• @Natasha Lilly* (The Equity)

• @J. Nolfo* (BASF)

• @Susan Ruland (Unlicensed)* (AgGateway)

• @Matt Garcia* (Syngenta)

• @Mary Enriquez (Unlicensed)* (Nutrien)

• @Nick Reichel (Deactivated)  * (XS, Inc)

• @Matthew Grassi* (Meister Media)

• @Nikki Marshall* (AgGateway Member Services)

• @Jessica Trites Rolle (National Crop Insurance Services)

• @Evin Ellis (Unlicensed)* (AgData)

• @J. Nolfo

• @Nikki Marshall

• @Evin Ellis (Unlicensed)

• @Nick Reichel (Deactivated)

• @Jessica Trites Rolle

• @Susan Ruland (Unlicensed)

• Charlotte Schurict

2:00 - 3:00 PM ET

https://global.gotomeeting.com/join/914234637

1 (872) 240-3212

914-234-637

Welcome & Roll Call / @J. Nolfo

Attendees are listed above.

Antitrust / @J. Nolfo

Everybody agreeing to the Antitrust Guidelines.

AgGateway Antritrust Guidelines

All agree to the Antitrust Guidelines.

Minutes Taker / 

@J. Nolfo will take notes.

Approval of Prior Meeting Minutes / @J. Nolfo

Minutes from October: 2018-10-04 Communications Committee Meeting

Minutes from November: 2018-11-13 Communications Committee Meeting (Annual Meeting) 

October

• @Evin Ellis (Unlicensed) moves to approve minutes

• @Nikki Marshall seconds

• Motion passes unanimously

November

• @Evin Ellis (Unlicensed) moves to approve minutes

• @Nikki Marshall seconds

• Motion passes unanimously

Review Action Items /  @J. Nolfo

Action Items to be reviewed:

Non reviewed

Committee Plan / @J. Nolfo

Establish Goals for the new year

• Operations

  • Get a Vice-Chair

  • Fill all Council/Working Group/Committee Liaisons

  • Increase membership size of Communications Committee

  • Job Description and Expectations for positions within the Committee (Member, Article Writer, Social Media)

• Social Media

  • Increase interaction with social media platforms, especially LinkedIn Group and Twitter

  • Pre-load and semi-live tweet at relevant trade shows

• Newsletter: 

  • Leadership Profile in each newsletter

  • New Member Profile in each newsletter

  • Each Council have at least two significant update article

  • Each Committee have at least 1 significant update article

  • Get publication of AgGateway related articles within company internal newsletters

  • Publish Case Studies

@J. Nolfo reviewed goals for the year

• Operations

  • New Vice-Chair: Matthew Grassi of Meister Media

  • Still needing Crop Nutrition Liaison

  • Added new members for 2017

• Social Media

  • Will be sharing social analytics at least 1 time per quarter

• Newsletter

  • Will miss Leadership Profile in each newsletter, but will have many with this article

  • Will miss New Member in each newsletter, but will have many with this article

  • Will miss Council having 2 updates, but each will have at least 1

  • Case studies have been published

Finalize Goals for 2019 / @J. Nolfo

• Resource Related

  • Letting members & industry know about resources.

  • Additional case studies, especially for chemical and seed.

  • Develop graphic video depicting AgGateway processes

• Newsletter Articles

  • Council Updates (minimum 1 per year)

  • Future state articles to get members aware of emerging technologies (blockchain, tracability)

• Social Media

  • Cross share with other organizations

• Trade Show support

  • CLA, InfoAg, AGA

  • Shows Jim Wilson is speaking

  • Banner awareness to members

• Operational

  • Committee Membership growth plan

  • Vice Chair

  • Fill Council Liaisons positions

Goals were agreed to as presented in agenda.

Only other discussion was the possibility for shifting goals bnased on 2020 planning

Marketing Plan / @Susan Ruland (Unlicensed)

• Updates regarding AgGateway Strategic Plan

• Updates regarding quarterly focus and press releases 

• Updates for the next few months

• Briefing Book being developed

• PR of AE 50 award

• Website update and clean up

  • New Resources to be added

  • Annual Report

• 2019 & 2020 planning

• Communication Plan for 2019 being finalized. Wll be reviewed with Committee in January or February.

