2018-08-02 Communications Committee Meeting

2018-08-02 Communications Committee Meeting

 

Participants

 

All Members List
(present or not present)

Members Present

Non-Members Present

All Members List
(present or not present)

Members Present

Non-Members Present

  • @Natasha Lilly* (The Equity)

  • @J. Nolfo* (BASF)

  • @Susan Ruland (Unlicensed)* (AgGateway)

  • @Eileen Licitra (Unlicensed)* (Iteris, Inc.)

  • @Matt Garcia* (Syngenta)

  • @Anthony James (Unlicensed)* (Syngenta)

  • @Mary Enriquez (Unlicensed)* (Crop Protection Services)

  • @Nick Reichel (Deactivated)  * (XS, Inc)

  • @Matthew Grassi* (Meister Media)

  • @Nikki Marshall* (AgGateway Member Services)

  • @Jessica Trites Rolle (National Crop Insurance Services)

  • @Evin Ellis (Unlicensed)* (AgData)

  1. @J. Nolfo

  2. @Matthew Grassi

  3. @Nikki Marshall

  4. @Susan Ruland (Unlicensed)

 

(*Voting companies/** alternates)

 

 

Time

2:00 - 3:00 PM ET

Web (Screen Sharing)

https://global.gotomeeting.com/join/914234637

Audio (VOIP/Phone)

1 (872) 240-3212

Access Code

914-234-637

 

Contact:

 

 

#

Time

Topic / Leader

Desired Outcome


Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

#

Time

Topic / Leader

Desired Outcome


Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

0

3 min

Welcome & Roll Call / @J. Nolfo

 

Attendees are listed above.

1

2 min

Antitrust / @J. Nolfo

Everybody agreeing to the Antitrust Guidelines.


AgGateway Antritrust Guidelines

All agree to the Antitrust Guidelines.

2

1 min

Minutes Taker / 

 

@Matthew Grassi will take notes.

3

1 min

Approval of Prior Meeting Minutes / @J. Nolfo

Minutes for July: 2018-07-11 Communications Committee Meeting

xxx moves to approve minutes

xxx seconds

Motion passes unanimously

4

 

Review Action Items  @J. Nolfo

Action Items to be reviewed:

 

5

 

Committee Plan / @J. Nolfo

Establish Goals for the new year

  • Operations

    • Get a Vice-Chair

    • Fill all Council/Working Group/Committee Liaisons

    • Increase membership size of Communications Committee

    • Job Description and Expectations for positions within the Committee (Member, Article Writer, Social Media)

  • Social Media

    • Increase interaction with social media platforms, especially LinkedIn Group and Twitter

    • Pre-load and semi-live tweet at relevant trade shows

  • Newsletter: 

    • Leadership Profile in each newsletter

    • New Member Profile in each newsletter

    • Each Council have at least two significant update article

    • Each Committee have at least 1 significant update article

    • Get publication of AgGateway related articles within company internal newsletters

    • Publish Case Studies

@J. Nolfo reviewed goals for the year

  • Operations

    • New Vice-Chair: Matthew Grassi of Meister Media

    • Still needing Crop Nutrition Liaison

    • Added new members for 2017

  • Social Media

    • Will be sharing social analytics at least 1 time per quarter

  • Newsletter

    • Will miss Leadership Profile in each newsletter, but will have many with this article

    • Will miss New Member in each newsletter, but will have many with this article

    • Will miss Council having 2 updates, but each will have at least 1

    • Case studies have been published

6

 

Marketing Plan / @Susan Ruland (Unlicensed)

  • Updates regarding AgGateway Strategic Plan

  • Updates regarding quarterly focus and press releases 

  • Updates for the next few months

  • ARA next big conference

7

 

Social Media Calendar / J. Nolfo

Listing of who is responsible for what week until next Communication Committee Meeting

  • Need to start to schedule these out

 

 

 

 

 

 

 

8

 

Newsletter Planning - September / @Matthew Grassi

AgGateway Newsletter Articles

Due Aug 15, 2018

 

