2019-06-11 Communications Committee Meeting


(*Voting companies/** alternates)

Time10:30 - 11:30 PM CT (at Mid-Year Meeting)
Web (Screen Sharing)https://global.gotomeeting.com/join/914234637
Audio (VOIP/Phone)1 (872) 240-3212
Access Code914-234-637




Topic / Leader

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

03 min

Welcome & Roll Call / Susan Ruland

Attendees are listed above.

Susan Ruland (Unlicensed) is the acting chair. Anyone interested in becoming the chair or co-chair, please speak up or feel free to contact Susan anytime.


2 min


Everybody agrees to the Antitrust Guidelines.

AgGateway Antitrust Guidelines

All agreed at registration. 
21 min

Minutes Taker / 

31 min
Approval of Prior Meeting Minutes / Susan Ruland (Unlicensed)

Minutes from May: /wiki/spaces/CL/pages/843972937

Jessica motions, Evin seconds. Passed.


Review Action Items  Susan Ruland (Unlicensed)

Action Items to be reviewed:

  • All on Social Media Task Force to review calendar for their assigned weeks 
  • Susan Ruland (Unlicensed) Newsletter articles - get information on business rules harmonization, seed messages, etc., for next issue
  • Susan: Quick blurb on social media in next newsletter
  • Susan Ruland (Unlicensed) to share Implementation Notes template with the committee and the membership when it is completed. 

Review Action Items 

  • Will include Seed in the July issue

  • Implementation Notes template almost ready. 

Committee Plan / Susan Ruland (Unlicensed)

Draft Goals for 2019

  • 2019 Specific
    • Help communicate AgGateway 2020 plans
  • Resource Related
    • Let members/industry know about resources – via newsletter, social media, etc.
    • Help solicit additional case studies
    • Develop graphic video depicting AgGateway value
  • Social Media
    • Cross share with other organizations
    • Pre-load and semi-live tweet at relevant trade shows
    • Push out info on AgGateway resources
    • Review Social media/Google analytics at least 1x/quarter
  • Newsletter
    • Leadership professional/Future state articles to get members aware of emerging technologies (block chain, traceability)
    • New member profile in each newsletter
    • Council updates every issue
    • Promote AgGateway resources
    • Promote case studies
  • Operational
    • Promote participation on committee, and on Social Media group
    • Leadership: Board is considering option of some committees being staff-led with optional volunteer leader.

People like the idea – small projects, faster, more output.

Exact mechanics? How we figure out who's going to lead an effort?

A little confusion on the Community

4-page booklet - helpful

We need to highlight successes – share those stories, this is how this works.

Keep using the timeline – here's what's coming next. 

Idea generation – Meet-ups – communicate those ideas, keep the discussion going – Communications Committee help promote those ideas. (and Member Services)

If Communities are temporary, does it affect member retention/longevitiy – people come and go depending on the "work" ... but, might get more subject matter experts involved

AgGateway 2020/ Susan Ruland (Unlicensed)

Impact on Communications Committee

  • Global considerations: NA, Europe, Latin America
  • Will need updated Branding Guidelines
  • Positive: PMC and DRC - dashboard
  • Merge in PAC Communications Task Force

Immediate Needs/Focus:

  • Website

Merging in PAC team – sometimes might need break-out to work on something specific to that group – or extend a call as needed for those efforts.  

Good model for process of support materials for any Working Group. 

Home page - want to join a discussion? Or here are the discussions taking place right now – want to join in?

Marketing Plan / Susan Ruland (Unlicensed)
  • Updates regarding AgGateway Strategic Plan
  • Updates regarding quarterly focus and press releases 
  • Updates for the next few months
  • Press Releases
    • AgGateway 2020
    • Five New Case Studies - working with Farm Journal's AgPro 
  • Focus on 2020
Social Media Calendar 

Listing of who is responsible for what week until next Communication Committee Meeting

J Nolfo has filled out the calendar for the rest of the year. Communications Committee

Newsletter Planning - 

July Issue

Newsletter Articles - June Issue

Due 21 June


  1. AgGateway 2020: Susan Ruland (Unlicensed)
  2. New Member Article: Evin Ellis (Unlicensed)
  3. Mid-Year Meeting (Thank sponsors)
  4. Ron Storms Award - call for nominations - Susan Ruland (Unlicensed)
  5. Seed messages going to S&G
  6. AGIIS/Member Services: Chris CrutchfieldJosh Wall (Unlicensed)l
  7. Leadership Profile
  8. AgGateway in the News: Susan Ruland (Unlicensed)

Newsletter planning - Future issues

Newsletter Articles - August Issue

Due July 26


  1. AgGateway 2020: Susan Ruland (Unlicensed)
  2. Annual Conference: Nikki Marshall
  3. Ron Storms - Call for Nominations
  4. Working Group updates (traceability, mix ticket, seed, soil, product catalog) Nick Reichel (Deactivated)
  5. New Member Article: Evin Ellis (Unlicensed)
  6. AGIIS/Member Services: Chris CrutchfieldJosh Wall (Unlicensed)
  7. AgGateway in the News: Susan Ruland (Unlicensed)
  8. Leadership Profile:?

Article Ideas: 


Council & Working Group Updates / J. Nolfo & Liaisons

Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance


Committees and Working Groups

 New Business  

Other Discussion Items / Susan Ruland (Unlicensed)

  • For other committee members to address topics not covered above.
  • Reminder: Newsletter items are due June 21

 Meeting Wrap Up  
Next Meeting 

  • Next Committee meeting: July 11, 2:00 PM ET (Note 2nd Thursday due to July 4)

  • Active Action Items 

Date AssignedAction ItemDue DateComments/Status

All on Social Media Task Force to review calendar for their assigned weeks 


Susan Ruland (Unlicensed) to share Implementation Notes template with the committee and the membership when it is completed. - promote. Reminder that Communications Committee is the central point for Implementation Notes - posting, promoting, etc. 


All - review Leadership Profiles - should we continue in issues ahead? If so, can someone volunteer to lead.