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1 | Anti-Trust (Project Manager or Meeting Facilitator) | Each participant indicates that he/she understands and agrees to abide by the AgGateway Anti-Trust Policy, or leaves the meeting. | All are agreed. |
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| 2 | Minutes Taker (Project Manager) | A minutes taker has been selected. | |
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| 3 | Meeting Agenda (Meeting facilitator) | The group understands the agenda, adjusting it as necessary. | AGENDA: - Branding Guidelines & Messaging development
DISCUSSION: - Branding guidelines presented in AgGateway board meeting and it was very well received.
- Next step possibly to converge branding guidelines developed for PAC into overall AgGateway guidelines.
- Take to David Black (CHS) - board chair
- Plans to form a branding committee/task force
- Strategy and architecture in final development by Dan Berne (Unlicensed). Once a draft is ready, Take to board to determine how it applies to AgGateway in general.
- Important not to have a group turn into the "brand police." Must have a committee but keep building brand value. Each council should be prepared to enforce brand guidelines on their own.
- How is a group focused on building brand value different from group focused on building communications plan? Measuring brand value and awareness of AgGateway. The two are very closely connected. Communications objectives ensure branding objectives. Possible
- Limit guidelines to PAC for now and continue visibility with board.
- Enabled by logo can only be used by AgGateway member companies. Brand Value will be built in allowing non-member companies to be able to state that they are using AgGateway standards. We call the logo an ingredient brand, but it is not being used as one.
- Explore cobranding opportunities. Currently we are leaving brand equity on the table.
- Call to action for PAC: If thinking of a logo or branding approach, bring it back to communications team to determine the way forward.
- Susan Ruland (Unlicensed)action item to take draft of branding guidelines from Dan up to the chain with David and Wendy. Determine who are parties for reviewing and vetting the guidelines. Discuss "Enabled By" logo for possibly opening to non-members
- It would be best if we do not develop any other logos - keep it AgGateway in general.
- Core Documents open questions - Susan Ruland (Unlicensed) to dig them up and send to the group again.
- Press Release may need to wait for Core Documents to pass through standards & guidelines committee for approval before announcing.
- Need to check with Jim Wilson - are core documents for internal announcement to AgGateway only or is there a public facing component? May not need press release and only article.
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| 4 | Meeting Minutes (Meeting facilitator) | Unapproved minutes of previous meetings are approved.
| Meeting Minutes approved at end of each meeting. |
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| 5 | New Tasks (Minutes Taker) | The group has reviewed what tasks were assigned during the meeting. | |
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| 6 | Next Meeting (Meeting facilitator) | The group agrees to the next meeting date and time and possibly a recurring meeting schedule. | Recurring meeting schedule has been set. |
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| 7 | Adjournment (Meeting facilitator) | The meeting is adjourned. | Adjourned. |
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