• @Natasha Lilly* (The Equity)

• @J. Nolfo* (BASF)

• @Susan Ruland (Unlicensed)* (AgGateway)

• @Eileen Licitra (Unlicensed)* (Iteris, Inc.)

• @Matt Garcia* (Syngenta)

• @Anthony James (Unlicensed)* (Syngenta)

• @Mary Enriquez (Unlicensed)* (Crop Protection Services)

• @Nick Reichel (Deactivated)  * (XS, Inc)

• @Matthew Grassi* (Meister Media)

• @Nikki Marshall* (AgGateway Member Services)

• @Jessica Trites Rolle (National Crop Insurance Services)

• @Evin Ellis (Unlicensed)* (AgData)

1. @J. Nolfo

2. @Susan Ruland (Unlicensed)

3. @Nikki Marshall

4. @Evin Ellis (Unlicensed)

4:00 - 5:00 PM ET

https://global.gotomeeting.com/join/914234637

1 (872) 240-3212

914-234-637

Welcome & Roll Call / @J. Nolfo

Attendees are listed above.

Antitrust / @J. Nolfo

Everybody agreeing to the Antitrust Guidelines.

AgGateway Antritrust Guidelines

All agree to the Antitrust Guidelines.

Minutes Taker / 

@J. Nolfo will take notes.

Approval of Prior Meeting Minutes / @J. Nolfo

Minutes for May: 2018-05-03 Communications Committee Meeting

Minutes for June: 2018-06-12 Communications Committee Meeting (Mid-Year Meeting)

@Susan Ruland (Unlicensed) moves to approve minutes

@Evin Ellis (Unlicensed) Second

Motion passes unanimously

Review Action Items /  @J. Nolfo

Action Items to be reviewed:

Committee Plan / @J. Nolfo

Establish Goals for the new year

• Operations

  • Get a Vice-Chair

  • Fill all Council/Working Group/Committee Liaisons

  • Increase membership size of Communications Committee

  • Job Description and Expectations for positions within the Committee (Member, Article Writer, Social Media)

• Social Media

  • Increase interaction with social media platforms, especially LinkedIn Group and Twitter

  • Pre-load and semi-live tweet at relevant trade shows

• Newsletter: 

  • Leadership Profile in each newsletter

  • New Member Profile in each newsletter

  • Each Council have at least two significant update article

  • Each Committee have at least 1 significant update article

  • Get publication of AgGateway related articles within company internal newsletters

  • Publish Case Studies

@J. Nolfo reviewed goals for the year

• Operations

  • New Vice-Chair: Matthew Grassi of Meister Media

  • Still needing Crop Nutrition Liaison

  • Added new members for 2017

• Social Media

  • Will be sharing social analytics at least 1 time per quarter

• Newsletter

  • Will miss Leadership Profile in each newsletter, but will have many with this article

  • Will miss New Member in each newsletter, but will have many with this article

  • Will miss Council having 2 updates, but each will have at least 1

  • Case studies have been published

Marketing Plan / @Susan Ruland (Unlicensed)

• Updates regarding AgGateway Strategic Plan

• Updates regarding quarterly focus and press releases 

• Updates for the next few months

Susan discussed current projects

• Currently at a staff meeting where a lot of discussion for items that will occur in 2019 to be effective in 2020 

• “C-Suite Communications Kits” project

  • "By Council" was not working, so looking at a "By Topic/Target Audience" approach

  • Action Item: Susan to provide topics to Committee for review

  • Look at graphics to help tell story

• Working with a magazine publisher to have series of articles surrounding case studies

• InfoAg

  • Look at articles to share regarding PAC, tracability working group, CART, PAIL, and ADAPT

  • Action Item: Get list of Topics from councils to frame kits around

Social Media Calendar / J. Nolfo

Listing of who is responsible for what week until next Communication Committee Meeting

