• @Natasha Lilly* (The Equity)

• @J. Nolfo* (BASF)

• @Susan Ruland (Unlicensed)* (AgGateway)

• @Eileen Licitra (Unlicensed)* (Iteris, Inc.)

• @Matt Garcia* (Syngenta)

• @Anthony James (Unlicensed)* (Syngenta)

• @Mary Enriquez (Unlicensed)* (Nutrien)

• @Nick Reichel (Deactivated)  * (XS, Inc)

• @Matthew Grassi* (Meister Media)

• @Nikki Marshall* (AgGateway Member Services)

• @Jessica Trites Rolle (National Crop Insurance Services)

• @Evin Ellis (Unlicensed)* (AgData)

• @J. Nolfo

• @Evin Ellis (Unlicensed)

• @Mary Enriquez (Unlicensed)

• @Nikki Marshall

• @Susan Ruland (Unlicensed)

• @Jessica Trites Rolle

2:00 - 3:00 PM ET

https://global.gotomeeting.com/join/914234637

1 (872) 240-3212

914-234-637

Welcome & Roll Call / @J. Nolfo

Attendees are listed above.

Antitrust / @J. Nolfo

Everybody agreeing to the Antitrust Guidelines.

AgGateway Antritrust Guidelines

All agree to the Antitrust Guidelines.

Minutes Taker / 

@Matthew Grassi will take notes.

Approval of Prior Meeting Minutes / @J. Nolfo

Minutes for July: 2018-08-02 Communications Committee Meeting

@Evin Ellis (Unlicensed) moves to approve minutes

@Jessica Trites Rolle seconds

Motion passes unanimously

Review Action Items /  @J. Nolfo

Action Items to be reviewed:

• J. Nolfo to revisit the idea of training on Social Media

  • Training complete.  

  • Schedule developed completed and posted on Committee Wiki home page

  • Quick Tip sheet to be developed and sent prior to 9/24/18

  • @Jessica Trites Rolleoffered to be included on the Working Group. 

• J. Nolfo to follow up with Jody Costa on AIDC articles

  • Emailed @Jody Costa (Unlicensed) on 8/4

  • Jody offered up Barcoding articles, recommended reaching out to @RANDALL FRY (Unlicensed).

Committee Plan / @J. Nolfo

Establish Goals for the new year

• Operations

  • Get a Vice-Chair

  • Fill all Council/Working Group/Committee Liaisons

  • Increase membership size of Communications Committee

  • Job Description and Expectations for positions within the Committee (Member, Article Writer, Social Media)

• Social Media

  • Increase interaction with social media platforms, especially LinkedIn Group and Twitter

  • Pre-load and semi-live tweet at relevant trade shows

• Newsletter: 

  • Leadership Profile in each newsletter

  • New Member Profile in each newsletter

  • Each Council have at least two significant update article

  • Each Committee have at least 1 significant update article

  • Get publication of AgGateway related articles within company internal newsletters

  • Publish Case Studies

@J. Nolfo reviewed goals for the year

• Operations

  • New Vice-Chair: Matthew Grassi of Meister Media

  • Still needing Crop Nutrition Liaison

  • Added new members for 2017

• Social Media

  • Will be sharing social analytics at least 1 time per quarter

• Newsletter

  • Will miss Leadership Profile in each newsletter, but will have many with this article

  • Will miss New Member in each newsletter, but will have many with this article

  • Will miss Council having 2 updates, but each will have at least 1

  • Case studies have been published

Marketing Plan / @Susan Ruland (Unlicensed)

• Updates regarding AgGateway Strategic Plan

• Updates regarding quarterly focus and press releases 

• Updates for the next few months

• Newsletter delayed for September due to Meri being on vacation.  Should go out next few days.

• 2nd article in AgPro series published

• Staff working on 2019 planning

• Precision Ag updates from @Jessica Trites Rolle

  • Fliers we have are current

  • Working on case studies and some additional new fliers.

  • PAIL has an ISO submission.  Potential future press release.

  • Working on implementation guide for PICS

• AgVance conference next week.  @Natasha Lillybeen working hard to make sure AgGateway has a booth presence.

Social Media Calendar / J. Nolfo

Listing of who is responsible for what week until next Communication Committee Meeting

• Week starting 9/3: @J. Nolfo

• Week starting 9/10: @Susan Ruland (Unlicensed) 

• Week starting 9/17: @Anthony James (Unlicensed)

• Week starting 9/24: @Nikki Marshall

• Week starting 10/1: @Matt Garcia

• Week starting 10/8: @Nick Reichel (Deactivated)

• New Schedule starting this week

  • @J. Nolfo to send out reminders

• Add "looking for Annual Conference Sponsorship" post

• Next month will have some high level analytics being presented.

