2019-11-06 Communications Committee Meeting
- Susan Ruland (Unlicensed)
- Nikki Marshall
Participants
All Members List (present or not present) | Members Present | Non-Members Present |
|---|---|---|
| Sydney Groom (GTAC) 2 men from Japan |
(*Voting companies/** alternates)
| Time | 1:45 - 2:45 pm CT (New Orleans) |
|---|---|
| Web (Screen Sharing) | |
| Audio (VOIP/Phone) | |
| Access Code |
Contact:
- Acting Committee Chair: Susan Ruland, susan.ruland@aggateway.org
# | Time | Topic / Leader | Desired Outcome Pre-Meeting Notes and Links to Supporting Resources | Meeting Minutes |
|---|---|---|---|---|
| 0 | Welcome & Roll Call / Susan Ruland | Attendees are listed above. Susan Ruland (Unlicensed) is the acting chair. If you are interested in becoming the chair or co-chair, please speak up or feel free to contact Susan anytime. | ||
1 | Antitrust | Everybody agrees to the Antitrust Guidelines. | Agreement took place when registering. | |
| 2 | Minutes Taker / | Nikki is taking notes. | ||
| 3 | Approval of Prior Meeting Minutes / Susan Ruland (Unlicensed) | Minutes from September: 2019-09-05 Communications Committee Meeting | Nikki made the motion to approve the Sept minutes, Susan seconded. | |
| 3a | Welcome discussion | Introduce any new attendees All attendees - share most important thing you've learned so far at conference. | Sydney shared that she found out farmers are ready for the change to digital agriculture. Nick shared that asking specific questions to members rather than open-ended might get better results. Susan learned a little bit more about how technical things work; in quick-connect planning session, they are trying to figure out who they should get in the door and who should connect. That is a struggle for them since the meeting is in June - if you want to get implementation, who do you need to get into the room? | |
| 4 | Review Action Items / Susan Ruland (Unlicensed) | Action Items to be reviewed:
| Review Action Items: Reviewed. Photographer: suggested having wording in the case studies able to be searched by google so it comes up higher in searches. Susan replied that we have a very specific business audience. Nikki said having that searchable/translatable by Google could help the global translation trouble. Photographer suggested doing a blog page with a link to a .pdf. Nikki suggested putting the magazine article link on the website with the case studies. Short list of Case Studies Susan is currently trying to get underway:
| |
| 5 | AgGateway 2020/ Susan Ruland (Unlicensed) | Organizationally, everything moving forward
Impact on Communications Committee:
Immediate Needs/Focus:
| Consolidation has been approved by the Board. Councils are dissolved as of their last meetings at the conference. PMC, DRC being set up, hopefully hiring people in the next month. Susan has to start thinking about global communications and branding guidelines. Immediate focus is the website. Translation for websites: EU and LATAM are not as active as NA right now. Per Susan, what they decided was that as a staff we cannot afford to go there yet. They are thinking: "We like the current look and feel of site; may not need/want radical change, make home page look different enough that there is something new and exciting, immediately show we're global, give immediate access to various regions, give immediate access to the most exciting things going on at AgGateway. "Specifically interested in (list different regions)". Susan showed us her possible layout of the new website. | |
| 6 | Marketing Plan / Susan Ruland (Unlicensed) |
| Action: Susan Ruland (Unlicensed) to add global updates to the Communications Committee meetings. Action: Susan Ruland (Unlicensed) to add Precision Ag Communications Sub-Committee report as regular agenda item. | |
| 7 | Social Media Calendar | Listing of who is responsible for what week until next Communication Committee Meeting Review the social media calendar. Seek volunteer to load the 2020 schedule. | Went over Hootsuite and SMTF calendar. Sydney suggested getting on Instagram along with our other social media platforms. See if Hootsuite supports Instagram. Create 2020 Social Media calendar; verify all five currently doing social media are still willing, and see if there are new people who want to be put into the rotation. Sydney suggested using hashtags all the time, and setting up a YouTube channel. | |
| 9 | Newsletter Planning - December Issue | Newsletter Articles - November Issue Due 20 November Title/SubjectAuthor
| No new member orientation webinar scheduled at this time. | |
| Newsletter planning - Future issues | Newsletter Articles - Jan/Feb Issue Due January 14, 2020 Title/SubjectAuthor
| |||
10 | Council & Working Group Updates / Liaisons | Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance Councils:
Committees and Working Groups:
| Nick suggested putting a note in the newsletter once we have the Member Advisory Panel as to who makes up that panel. | |
| New Business | ||||
| 97 | Other Discussion Items / Susan Ruland (Unlicensed) |
| No new business. | |
| Meeting Wrap Up | ||||
| 98 | Next Meeting |
| ||
| 99 | Adjournment / Susan Ruland (Unlicensed) | Meeting adjourned 2:48pm. |
Active Action Items
| Date Assigned | Action Item | Due Date | Comments/Status |
|---|---|---|---|
| 11/6/2019 | Check to see if current Social Media Task Force people are willing to continue, see if new people want to help. | Susan Ruland (Unlicensed) | |
| 11/6/2019 | Take Monsanto off website | Susan Ruland (Unlicensed) | |