• @Natasha Lilly* (The Equity)

• @J. Nolfo* (BASF)

• @Susan Ruland (Unlicensed)* (AgGateway)
  
  

• @Eileen Licitra (Unlicensed)* (Iteris, Inc.)
  
  

• @Matt Garcia* (Syngenta)

• @Anthony James (Unlicensed)* (Syngenta)

• @Mary Enriquez (Unlicensed)* (Crop Protection Services)

• @Nick Reichel (Deactivated)  * (XS, Inc)

• @Matthew Grassi* (Meister Media)

• @Nikki Marshall* (AgGateway Member Services)

• @Evin Ellis (Unlicensed)* (AgData)

1. @J. Nolfo* (BASF)

2. @Susan Ruland (Unlicensed)* (AgGateway)
   
   

3. @Eileen Licitra (Unlicensed)* (Iteris, Inc.)

4. @Nick Reichel (Deactivated) (XS, Inc)

5. @Nikki Marshall (AgGateway Member Services)

6. @Evin Ellis (Unlicensed) (AgData)

7. @Jessica Trites Rolle

1. Thomas Kirste (Bosch)

3:30 - 5:20 PM CT

In Person

In Person

In Person

Welcome & Roll Call / @J. Nolfo

Attendees are listed above.

Antitrust / @J. Nolfo

Everybody agreeing to the Antitrust Guidelines.

AgGateway Antritrust Guidelines

All agree to the Antitrust Guidelines.

Minutes Taker / 

@J. Nolfo will take notes.

Approval of Prior Meeting Minutes / @J. Nolfo

Tabled to July Meeting

Review Action Items /  @J. Nolfo

Action Items to be reviewed:

Committee Plan / @J. Nolfo

Establish Goals for the new year

• Operations

  • Get a Vice-Chair

  • Fill all Council/Working Group/Committee Liaisons

  • Increase membership size of Communications Committee

  • Job Description and Expectations for positions within the Committee (Member, Article Writer, Social Media)

• Social Media

  • Increase interaction with social media platforms, especially LinkedIn Group and Twitter

  • Pre-load and semi-live tweet at relevant trade shows

• Newsletter: 

  • Leadership Profile in each newsletter

  • New Member Profile in each newsletter

  • Each Council have at least two significant update article

  • Each Committee have at least 1 significant update article

  • Get publication of AgGateway related articles within company internal newsletters

  • Publish Case Studies

• New Vice-Chair: Matthew Grassi of Meister Media

Marketing Plan / @Susan Ruland (Unlicensed)

• Updates regarding AgGateway Strategic Plan

• Updates regarding quarterly focus and press releases 

• Updates for the next few months

• Trade shows

• “C-Suite Communications Kits” project

Susan discussed planning for 2019

• “C-Suite Communications Kits” project

  • Case Study/flier/????

  • "By Council" was not working, so looking at a "By Topic/Target Audience" approach

  • Action Item: Get list of Topics from councils to frame kits around

  • Look at graphics to help tell story

• Trade Shows

  • Need to better understand how we can help lead the conversation prior to trade shows

Social Media Calendar / J. Nolfo

Listing of who is responsible for what week until next Communication Committee Meeting

• Need to start to schedule these out

J. showed data from Hootsuite for Twitter since June 2017.

• Currently have 1,202 Followers.  

• Most popular post click included Membership Committee LinkedIn Group post

• Newsletter articles were also popular

•  79% of clicks were from the US.

• 658 clicks into the twitter post were direct links.  Only 7 were from Google

Newsletter Planning - July /  @Matthew Grassi

AgGateway Newsletter Articles

Due Jun 21, 2018

Title/SubjectAuthor

1. New Member Article: @Evin Ellis (Unlicensed)

2. AgGateway in the News: @Susan Ruland (Unlicensed)

3. Leadership Profile: @J. Nolfo

4. AIDC Working Group: @Jody Costa (Unlicensed)

5. AGIIS: @Chris Crutchfield / @Josh Wall (Unlicensed)

6. Monthly LinkedIn Group Discussion: @J. Nolfo

7. Leadership Remarks from MYM - @Susan Ruland (Unlicensed)

8. Quick Connect Session - @Natasha Lilly

9. Mid Year Meeting Wrap Up - 

Discussed articles for July newsletter.

