2016-04-07 Communications Committee Minutes

Participants

All Members List
(present or not present)
Members Present
Non-Members Present
  1. Natasha Lilly* (The Equity - Chair)

  2. J. Nolfo* (BASF - Vice Chair)

  3. Kristin Nottingham* (SSI)
  4. David Craft* (SSI)
  5. Melinda Sposari* (Fertilizer Institute)
  6. Andriana Majarian* (Agrian) 

  7. Brandon Olstad (Unlicensed)* (Claas)
  8. Susan Ruland (Unlicensed)* (AgGateway)
  9. Victoria Peoples* (Bayer)

  10. Jody Costa (Unlicensed)* (Barcoding, Inc.)

  11. Shane Snyder* (Barcoding, Inc.)

  12. Meri (AgGateway)

     

  1. Natasha Lilly

  2. J. Nolfo
  3. Susan Ruland
  4. Jody Costa
  5. Melinda Sposari
  1.  
  2.  

  3.  

  4.  

(*Voting companies/** alternates)

Meeting Information

Time

3:00 - 4:00 US ET

Web (Screen Sharing)

https://global.gotomeeting.com/join/775100373

Audio (VOIP/Phone)

(872) 240-3311

Access Code775-100-373

 

Contact:

Agenda/Minutes

#

Time

Topic / Leader

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

03 min
Welcome & Roll Call - Natasha Lilly
All accounted for X

1

2 min
Antitrust / Natasha Lilly

Each participant has indicated that he/she understands and agrees to abide by the AgGateway Antitrust Guidelines, or leaves the meeting.


AgGateway Antritrust Guidelines

 All willing to abide.
21 minMinutes Taker / A minutes taker has been selected.

J. Nolfo is willing to capture.

31 min
Approval of Prior Meeting Minutes / Natasha Lilly
 
J. Nolfomoves to approve, Jody Costa (Unlicensed) seconds.
4 
Review Action Items /  Natasha Lilly 
 

Reviewed actions from March meeting

  • Social Media 1 pager.
  • Liaisons for Grain and Seed.
  • 2 Social Media presentations on Wiki on Supporting Resources
  • Discussion to have a Social Media training at Year End Meeting
5 Newsletter Planning – May
AgGateway Newsletter Articles 
Due DateTuesday, April 19, 2016
  
Title/SubjectAuthor
New Member Article
AgGateway In The News 
Leadership Profile  
AIDC Working Group 
AGIIS
Mid-Year Meeting
PAIL article
Crop Nutrition Council Update
Spec Chem Council Update
  
  • Removed Global Conference. First AgGateway Global conference at the End of April. Potential June article?
  • Replaced SPADE with PAIL
  • Added Crop Nutrition and Spec Chem Council Updates
6 Newsletter Planning – June
AgGateway Newsletter Articles 
Due DateTuesday, May 17, 2016
  
Title/SubjectAuthor
Ag Connectivity Matters  
New Member Article
AgGateway In The News 
Leadership Profile  
AIDC Working Group 
AGIIS
Mid-Year Meeting
Spec Chem Reporting Structure
Organizational Changes
Allied Providers
  
  • Added Spec Chem, Organizational Changes, and Allied Providers
7 
Marketing Plan / Susan Ruland (Unlicensed)
 

Susan shared the Quarterly Update of AgGateway Communications Plan

  • 4-5 Press Releases in 1st Quarter
  • Major focuses for the quarter:
    • eConnectivity on the website
    • Mid-Year Meeting Promotion
    • AgGateway Global Promotion
  • Try and work with membership to figure out a consistent on-boarding process for new members.
  • Google Analytics and other tools
8 
Committee Plan / Natasha Lilly
 

Set goal for the 2nd half of the year to focus on the Newsletter content.  Social Media has been the focus for the 1st half and the focus will shift after the Mid-Year.

9 

Council & Working Group Updates / Kristin Nottingham

  • Seed Council: Natasha Lilly
  • Ag Retail Council:Natasha Lilly, Dave Craft
  • Crop Nutrition Council: Melinda Sposari - Crop Nutrition Council
  • Specialty Chemical Council: J. Nolfo, Victoria Peoples
  • Crop Protection Council: Victoria Peoples 
  • Precision Ag Council: Brandon Olstad
  • Allied Providers Council: Jody Costa, Shane Snyder
  • SPADE Group: Brandon Olstad
  • SPADE Communications Task Force: Brandon Olstad
  • Feed & Grain Council: Natasha Lilly (Temp.)

 

Natasha will plan to attend the Feed & Grain sessions at the Mid-Year with intention of updating that council and recruiting a new Communication Committee member to join the committee and stand as the Feed & Grain Council liaison.

97 
Other Discussion Items / Natasha Lilly

Determine focus for the Mid-Year meeting

Discussion on what will be presented during what time slots. Need to ready document to have something for all liasons to present within each of their appropriate councils.

 

  • Upcoming Wiki Training: Register at https://attendee.gotowebinar.com/register/6072495341356566530
    • Wednesday, 4/13/2016 at noon EDT/ 11 am CDT/ 10 am MDT/ 9 am PDT. 

    • Friday, 4/15/2016 at noon EDT/ 11 am CDT/ 10 am MDT/ 9 am PDT.

  • Focus on the Social Media up to the MYM and increase messaging.
  • Better review on monthly newsletters.
  • Analyze website Google Analytics
  • Reviewed 1 page flier that Natasha made. Discuss and finalize on May call.
  • Natasha to follow up with Marilyn to get session at MYM.
  • J. to develop Top Social Media "To Do". Discuss and finalize on May call.
98 
Next Meeting / Natasha Lilly

Team is aware of the next meeting date/time.

Next meeting to be Thursday, May 5th at 3 pm ET/ 2 pm CT/ 1 pm MT/ noon pm PT.  Our meetings can be found on the Wiki & AgGateway calendars.
99 
Adjournment / Natasha Lilly
The meeting is adjourned.Adjourned at 4:07 PM ET.

 

  • Active Action Items as of 4/7/2016

Date AssignedAction ItemDue DateComments/Status
  
 

 This has been completed.  We are waiting for verification on time/date slot.

 
  • J. Nolfoto follow up with Member Services on this and to use emails communication in addition to Wiki feeds until situation is resolved.  Social Media reminders have not been received.
 
Many of the Committee members were not "Watching" the space. I included all know members with Wiki access on the Watchers list.
 
  • J. Nolfoto develop Top Social Media "To Do" to discuss and finalize on May call.