Action Items to be reviewed: | Review Action Items - Completed
- Completed
- Not worked on.
- Completed
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| 5 |
| | Draft Goals for 2019 - 2019 Specific
- Help communicate AgGateway 2020 plans
- Resource Related
- Let members/industry know about resources – via newsletter, social media, etc.
- Help solicit additional case studies
- Develop graphic video depicting AgGateway value
- Social Media
- Cross share with other organizations
- Pre-load and semi-live tweet at relevant trade shows
- Push out info on AgGateway resources
- Review Social media/Google analytics at least 1x/quarter
- Newsletter
- Leadership professional/Future state articles to get members aware of emerging technologies (block chain, traceability)
- New member profile in each newsletter
- Council updates every issue
- Promote AgGateway resources
- Promote case studies
- Operational
- Promote participation on committee, and on Social Media group
- Leadership: Board is considering option of some committees being staff-led with optional volunteer leader.
| Susan reviewed 2019 goals and related items items.
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| 6 |
| Marketing Plan / Susan Ruland (Unlicensed) | - Updates regarding AgGateway Strategic Plan
- Updates regarding quarterly focus and press releases
- Updates for the next few months
| - Press Releases
- First PR of the year. AgGateway made it to top 3 of AE50 listing. Award given out at Commidity Classic.
- PR on new slate of Case Studies (5)
- Looking to work with AgPro on publishing new case studies (similar to last year).
- Focus on 2020
- Board Meeting next week
- Several upcoming Leadership plans
- SSI will be publishing in internal newsletter article on Case Study
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| 7 |
| Social Media Calendar / J. Nolfo | Listing of who is responsible for what week until next Communication Committee Meeting - Matt Garcia - March 4-8
- Nick Reichel - March 11-15
- Jessica Trites-Rolle - March 18-22
- Charlotte Schuricht - March 25-29
| - AI: J. Nolfo to review social media analytics in April or May
- Quick Blurb in next newsletter?
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| 9 |
| Newsletter Planning - April Issue | Newsletter Articles - April Issue Due 22 March Title/SubjectAuthor - AgGateway 2020: Susan Ruland (Unlicensed)
- New Member Article: Evin Ellis (Unlicensed)
- Mid-Year Meeting: Nikki Marshall
- Product Catalogue: Jim Wilson (??)
- New ADAPT "training" videos: Susan Ruland (Unlicensed)
- AGIIS/Member Services: Chris Crutchfield / Josh Wall (Unlicensed)
- Council Updates: Nick Reichel (Deactivated)
- Leadership Profile: J. Nolfo
- Monthly LinkedIn Group Discussion: J. Nolfo
- AgGateway in the News: Susan Ruland (Unlicensed)
| Call for Action: Would anyone be willing to help with the Editorial Duties for the Newsletter? Newsletter Manager March newsletter being worked finalized AI: J. Nolfo to look at LinkedIn Group long term feasibility New Article Ideas: - Request for social media
- Soil Testing Standardization
- Seed Meeting
- Track and Tracibility
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| Newsletter planning - Future issues | Newsletter Articles - May Issue Due April 19 Title/SubjectAuthor - AgGateway 2020: Susan Ruland (Unlicensed)
- Mid-Year Meeting: Nikki Marshall
- Traceability Working Group update
- New Member Article: Evin Ellis (Unlicensed)
- AGIIS/Member Services: Chris Crutchfield / Josh Wall (Unlicensed)
- AgGateway in the News: Susan Ruland (Unlicensed)
- Leadership Profile: J. Nolfo
- Council Updates: Nick Reichel (Deactivated)l
| New Article Ideas: |
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10 |
| Council & Working Group Updates / J. Nolfo & Liaisons | Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance Councils: Committees and Working Groups:
| Seed - Natasha Lilly - Seed meeting just held. Article in March Newsletter.
Ag Retail - Natasha Lilly Grain & Feed - Natasha Lilly Crop Nutrition - TBD Specialty Chem - J. Nolfoo - Ongoing UOM discsussion
- Flat file adoption
- Promotion of AgGateway in the specialty chem space
- Need council to decide the priorities of the value flyers.
Allied Providers - Nate Taylor (Unlicensed) Crop Protection - Precision Ag - Jessica Trites Rolle - Reference Data API working in conjunction with AGIIS
- Remote Sensing and PICS needing a leader to complete and get
- Traceability: looking at ways to pull apart GTIN an use for Retailers and Manufactures will support
- SPADE wrap up. Plan made. But a lot of work needing to be done to be what is able to be published and what is not.
Conference Committee - Nikki Marshall - Working on education sessions
- AgGateway 101 before 1st Time Attendee session
Membership Committee - Nick Reichel (Deactivated)
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| New Business | | |
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| 97 |
| Other Discussion Items / Susan Ruland (Unlicensed) | - For other committee members to address topics not covered above.
| - Reminder: Newsletter items are due March 22nd.
- Jessica Trites Rolle brought to the group a PAC-Communications discussion standard for publishing application notes or implementation guidelines
- How presented?
- Susan asked if a new template be made (similar to past flyers, case studies, or innovation proflie)?
- Particular spot to house infomation?
- Does not need to be housed in multiple locations. Find one spot on website or Wiki and keep that as the source of truth
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| Meeting Wrap Up | | |
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| 98 |
| Next Meeting | - You can subscribe to the Communications Calendar for Monthly meeting and Social Media schedules
| - Next Committee meeting scheduled for April 4 @ 2:00-3:00 pm ET.
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| 99 |
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| - Meeting ended at 2:55 PM ET.
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