2019-06-11 Communications Committee Meeting

2019-06-11 Communications Committee Meeting



Participants



All Members List
(present or not present)

Members Present

Non-Members Present

All Members List
(present or not present)

Members Present

Non-Members Present

  • @Natasha Lilly (The Equity)

  • @J. Nolfo (BASF)

  • @Susan Ruland (Unlicensed) (AgGateway)

  • @Matt Garcia (Syngenta)

  • @Mary Enriquez (Unlicensed) (Nutrien)

  • @Nick Reichel (Deactivated) (XS, Inc)

  • @Nikki Marshall (AgGateway Member Services)

  • @Jessica Trites Rolle (National Crop Insurance Services)

  • @Evin Ellis (Unlicensed) (AgData)

  • @Charlotte Schuricht

  • @Nate Taylor (Unlicensed)

@Nick Reichel (Deactivated)

@Charlotte Schuricht

@Evin Ellis (Unlicensed)

@Jessica Trites Rolle

@Susan Ruland (Unlicensed)

@dcraft

@Jeff Belding (Unlicensed)



(*Voting companies/** alternates)





Time

10:30 - 11:30 PM CT (at Mid-Year Meeting)

Web (Screen Sharing)

https://global.gotomeeting.com/join/914234637

Audio (VOIP/Phone)

1 (872) 240-3212

Access Code

914-234-637



Contact:





#

Time

Topic / Leader

Desired Outcome


Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

#

Time

Topic / Leader

Desired Outcome


Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

0

3 min

Welcome & Roll Call / Susan Ruland



Attendees are listed above.

@Susan Ruland (Unlicensed) is the acting chair. Anyone interested in becoming the chair or co-chair, please speak up or feel free to contact Susan anytime.

1

2 min

Antitrust 

Everybody agrees to the Antitrust Guidelines.


AgGateway Antitrust Guidelines

All agreed at registration. 

2

1 min

Minutes Taker / 





3

1 min

Approval of Prior Meeting Minutes / @Susan Ruland (Unlicensed)

Minutes from May: 2019-05 AgGateway Leadership Meeting and Minutes



Jessica motions, Evin seconds. Passed.

4



Review Action Items  @Susan Ruland (Unlicensed)

Action Items to be reviewed:

  • All on Social Media Task Force to review calendar for their assigned weeks 

  • @Susan Ruland (Unlicensed) Newsletter articles - get information on business rules harmonization, seed messages, etc., for next issue

  • Susan: Quick blurb on social media in next newsletter

  • @Susan Ruland (Unlicensed) to share Implementation Notes template with the committee and the membership when it is completed. 

Review Action Items 



  • Will include Seed in the July issue



  • Implementation Notes template almost ready. 

5



Committee Plan / @Susan Ruland (Unlicensed)

Draft Goals for 2019

  • 2019 Specific

  •  

    • Help communicate AgGateway 2020 plans

  • Resource Related

  •  

    • Let members/industry know about resources – via newsletter, social media, etc.

    • Help solicit additional case studies

    • Develop graphic video depicting AgGateway value

  • Social Media

  •  

    • Cross share with other organizations

    • Pre-load and semi-live tweet at relevant trade shows

    • Push out info on AgGateway resources

    • Review Social media/Google analytics at least 1x/quarter

  • Newsletter

  •  

    • Leadership professional/Future state articles to get members aware of emerging technologies (block chain, traceability)

    • New member profile in each newsletter

    • Council updates every issue

    • Promote AgGateway resources

    • Promote case studies

  • Operational

  •  

    • Promote participation on committee, and on Social Media group

    • Leadership: Board is considering option of some committees being staff-led with optional volunteer leader.







People like the idea – small projects, faster, more output.

Exact mechanics? How we figure out who's going to lead an effort?

A little confusion on the Community

4-page booklet - helpful

We need to highlight successes – share those stories, this is how this works.

Keep using the timeline – here's what's coming next. 

