2019-10-03 Communications Committee Meeting


All Members List
(present or not present)
Members Present
Non-Members Present

(*Voting companies/** alternates)

Time2:00 pm ET
Web (Screen Sharing)https://global.gotomeeting.com/join/914234637
Audio (VOIP/Phone)1 (872) 240-3212
Access Code914-234-637




Topic / Leader

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

03 min

Welcome & Roll Call / Susan Ruland

Attendees are listed above.

Susan Ruland (Unlicensed) is the acting chair. Anyone interested in becoming the chair or co-chair, please speak up or feel free to contact Susan anytime.


2 min


Everybody agrees to the Antitrust Guidelines.

AgGateway Antitrust Guidelines

21 min

Minutes Taker / 

31 min
Approval of Prior Meeting Minutes / Susan Ruland (Unlicensed)

Minutes from September: 2019-09-05 Communications Committee Meeting


Review Action Items  Susan Ruland (Unlicensed)

Action Items to be reviewed:

  • All on Social Media Task Force to review calendar for their assigned weeks 
  • Susan Ruland (Unlicensed) to share short list of who's she's working with to get case studies
  • Committee to encourage sponsorships for Annual Conference

Review Action Items 

Short list of Case Studies Susan is currently trying to get underway:

  • BASF
  • Mosaic
  • Syngenta
  • Corteva

Committee Plan / Susan Ruland (Unlicensed)

Review with focus on points to focus on:

Committee Goals for 2019

  • 2019 Specific
    • Help communicate AgGateway 2020 plans
  • Resource Related
    • Let members/industry know about resources – via newsletter, social media, etc.
    • Help solicit additional case studies
    • Develop graphic video depicting AgGateway value
  • Social Media
    • Cross share with other organizations
    • Pre-load and semi-live tweet at relevant trade shows
    • Push out info on AgGateway resources
    • Review Social media/Google analytics at least 1x/quarter
  • Newsletter
    • Leadership professional/Future state articles to get members aware of emerging technologies (block chain, traceability)
    • New member profile in each newsletter
    • Council updates every issue
    • Promote AgGateway resources
    • Promote case studies
  • Operational
    • Promote participation on committee, and on Social Media group

AgGateway 2020/ Susan Ruland (Unlicensed)

Organizationally, everything moving forward

  • Consolidation with AgGateway Global Network
  • Transition from Councils 
  • Setting up Portfolio Management Center (PMC) and Digital Resource Center (DRC)
  • Staffing

Impact on Communications Committee:

  • Global considerations: NA, Europe, Latin America
  • Need to update Branding Guidelines
  • Positive for us: Information from PMC and DRC will help promotion efforts 

Immediate Needs/Focus:

  • Website

Marketing Plan / Susan Ruland (Unlicensed)
  • Updates for the next few months: Website, Annual Report, Awards Program, Annual Conference planning/content
  • Susan to review Website draft Home page/navigation with the committee

Social Media Calendar 

Listing of who is responsible for what week until next Communication Committee Meeting

Revew the social media calendar. 

Newsletter Planning - 

November Issue

Newsletter Articles - November Issue

Due 22 October


  1. AgGateway 2020: Susan Ruland (Unlicensed)
  2. New Member Article: Evin Ellis (Unlicensed)Ally Yanco (Deactivated)
  3. Annual Conference (not too late & thank sponsors) Nikki Marshall
  4. Promote new member orientation webinar? Nikki Marshall
  5. Product Catalog: Brent Kemp
  6. Seed messages - S&G
  7. AGIIS/Member Services: Chris CrutchfieldJosh Wall (Unlicensed)l
  8. AgGateway in the News: Susan Ruland (Unlicensed)

Newsletter planning - Future issues

Newsletter Articles - December Issue

Due 20 November


  1. AgGateway 2020: Susan Ruland (Unlicensed)
  2. Annual Conference: Nikki Marshall
  3. Any Working Group updates? (traceability, mix ticket, seed, soil, product catalog) Nick Reichel (Deactivated)
  4. New Member Article: Evin Ellis (Unlicensed)
  5. AGIIS/Member Services: Chris CrutchfieldJosh Wall (Unlicensed)
  6. AgGateway in the News: Susan Ruland (Unlicensed)


Council & Working Group Updates / Liaisons

Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance


Committees and Working Groups

 New Business  

Other Discussion Items / Susan Ruland (Unlicensed)

  • For other committee members to address topics not covered above.
No new business. 

 Meeting Wrap Up  
Next Meeting 

  • Next Committee meeting: At Annual Conference, Wed, Nov. 6, 1:45-2:45 pm CT

  • Active Action Items 

Date AssignedAction ItemDue DateComments/Status