Social Media Calendar / J. Nolfo

Listing of who is responsible for what week until next Communication Committee Meeting

• Week starting 12/3: @Susan Ruland (Unlicensed) 

• Week starting 12/10: @Nikki Marshall

• Week starting 12/17: @Matt Garcia

• Week starting 12/24: @Nick Reichel (Deactivated)

• Week starting 12/31: @Jessica Trites Rolle

• Week starting 1/7: @J. Nolfo

• Revised Schedule due to changes in Committee Members

Newsletter Planning - Jan/Feb  @Matthew Grassi

AgGateway Newsletter Articles

Due Jan 18, 2019

Title/SubjectAuthor

1. New Member Article: @Evin Ellis (Unlicensed)

2. AgGateway in the News: @Susan Ruland (Unlicensed)

3. Leadership Profile: @J. Nolfo

4. AIDC Working Group: @Jody Costa (Unlicensed)

5. AGIIS: @Chris Crutchfield / @Josh Wall (Unlicensed)

6. Council Updates: @J. Nolfo

7. Monthly LinkedIn Group Discussion: @J. Nolfo

8. Year End Conference - @Susan Ruland (Unlicensed)

9. PAIL Standard (@Susan Ruland (Unlicensed))

10. ADAPT AE 50 Award (@Susan Ruland (Unlicensed))

11. ADAPT 2.0 release (@Susan Ruland (Unlicensed))

• Ideas brough up from previous meetings

  • AgGateway 2020

  • Spec Chem: @J. Nolfo to follow up

  • Traceability Working Group updates

  • G-TIN product identifier user stories

  • "Ketchup" tracability story (J & Jessica to write at Annual Meeting)

  • Award Winners

  • AgGateway 2020

  • Descriptions of the councils and committees so people new to conference/AgGateway could figure out where they wanted to participate.

    • Perhaps where to find the link to the member portal into a newsletter on occasion.

    • Monthly article on Website resource?

• Changed due date to 1/18/19

• Articles Added

  • PAIL Standard (@Susan Ruland (Unlicensed))

  • ADAPT AE 50 Award (@Susan Ruland (Unlicensed))

  • ADAPT 2.0 release (@Susan Ruland (Unlicensed))

• Remove articles

  • Year End Conference

Council & Working Group Updates / @J. Nolfo & Liaisons

Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance

Councils:

•  

  • Seed Council: @Natasha Lilly

  • Ag Retail Council: @Natasha Lilly

  • Crop Nutrition Council: OPEN

  • Specialty Chemical Council: @J. Nolfo

  • Crop Protection Council: @Eileen Licitra (Unlicensed)

  • Precision Ag Council: 

    • SPADE Task Force

    • SPADE Communications Task Force

  • Allied Providers Council: @Eileen Licitra (Unlicensed)

  • Grain & Feed Council: @Natasha Lilly

Committees and Working Groups: 

•  

  • Conference Committee: @Nikki Marshall

  • Membership Committee: @Nick Reichel (Deactivated)

Note: All liaisons to continue to talk with councils and committees about the upcoming meetings that are important to each group.

Seed - @Natasha Lilly

Ag Retail - @Natasha Lilly

Grain & Feed - @Natasha Lilly

Crop Nutrition - TBD

Specialty Chem - @J. Nolfo

• Just new Chair and VC positions official

Allied Providers -

Crop Protection - 

Precision Ag - @Jessica Trites Rolle

• Filling OMB board position

• SPADE 1-3 wrap up and publications

• Publish use cases, diagrams, and work flows

• PAIL II (tied into Water Management Working Group)

• Educate & Inform on resources available

  • Show WIIFM

Conference Committee - @Nikki Marshall

• Mid-Year: Altoona, AI

• Annual Meeing: New Orleans, LA

Membership Committee - @Nick Reichel (Deactivated)

• New Chair.

• Meeting getting moved to accomidate for schedules

Other Discussion Items / @J. Nolfo

• For other committee members to address topics not covered above.

Next Meeting / @J. Nolfo

• You can subscribe to the Communications Calendar for Monthly meeting and Social Media schedules

  • https://confluence.atlassian.com/teamcal/subscribe-to-team-calendars-from-microsoft-outlook-251005307.html

• Next Committee meeting scheduled for January 3rd @ 2:00-3:00 pm ET. 

• Do we want to reschedule for the following week?

  • Look to reschedule for 1/10/19 @ 2:00 ET

  • @J. Nolfo or @Susan Ruland (Unlicensed) to inform everyone.

Adjournment / @J. Nolfo

• Meeting adjourned at approximately 2:51 pm ET