Title/SubjectAuthor

  1. New Member Article: @Evin Ellis (Unlicensed)

  2. AgGateway in the News: @Susan Ruland (Unlicensed)

  3. Leadership Profile: @J. Nolfo

  4. AIDC Working Group: @Jody Costa (Unlicensed)

  5. AGIIS: @Chris Crutchfield@Josh Wall (Unlicensed)

  6. Council Updates: @J. Nolfo

  7. Monthly LinkedIn Group Discussion: @J. Nolfo

  8. Mixed Ticket Working Group - @Jim Wilson

  9. Add: Year End Conference - @Susan Ruland (Unlicensed)

 

 

 

Newsletter Planning - September /  @Matthew Grassi

AgGateway Newsletter Articles

Due Jul 16, 2018

 

Title/SubjectAuthor

  1. New Member Article: @Evin Ellis (Unlicensed)

  2. AgGateway in the News: @Susan Ruland (Unlicensed)

  3. Leadership Profile: @J. Nolfo

  4. AIDC Working Group: @Jody Costa (Unlicensed)

  5. AGIIS: @Chris Crutchfield@Josh Wall (Unlicensed)

  6. Monthly LinkedIn Group Discussion: @J. Nolfo

  7. Year End Conference - @Susan Ruland (Unlicensed)

 

10

 

Council & Working Group Updates / @J. Nolfo & Liaisons

Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance

Councils:

  •  

    • Seed Council: @Natasha Lilly

    • Ag Retail Council: @Natasha Lilly

    • Crop Nutrition Council: OPEN

    • Specialty Chemical Council: @J. Nolfo

    • Crop Protection Council: @Eileen Licitra (Unlicensed)

    • Precision Ag Council: 

      • SPADE Task Force

      • SPADE Communications Task Force

    • Allied Providers Council: @Eileen Licitra (Unlicensed)

    • Grain & Feed Council: @Natasha Lilly

Committees and Working Groups

  •  

    • Conference Committee: @Nikki Marshall

    • Membership Committee: @Nick Reichel (Deactivated)

 

Note: All liaisons to continue to talk with councils and committees about the upcoming meetings that are important to each group.

Seed- @Natasha Lilly

Ag Retail- @Eileen Licitra (Unlicensed) 

Grain & Feed-@Natasha Lilly

Crop Nutrition-

Specialty Chem-@J. Nolfo

Allied Providers - @Eileen Licitra (Unlicensed)

Crop Protection@Eileen Licitra (Unlicensed)

Precision Ag@Jessica Trites Rolle

Conference Committee@Nikki Marshall

Membership Committee@Nick Reichel (Deactivated)

 

 

 New Business

 

 

11

 

Social Meeting Training / @J. Nolfo

  • Schedule a date for training of those interested in joining the Social Media Working Group.

  • Action Item: @J. Nolfo to send out email to those interested in social media working group to schedule training in July/August

12

 

YEar End Meeting / @J. Nolfo

Request from @Marilyn Hunter (Unlicensed) for Year End Meeting

  • Committee Specific

    • Update on the 2018 accomplishments

    • Discussing the goals & objectives for 2019

  • Any open session ideas

Vice Chair Position needs to be filled.

  • Comments to be provided back by 8/15/18 to @Marilyn Hunter (Unlicensed)

97

 

Other Discussion Items / @J. Nolfo

  • For other committee members to address topics not covered above.

 

 

 

 Meeting Wrap Up

 

 

98

 

Next Meeting / @J. Nolfo

  • Next Committee meeting scheduled for September 6th @ 2:00-3:00 pm ET/ 1:00-2:00 pm CT.

99

 

Adjournment / @J. Nolfo

 

  • Meeting adjourned at approximately 2:46 pm ET

 

  • Active Action Items As of Jul 11, 2018 

Date Assigned

Action Item

Due Date

Comments/Status

Date Assigned

Action Item

Due Date

Comments/Status

Jun 12, 2018  

@J. Nolfo to revisit the idea of training on Social Media.

Jul 11, 2018  

J may just reach out to Matt and Nick on a call.

Jun 12, 2018  

@J. Nolfo to follow up with @Jody Costa (Unlicensed) on AIDC articles

Jul 6, 2018