Idea generation – Meet-ups – communicate those ideas, keep the discussion going – Communications Committee help promote those ideas. (and Member Services)

If Communities are temporary, does it affect member retention/longevitiy – people come and go depending on the "work" ... but, might get more subject matter experts involved







AgGateway 2020/ @Susan Ruland (Unlicensed)

Impact on Communications Committee

  • Global considerations: NA, Europe, Latin America

  • Will need updated Branding Guidelines

  • Positive: PMC and DRC - dashboard

  • Merge in PAC Communications Task Force

Immediate Needs/Focus:

  • Website



Merging in PAC team – sometimes might need break-out to work on something specific to that group – or extend a call as needed for those efforts.  

Good model for process of support materials for any Working Group. 



Home page - want to join a discussion? Or here are the discussions taking place right now – want to join in?

6



Marketing Plan / @Susan Ruland (Unlicensed)

  • Updates regarding AgGateway Strategic Plan

  • Updates regarding quarterly focus and press releases 

  • Updates for the next few months

  • Press Releases

    • AgGateway 2020

    • Five New Case Studies - working with Farm Journal's AgPro 

  • Focus on 2020

7



Social Media Calendar 

Listing of who is responsible for what week until next Communication Committee Meeting



J Nolfo has filled out the calendar for the rest of the year. Communications Committee

9



Newsletter Planning - 

July Issue

Newsletter Articles - June Issue

Due 21 June

Title/SubjectAuthor

  1. AgGateway 2020: @Susan Ruland (Unlicensed)

  2. New Member Article: @Evin Ellis (Unlicensed)

  3. Mid-Year Meeting (Thank sponsors)

  4. Ron Storms Award - call for nominations - @Susan Ruland (Unlicensed)

  5. Seed messages going to S&G

  6. AGIIS/Member Services: @Chris Crutchfield@Josh Wall (Unlicensed)l

  7. Leadership Profile

  8. AgGateway in the News: @Susan Ruland (Unlicensed)









Newsletter planning - Future issues

Newsletter Articles - August Issue

Due July 26

Title/SubjectAuthor

  1. AgGateway 2020: @Susan Ruland (Unlicensed)

  2. Annual Conference: @Nikki Marshall

  3. Ron Storms - Call for Nominations

  4. Working Group updates (traceability, mix ticket, seed, soil, product catalog) @Nick Reichel (Deactivated)

  5. New Member Article: @Evin Ellis (Unlicensed)

  6. AGIIS/Member Services: @Chris Crutchfield@Josh Wall (Unlicensed)

  7. AgGateway in the News: @Susan Ruland (Unlicensed)

  8. Leadership Profile:?

Article Ideas: 

10



Council & Working Group Updates / @J. Nolfo & Liaisons

Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance

Councils:

  •  

    • Seed Council: @Natasha Lilly

    • Ag Retail Council: @Natasha Lilly

    • Crop Nutrition Council: OPEN

    • Specialty Chemical Council: @J. Nolfo

    • Crop Protection Council: 

    • Precision Ag Council: @Jessica Trites Rolle

    • Allied Providers Council: Nate Taylor

    • Grain & Feed Council: @Natasha Lilly

Committees and Working Groups

  •  

    • Conference Committee: @Nikki Marshall

    • Membership Committee: @Nick Reichel (Deactivated)









 New Business

 

 

97



Other Discussion Items / @Susan Ruland (Unlicensed)

  • For other committee members to address topics not covered above.

  • Reminder: Newsletter items are due June 21





 Meeting Wrap Up

 

 

98



Next Meeting 



  • Next Committee meeting: July 11, 2:00 PM ET (Note 2nd Thursday due to July 4)

99



Adjournment / @Susan Ruland (Unlicensed)







  • Active Action Items 

Date Assigned

Action Item

Due Date

Comments/Status

Date Assigned

Action Item

Due Date

Comments/Status



All on Social Media Task Force to review calendar for their assigned weeks 





Jun 11, 2019 

@Susan Ruland (Unlicensed) to share Implementation Notes template with the committee and the membership when it is completed. - promote. Reminder that Communications Committee is the central point for Implementation Notes - posting, promoting, etc. 

Jun 14, 2019 





All - review Leadership Profiles - should we continue in issues ahead? If so, can someone volunteer to lead.