| 0 | 3 min | Welcome & Roll Call / J. Nolfo |
| Attendees are listed above. |
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1 | 2 min | | Everybody agreeing to the Antitrust Guidelines.
AgGateway Antritrust Guidelines | All agree to the Antitrust Guidelines. |
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| 2 | 1 min | |
| J. Nolfo will take notes. |
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| 3 | 1 min | Approval of Prior Meeting Minutes / J. Nolfo | Minutes from October: 2018-10-04 Communications Committee Meeting Minutes from November: 2018-11-13 Communications Committee Meeting (Annual Meeting) | |
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| 4 |
| Review Action Items / J. Nolfo | Action Items to be reviewed: | Non reviewed |
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| 5 |
| Committee Plan / J. Nolfo | Establish Goals for the new year - Operations
- Get a Vice-Chair
- Fill all Council/Working Group/Committee Liaisons
- Increase membership size of Communications Committee
- Job Description and Expectations for positions within the Committee (Member, Article Writer, Social Media)
- Social Media
- Increase interaction with social media platforms, especially LinkedIn Group and Twitter
- Pre-load and semi-live tweet at relevant trade shows
- Newsletter:
- Leadership Profile in each newsletter
- New Member Profile in each newsletter
- Each Council have at least two significant update article
- Each Committee have at least 1 significant update article
- Get publication of AgGateway related articles within company internal newsletters
- Publish Case Studies
| J. Nolfo reviewed goals for the year - Operations
- New Vice-Chair: Matthew Grassi of Meister Media
- Still needing Crop Nutrition Liaison
- Added new members for 2017
- Social Media
- Will be sharing social analytics at least 1 time per quarter
- Newsletter
- Will miss Leadership Profile in each newsletter, but will have many with this article
- Will miss New Member in each newsletter, but will have many with this article
- Will miss Council having 2 updates, but each will have at least 1
- Case studies have been published
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| 6 |
| Finalize Goals for 2019 / J. Nolfo | - Resource Related
- Letting members & industry know about resources.
- Additional case studies, especially for chemical and seed.
- Develop graphic video depicting AgGateway processes
- Newsletter Articles
- Council Updates (minimum 1 per year)
- Future state articles to get members aware of emerging technologies (blockchain, tracability)
- Social Media
- Cross share with other organizations
- Trade Show support
- CLA, InfoAg, AGA
- Shows Jim Wilson is speaking
- Banner awareness to members
- Operational
- Committee Membership growth plan
- Vice Chair
- Fill Council Liaisons positions
| Goals were agreed to as presented in agenda. Only other discussion was the possibility for shifting goals bnased on 2020 planning |
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| 7 |
| Marketing Plan / Susan Ruland (Unlicensed) | - Updates regarding AgGateway Strategic Plan
- Updates regarding quarterly focus and press releases
- Updates for the next few months
| - Briefing Book being developed
- PR of AE 50 award
- Website update and clean up
- New Resources to be added
- Annual Report
- 2019 & 2020 planning
- Communication Plan for 2019 being finalized. Wll be reviewed with Committee in January or February.
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| 8 |
| Social Media Calendar / J. Nolfo | Listing of who is responsible for what week until next Communication Committee Meeting | - Revised Schedule due to changes in Committee Members
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| 9 |
| Newsletter Planning - Jan/Feb Matthew Grassi | AgGateway Newsletter Articles Title/SubjectAuthor - New Member Article: Evin Ellis (Unlicensed)
- AgGateway in the News: Susan Ruland (Unlicensed)
- Leadership Profile: J. Nolfo
- AIDC Working Group: Jody Costa (Unlicensed)
- AGIIS: Chris Crutchfield / Josh Wall (Unlicensed)
- Council Updates: J. Nolfo
- Monthly LinkedIn Group Discussion: J. Nolfo
Year End Conference - Susan Ruland (Unlicensed)- PAIL Standard (Susan Ruland (Unlicensed))
- ADAPT AE 50 Award (Susan Ruland (Unlicensed))
- ADAPT 2.0 release (Susan Ruland (Unlicensed))
| - Ideas brough up from previous meetings
- AgGateway 2020
- Spec Chem: J. Nolfo to follow up
- Traceability Working Group updates
- G-TIN product identifier user stories
- "Ketchup" tracability story (J & Jessica to write at Annual Meeting)
- Award Winners
- AgGateway 2020
- Descriptions of the councils and committees so people new to conference/AgGateway could figure out where they wanted to participate.
- Perhaps where to find the link to the member portal into a newsletter on occasion.
- Monthly article on Website resource?
- Changed due date to 1/18/19
- Articles Added
- Remove articles
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10 |
| Council & Working Group Updates / J. Nolfo & Liaisons | Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance Councils: Committees and Working Groups:
Note: All liaisons to continue to talk with councils and committees about the upcoming meetings that are important to each group. | Seed - Natasha Lilly Ag Retail - Natasha Lilly Grain & Feed - Natasha Lilly Crop Nutrition - TBD Specialty Chem - J. Nolfo - Just new Chair and VC positions official
Allied Providers - Crop Protection - Precision Ag - Jessica Trites Rolle - Filling OMB board position
- SPADE 1-3 wrap up and publications
- Publish use cases, diagrams, and work flows
- PAIL II (tied into Water Management Working Group)
- Educate & Inform on resources available
Conference Committee - Nikki Marshall - Mid-Year: Altoona, AI
- Annual Meeing: New Orleans, LA
Membership Committee - Nick Reichel (Deactivated) - New Chair.
- Meeting getting moved to accomidate for schedules
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| New Business | | |
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| 97 |
| Other Discussion Items / J. Nolfo | - For other committee members to address topics not covered above.
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| Meeting Wrap Up | | |
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| 98 |
| | - You can subscribe to the Communications Calendar for Monthly meeting and Social Media schedules
| - Next Committee meeting scheduled for January 3rd @ 2:00-3:00 pm ET.
- Do we want to reschedule for the following week?
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| 99 |
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| - Meeting adjourned at approximately 2:51 pm ET
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