• Need to start to schedule these out

Newsletter Planning - August /  @Matthew Grassi

AgGateway Newsletter Articles

Due Jul 16, 2018

Title/SubjectAuthor

1. New Member Article: @Evin Ellis (Unlicensed)

2. AgGateway in the News: @Susan Ruland (Unlicensed)

3. Leadership Profile: @J. Nolfo

4. AIDC Working Group: @Jody Costa (Unlicensed)

5. AGIIS: @Chris Crutchfield / @Josh Wall (Unlicensed)

6. Monthly LinkedIn Group Discussion: @J. Nolfo

7. Spec Chem POC - @J. Nolfo

Discussed June Articles

Newsletter Planning - September / @Matthew Grassi

AgGateway Newsletter Articles

Due Aug 15, 2018

Title/SubjectAuthor

1. New Member Article: @Evin Ellis (Unlicensed)

2. AgGateway in the News: @Susan Ruland (Unlicensed)

3. Leadership Profile: @J. Nolfo

4. AIDC Working Group: @Jody Costa (Unlicensed)

5. AGIIS: @Chris Crutchfield / @Josh Wall (Unlicensed)

6. Council Updates: @J. Nolfo

7. Monthly LinkedIn Group Discussion: @J. Nolfo

Article ideas

• Items from MYM:

  • Mixed Ticket Working Group - @Jim Wilson????

• Add: Year End Conference - @Susan Ruland (Unlicensed)

Council & Working Group Updates / @J. Nolfo & Liaisons

Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance

Councils:

•  

  • Seed Council: @Natasha Lilly

  • Ag Retail Council: @Natasha Lilly

  • Crop Nutrition Council: OPEN

  • Specialty Chemical Council: @J. Nolfo

  • Crop Protection Council: @Eileen Licitra (Unlicensed)

  • Precision Ag Council: 

    • SPADE Task Force

    • SPADE Communications Task Force

  • Allied Providers Council: @Eileen Licitra (Unlicensed)

  • Grain & Feed Council: @Natasha Lilly

Committees and Working Groups: 

•  

  • Conference Committee: @Nikki Marshall

  • Membership Committee: @Nick Reichel (Deactivated)

Note: All liaisons to continue to talk with councils and committees about the upcoming meetings that are important to each group.

Seed- @Natasha Lilly - 

Ag Retail- @Eileen Licitra (Unlicensed) 

Grain & Feed-@Natasha Lilly - 

Crop Nutrition-

Specialty Chem-@J. Nolfo

• Had two meeting since MYM

  • Regular Monthly Meeting

    • Level reset, not active during 1st half of the year

    • Developing Unit of Measure Task Force

    • Review Targeted companies for Council growth

    • Potential article regarding Flat File case study

  • UOM Task Force Kick-off

Allied Providers - @Eileen Licitra (Unlicensed)

Crop Protection - @Eileen Licitra (Unlicensed) - 

Precision Ag - @Jessica Trites Rolle

• We have a monthly council call tomorrow morning at 10 a.m. Central

• Next week is the InfoAg Conference in St. Louis, and three active PAC leaders are presenting – Jeremy Wilson on “Using Data to Fine Tune Crop Management” and Joe Tevis and Scott Nieman on “AgGateway’s Path to Traceability Linked Data in the Ag Lifecycle.” Unfortunately, I can’t attend – I’ll be speaking at our NCIS train the trainer and hosting tech folks for discussions with the Risk Management Agency (RMA).

• In short order, I’ll be kicking off a new set of every-other-week PAC Communications Working Group meetings. As we update PAC info/flyers/news, I’ll update this committee.

Conference Committee - @Nikki Marshall

• No Updates

Membership Committee - @Nick Reichel (Deactivated)

Social Meeting Training / @J. Nolfo

• Schedule a date for training of those interested in joining the Social Media Working Group.

• Action Item: @J. Nolfo to send out email to those interested in social media working group to schedule training in July/August

Other Discussion Items / @J. Nolfo

• For other committee members to address topics not covered above.

Next Meeting / @J. Nolfo

• You can subscribe to the Communications Calendar for Monthly meeting and Social Media schedules

  • https://confluence.atlassian.com/teamcal/subscribe-to-team-calendars-from-microsoft-outlook-251005307.html

• Next Committee meeting scheduled for August 2nd @ 2:00-3:00 pm ET/ 1:00-2:00 pm CT.

Adjournment / @J. Nolfo

• Meeting adjourned at approximately 4:33 pm ET

Jun 12, 2018  

Jul 11, 2018  

J may just reach out to Matt and Nick on a call.

Jun 12, 2018  

Jul 6, 2018