| 0 | 3 min | Welcome & Roll Call / J. Nolfo |
| Attendees are listed above. |
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1 | 2 min | | Everybody agreeing to the Antitrust Guidelines.
AgGateway Antritrust Guidelines | All agree to the Antitrust Guidelines. |
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| 2 | 1 min | |
| J. Nolfo will take notes. |
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| 3 | 1 min | Approval of Prior Meeting Minutes / J. Nolfo | Minutes for May: 2018-05-03 Communications Committee Meeting Minutes for June: 2018-06-12 Communications Committee Meeting (Mid-Year Meeting) | Susan Ruland (Unlicensed) moves to approve minutes Evin Ellis (Unlicensed) Second Motion passes unanimously |
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| 4 |
| Review Action Items / J. Nolfo | Action Items to be reviewed: |
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| 5 |
| Committee Plan / J. Nolfo | Establish Goals for the new year - Operations
- Get a Vice-Chair
- Fill all Council/Working Group/Committee Liaisons
- Increase membership size of Communications Committee
- Job Description and Expectations for positions within the Committee (Member, Article Writer, Social Media)
- Social Media
- Increase interaction with social media platforms, especially LinkedIn Group and Twitter
- Pre-load and semi-live tweet at relevant trade shows
- Newsletter:
- Leadership Profile in each newsletter
- New Member Profile in each newsletter
- Each Council have at least two significant update article
- Each Committee have at least 1 significant update article
- Get publication of AgGateway related articles within company internal newsletters
- Publish Case Studies
| J. Nolfo reviewed goals for the year - Operations
- New Vice-Chair: Matthew Grassi of Meister Media
- Still needing Crop Nutrition Liaison
- Added new members for 2017
- Social Media
- Will be sharing social analytics at least 1 time per quarter
- Newsletter
- Will miss Leadership Profile in each newsletter, but will have many with this article
- Will miss New Member in each newsletter, but will have many with this article
- Will miss Council having 2 updates, but each will have at least 1
- Case studies have been published
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| 6 |
| Marketing Plan / Susan Ruland (Unlicensed) | - Updates regarding AgGateway Strategic Plan
- Updates regarding quarterly focus and press releases
- Updates for the next few months
| Susan discussed current projects - Currently at a staff meeting where a lot of discussion for items that will occur in 2019 to be effective in 2020
- “C-Suite Communications Kits” project
- "By Council" was not working, so looking at a "By Topic/Target Audience" approach
- Action Item: Susan to provide topics to Committee for review
- Look at graphics to help tell story
- Working with a magazine publisher to have series of articles surrounding case studies
- InfoAg
- Look at articles to share regarding PAC, tracability working group, CART, PAIL, and ADAPT
- Action Item: Get list of Topics from councils to frame kits around
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| 7 |
| Social Media Calendar / J. Nolfo | Listing of who is responsible for what week until next Communication Committee Meeting - Need to start to schedule these out
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| 8 |
| Newsletter Planning - August / Matthew Grassi | AgGateway Newsletter Articles Title/SubjectAuthor - New Member Article: Evin Ellis (Unlicensed)
- AgGateway in the News: Susan Ruland (Unlicensed)
- Leadership Profile: J. Nolfo
- AIDC Working Group: Jody Costa (Unlicensed)
- AGIIS: Chris Crutchfield / Josh Wall (Unlicensed)
- Monthly LinkedIn Group Discussion: J. Nolfo
- Spec Chem POC - J. Nolfo
| Discussed June Articles |
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| 9 |
| Newsletter Planning - September / Matthew Grassi | AgGateway Newsletter Articles Title/SubjectAuthor - New Member Article: Evin Ellis (Unlicensed)
- AgGateway in the News: Susan Ruland (Unlicensed)
- Leadership Profile: J. Nolfo
- AIDC Working Group: Jody Costa (Unlicensed)
- AGIIS: Chris Crutchfield / Josh Wall (Unlicensed)
- Council Updates: J. Nolfo
- Monthly LinkedIn Group Discussion: J. Nolfo
| Article ideas |
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10 |
| Council & Working Group Updates / J. Nolfo & Liaisons | Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance Councils: Committees and Working Groups:
Note: All liaisons to continue to talk with councils and committees about the upcoming meetings that are important to each group. | Seed- Natasha Lilly - Ag Retail- Eileen Licitra (Unlicensed) Grain & Feed-Natasha Lilly - Crop Nutrition- Specialty Chem-J. Nolfo - Had two meeting since MYM
- Regular Monthly Meeting
- Level reset, not active during 1st half of the year
- Developing Unit of Measure Task Force
- Review Targeted companies for Council growth
- Potential article regarding Flat File case study
- UOM Task Force Kick-off
Allied Providers - Eileen Licitra (Unlicensed) Crop Protection - Eileen Licitra (Unlicensed) - Precision Ag - Jessica Trites Rolle - We have a monthly council call tomorrow morning at 10 a.m. Central
- Next week is the InfoAg Conference in St. Louis, and three active PAC leaders are presenting – Jeremy Wilson on “Using Data to Fine Tune Crop Management” and Joe Tevis and Scott Nieman on “AgGateway’s Path to Traceability Linked Data in the Ag Lifecycle.” Unfortunately, I can’t attend – I’ll be speaking at our NCIS train the trainer and hosting tech folks for discussions with the Risk Management Agency (RMA).
- In short order, I’ll be kicking off a new set of every-other-week PAC Communications Working Group meetings. As we update PAC info/flyers/news, I’ll update this committee.
Conference Committee - Nikki Marshall Membership Committee - Nick Reichel (Deactivated)
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| New Business | | |
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| Social Meeting Training / J. Nolfo | - Schedule a date for training of those interested in joining the Social Media Working Group.
| - Action Item: J. Nolfo to send out email to those interested in social media working group to schedule training in July/August
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| 97 |
| Other Discussion Items / J. Nolfo | - For other committee members to address topics not covered above.
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| Meeting Wrap Up | | |
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| 98 |
| | - You can subscribe to the Communications Calendar for Monthly meeting and Social Media schedules
| - Next Committee meeting scheduled for August 2nd @ 2:00-3:00 pm ET/ 1:00-2:00 pm CT.
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| 99 |
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| - Meeting adjourned at approximately 4:33 pm ET
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