Newsletter Planning - October /  @Matthew Grassi

AgGateway Newsletter Articles

Due Sep 21, 2018

Title/SubjectAuthor

1. New Member Article: @Evin Ellis (Unlicensed)

2. AgGateway in the News: @Susan Ruland (Unlicensed)

3. Leadership Profile: @J. Nolfo

4. AIDC Working Group: @Jody Costa (Unlicensed)

5. AGIIS: @Chris Crutchfield / @Josh Wall (Unlicensed)

6. Council Updates: @J. Nolfo

7. Monthly LinkedIn Group Discussion: @J. Nolfo

8. Year End Conference - @Susan Ruland (Unlicensed)

Current Articles

• No feedback from new members

• @J. Nolfo to reach out to Council Chairs on Council Updates

• @J. Nolfo to reach out to Membership for LinkedIn Group article

• @J. Nolfo to get feedback from Leadership articles.

New future possibilities

• Spec Chem: @J. Nolfo to follow up

• Traceability Working Group updates

Newsletter Planning - November /  @Matthew Grassi

AgGateway Newsletter Articles

Due Oct 19, 2018

Title/SubjectAuthor

1. New Member Article: @Evin Ellis (Unlicensed)

2. AgGateway in the News: @Susan Ruland (Unlicensed)

3. Leadership Profile: @J. Nolfo

4. AIDC Working Group: @Jody Costa (Unlicensed)

5. AGIIS: @Chris Crutchfield / @Josh Wall (Unlicensed)

6. Council Updates: @J. Nolfo

7. Monthly LinkedIn Group Discussion: @J. Nolfo

8. Year End Conference - @Susan Ruland (Unlicensed)

Council & Working Group Updates / @J. Nolfo & Liaisons

Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance

Councils:

•  

  • Seed Council: @Natasha Lilly

  • Ag Retail Council: @Natasha Lilly

  • Crop Nutrition Council: OPEN

  • Specialty Chemical Council: @J. Nolfo

  • Crop Protection Council: @Eileen Licitra (Unlicensed)

  • Precision Ag Council: 

    • SPADE Task Force

    • SPADE Communications Task Force

  • Allied Providers Council: @Eileen Licitra (Unlicensed)

  • Grain & Feed Council: @Natasha Lilly

Committees and Working Groups: 

•  

  • Conference Committee: @Nikki Marshall

  • Membership Committee: @Nick Reichel (Deactivated)

Note: All liaisons to continue to talk with councils and committees about the upcoming meetings that are important to each group.

Seed - @Natasha Lilly

Ag Retail - @Natasha Lilly

• Updates provided by @Susan Ruland (Unlicensed)

  • Good info received from Quick Connect survey

  • @Natasha Lilly been working on available messages which are now posted to the external website and the Wiki.

Grain & Feed - @Natasha Lilly

Crop Nutrition - TBD

Specialty Chem - @J. Nolfo

• Top priorities continue to be seeking membership and closing loop on task force.

Allied Providers - @Eileen Licitra (Unlicensed)

• Dire need for Vice Chair nominations.  Regular meeting next week.

Crop Protection - @Eileen Licitra (Unlicensed)

• No update. Unable to attend.

Precision Ag - @Jessica Trites Rolle

• Beyond mentioned in Marketing Plan update, some potential cross Council work with @Clay Mayer (Unlicensed).  Regular meeting next week.

Conference Committee - @Nikki Marshall

• Registration open by end of the week.

• Some interest in Gateway to Ag Careers

• Decision made for 2019 Annual Meeting.

• Still looking for sponsorships for 2018 Annual Meeting.

Membership Committee - @Nick Reichel (Deactivated)

Other Discussion Items / @J. Nolfo

• For other committee members to address topics not covered above.

• @Susan Ruland (Unlicensed) mentioned that Google Analytics now on the website. 

Next Meeting / @J. Nolfo

• You can subscribe to the Communications Calendar for Monthly meeting and Social Media schedules

  • https://confluence.atlassian.com/teamcal/subscribe-to-team-calendars-from-microsoft-outlook-251005307.html

• Next Committee meeting scheduled for October 4th @ 2:00-3:00 pm ET/ 1:00-2:00 pm CT.

Adjournment / @J. Nolfo

• Meeting adjourned at approximately 2:47 pm ET

Sep 6, 2018 

Oct 4, 2018 

Sep 6, 2018 

Oct 4, 2018