Action Item: @J. Nolfo to email @Matthew Grassi to send out reminder

Action Item: @J. Nolfo to email @Jody Costa (Unlicensed) on AIDC future articles

New Article Ideas:

• Additional article ideas

  • Mix Ticket report

  • ADAPT Video

  • J Nolfo to write about Case Study on Spec Chem - write about the big wins. (likely August)

Newsletter Planning - August / @Matthew Grassi

AgGateway Newsletter Articles

Due Jul 16, 2018

Title/SubjectAuthor

1. New Member Article: @Evin Ellis (Unlicensed)

2. AgGateway in the News: @Susan Ruland (Unlicensed)

3. Leadership Profile: @J. Nolfo

4. AIDC Working Group: @Jody Costa (Unlicensed)

5. AGIIS: @Chris Crutchfield / @Josh Wall (Unlicensed)

6. Council Updates: @J. Nolfo

7. Monthly LinkedIn Group Discussion: @J. Nolfo

Discussed articles for August newsletter.

Council & Working Group Updates / @J. Nolfo & Liaisons

Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance

Councils:

•  

  • Seed Council: @Natasha Lilly

  • Ag Retail Council: @Natasha Lilly

  • Crop Nutrition Council: OPEN

  • Specialty Chemical Council: @J. Nolfo

  • Crop Protection Council: @Eileen Licitra (Unlicensed)

  • Precision Ag Council: 

    • SPADE Task Force

    • SPADE Communications Task Force

  • Allied Providers Council: @Eileen Licitra (Unlicensed)

  • Grain & Feed Council: @Natasha Lilly

Committees and Working Groups: 

•  

  • Conference Committee: OPEN

  • Membership Committee: @Nick Reichel (Deactivated)

Note: All liaisons to continue to talk with councils and committees about the upcoming meetings that are important to each group.

Seed- @Natasha Lilly - 

Ag Retail- @Eileen Licitra (Unlicensed) 

• Discussed future of AGIIS

• Looked at development of 6 more case studies by end of 2018

Grain & Feed-@Natasha Lilly - 

Crop Nutrition-

Specialty Chem-@J. Nolfo -

Allied Providers - @Eileen Licitra (Unlicensed)

• Josh struggled on getting survey completed

• Worked on "elevator speech" for AgGateway

Crop Protection - @Eileen Licitra (Unlicensed) - 

Precision Ag - 

Conference Committee - @Susan Ruland (Unlicensed)

• Will be wrapping up MYM discussion and look at 2019 MYM

• 2019 Annual meeting planning starts now.  

  • Austin, TX 

Membership Committee - @Nick Reichel (Deactivated)

• Discussed Journey Mapping exercise for new members.

• Complete Map was not complete, but spine was.  Will complete in a future call

Social Meeting Training / @J. Nolfo

• Schedule a date for training of those interested in joining the Social Media Working Group.

• Tabled to be discussed at next meeting

Other Discussion Items / @J. Nolfo

• For other committee members to address topics not covered above.

Next Meeting / @J. Nolfo

• You can subscribe to the Communications Calendar for Monthly meeting and Social Media schedules

  • https://confluence.atlassian.com/teamcal/subscribe-to-team-calendars-from-microsoft-outlook-251005307.html

• Next Committee meeting scheduled for July 5th @ 2:00-3:00 pm ET/ 1:00-2:00 pm CT.

• Action Item: @J. Nolfo to look to schedule for week of July 9.

Adjournment / @J. Nolfo

• Meeting adjourned at approximately 5:15 pm CT

Jun 12, 2018  

Jul 11, 2018  

J may just reach out to Matt and Nick on a call.

Jun 12, 2018  

Jul 6, 2018 

Jun 12, 2018 

Jun 29, 2018 

Completed on 6/29.