2018-05-03 Communications Committee Meeting


All Members List
(present or not present)
Members Present
Non-Members Present
  1. Natasha Lilly* (The Equity)

  2. J. Nolfo* (BASF)

  3. Susan Ruland (Unlicensed)* (AgGateway)

  4. Eileen Licitra (Unlicensed)* (Iteris, Inc.)

  5. Matt Garcia* (Syngenta)

  6. Anthony James (Unlicensed)* (Syngenta)

  7. Mary Enriquez (Unlicensed)* (Crop Protection Services)
  8. Nick Reichel (Deactivated) (XS, Inc)
  9. Matthew Grassi (Meister Media)
  10. Nikki Marshall (AgGateway Member Services)
  11. Evin Ellis (Unlicensed) (AgData)

(*Voting companies/** alternates)

Time2:00-3:00 PM ET / 1:00 - 2:00 PM CT
Web (Screen Sharing)https://global.gotomeeting.com/join/914234637
Audio (VOIP/Phone)1 (872) 240-3212
Access Code914-234-637




Topic / Leader

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

03 min

Welcome & Roll Call / J. Nolfo

Attendees are listed above.


2 min
Antitrust / J. Nolfo

Everybody agreeing to the Antitrust Guidelines.

AgGateway Antritrust Guidelines

All agree to the Antitrust Guidelines.
21 min

Minutes Taker / Natasha Lilly

Natasha has agreed to take notes.
31 min
Approval of Prior Meeting Minutes / J. Nolfo

First - 


Minutes approved by committee.


Review Action Items  J. Nolfo

Action Items to be reviewed:


Committee Plan / J. Nolfo

Establish Goals for the new year

  • Operations
    • Get a Vice-Chair
    • Fill all Council/Working Group/Committee Liaisons
    • Increase membership size of Communications Committee
    • Job Description and Expectations for positions within the Committee (Member, Article Writer, Social Media)
  • Social Media
    • Increase interaction with social media platforms, especially LinkedIn Group and Twitter
    • Pre-load and semi-live tweet at relevant trade shows
  • Newsletter: 
    • Leadership Profile in each newsletter
    • New Member Profile in each newsletter
    • Each Council have at least two significant update article
    • Each Committee have at least 1 significant update article
    • Get publication of AgGateway related articles within company internal newsletters
    • Publish Case Studies

  • New Vice-Chair: Matthew Grassi of Meister Media

Social Media Calendar / J. Nolfo

Listing of who is responsible for what week until next Communication Committee Meeting


Newsletter Planning - June /  Matthew Grassi

AgGateway Newsletter Articles



  1. New Member Article: Evin Ellis (Unlicensed)
  2. AgGateway in the News: Susan Ruland (Unlicensed)
  3. Leadership Profile: J. Nolfo
  4. AIDC Working Group: Jody Costa (Unlicensed)
  5. AGIIS: Chris CrutchfieldJosh Wall (Unlicensed)
  6. Monthly LinkedIn Group Discussion: J. Nolfo
  7. Mid Year Meeting - Susan Ruland (Unlicensed)

New Article Ideas:

  • J Nolfo to write about Case Studies??? Spec Chem - write about the big wins.
Newsletter Planning - July / Matthew Grassi

AgGateway Newsletter Articles



  1. New Member Article: Evin Ellis (Unlicensed)
  2. AgGateway in the News: Susan Ruland (Unlicensed)
  3. Leadership Profile: J. Nolfo
  4. AIDC Working Group: Jody Costa (Unlicensed)
  5. AGIIS: Chris CrutchfieldJosh Wall (Unlicensed)
  6. Council Updates: J. Nolfo
  7. Monthly LinkedIn Group Discussion: J. Nolfo
  8. Leadership Remarks from MYM - Susan Ruland (Unlicensed)
  9. Quick Connect Session - Natasha Lilly
  10. Mid Year Meeting Wrap Up - 


Council & Working Group Updates / J. Nolfo & Liaisons

Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance


Committees and Working Groups

Note: All liaisons to continue to talk with councils and committees about the upcoming meetings that are important to each group.

Seed- Natasha Lilly - 

Ag Retail-Natasha Lilly - 

Grain & Feed-Natasha Lilly - 

Crop Nutrition-

Specialty Chem-J. Nolfo -

Allied Providers - Eileen Licitra (Unlicensed) -

Crop ProtectionEileen Licitra (Unlicensed) - 

Precision Ag

Conference Committee

Membership CommitteeNick Reichel (Deactivated)


Marketing Plan / Susan Ruland (Unlicensed)

  • Updates regarding AgGateway Strategic Plan
  • Updates regarding quarterly focus and press releases 
  • Annual Report Feedback

Mid-Year Meeting / J. NolfoReview upcoming Mid-YEar Meeting
  • A great opportunity to network and take part in important face-to-face team meetings that advance digital agriculture -- in crop protection, crop nutrition, seed, grain & feed, precision ag, specialty chemical, ag retail and more.
  • Explore the latest resources for making connections, interoperability in precision ag, implementing standards, etc.
  • Mingle with more than 200 industry professionals - Come yourself or send representatives to add your voice and ideas to important initiatives.
  • Hear the General Session discussion on blockchain technology and its potential impact on agriculture, with experts from Purdue University and the ag industry.
  • Join the Quick Connect Session featuring face-to-face meetings between trading partners implementing electronic connections. (Look for sign-up details soon on the Mid-Year Meeting webpage.)
  • Participate in the first face-to-face meeting of AgGateway's new Traceability Working Group.
  • Mid-Year Meeting Registration is just $175 for members and non-members! Find everything you need - agenda, hotel, etc. - at the conference webpage.
  • Want to expand your company's presence at the meeting? Great sponsorships are available - contact us at Sponsorship@AgGateway.org
for more details!

 New Business  

Social Meeting Training / J. Nolfo
  • Schedule a date for training of those interested in joining the Social Media Working Group.
  • Looking at Week of 5/21 (T/W/Th afternoon)

Other Discussion Items / J. Nolfo

  • For other committee members to address topics not covered above.

 Meeting Wrap Up  
Next Meeting / J. Nolfo
  • Next Committee meeting will be June 7th @ 2:00- 3:00 pm EST/ 1:00-2:00 pm CST
Adjournment / J. Nolfo

  • Meeting adjourned at approximately x:xx pm EST

  • Active Action Items As of  

Date AssignedAction ItemDue DateComments/Status
  J. Nolfo to revisit the idea of training on Social Media.  

J may just reach out to Matt and Nick on a call.

  Natasha Lilly to finish her case study and get to Susan. 
 Eileen Licitra (Unlicensed) to find out who was interested in a Case Study in CP and get that info to Susan