2016-06-15 Communications Committee Meeting - Mid Year Meeting

Owned by Natasha Lilly
Last updated: 2019-06-14

Participants

All Members List
(present or not present)
Members Present
Non-Members Present

  1. Natasha Lilly* (The Equity - Chair)

  2. J. Nolfo* (BASF - Vice Chair)

  3. Kristin Nottingham* (SSI)
  4. David Craft* (SSI)
  5. Melinda Sposari* (Fertilizer Institute)

  6. Andriana Majarian* (Agrian) 

  7. Brandon Olstad (Unlicensed)* (Claas)
  8. Susan Ruland (Unlicensed)* (AgGateway)

  9. Victoria Peoples* (Bayer)

  10. Jody Costa (Unlicensed)* (Barcoding, Inc.)

  11. Shane Snyder* (Barcoding, Inc.)

  12. Meri (AgGateway)

     

  1. Natasha Lilly

  2. J. Nolfo
  3. Susan Ruland (Unlicensed)
  4. Kristin Nottingham
  1. Rana Kundu (Unlicensed)

  2. Carol Contino

  3. Shannon Haringx (Unlicensed)

  4.  

(*Voting companies/** alternates)

Face-To-Face Meeting at Mid-Year Wednesday, June 15th 1:30-3:25pm CST

 

 

 

Time

N/A

Web (Screen Sharing)

N/A

Audio (VOIP/Phone)

N/A

Access CodeN/A

 

Contact:

Agenda/Minutes

#

Time

Topic / Leader

Desired Outcome
Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

03 min
Welcome & Roll Call - Natasha Lilly
  

1

2 min
Antitrust / Natasha Lilly

 

AgGateway Antritrust Guidelines

All agreed to abide by Antitrust Guidelines.
21 minMinutes Taker /  

J. Nolfowilling to agree to take notes.

31 min
Approval of Prior Meeting Minutes / Natasha Lilly
 

Kristin moved to approve minutes, Susan seconded.

Minutes approved.

4 
Review Action Items /  Natasha Lilly 
 

J to follow up with Chris Crutchfield on Calendar.

J. contacted Steve from SePRo and he was good with an article. Article to be written by J.

Natahsa attended Feed and Grain. Agrees to be the Council Liaison.

Jodi completed SM Update

Flyer completed. Good feedback from attendees.

5 Newsletter Planning – July
AgGateway Newsletter Articles 
Due DateTuesday, June 21st
  
Title/SubjectAuthor
Ag Connectivity Matters  
Wendy Smith (Unlicensed)
New Member Article
Natasha Lilly
AgGateway In The News 
Kristin Nottingham
Leadership Profile  
Brandon Olstad (Unlicensed)
AIDC Working Group 
Jody Costa (Unlicensed)
AGIIS

Chris Crutchfield / Former user (Deleted) 

Mid-Year Meeting
Julie Benick
Crop Protection Connectivity Interview
J. NolfoSusan Ruland (Unlicensed)
Organizational Changes
Susan Ruland (Unlicensed) 
Seed Council UpdateNatasha Lilly
Gateway to Ag CareersKristin Nottingham
  

Reminder will be sent by Kristin

No AgConnectivity Matters article for July Newsletter. This is an every other month feature.

We do no not have a New Member for the New Member Article, yet.

Mid Year Meeting article is a simple Thank You for attending and an acknowledgement to Sponsors. Kristin to talk to Julie Benick for list of Sponsors

Gateway to Ag Careers will be written by Kristin Nottingham. This is an ongoing monthly article for a few months.


6 Newsletter Planning – August
AgGateway Newsletter Articles 
Due DateTuesday July, 12th
  
Title/SubjectAuthor
New Member Article
Natasha Lilly
AgGateway In The News 
Kristin Nottingham
Leadership Profile  
Brandon Olstad (Unlicensed)
AIDC Working Group 
Jody Costa (Unlicensed)
AGIIS

Chris Crutchfield / Former user (Deleted)

Crop Protection Connectivity InterviewSusan Ruland (Unlicensed)
  
  

Adds:

Potential PAIL in Sept or Oct.?


7 
Marketing Plan / Susan Ruland (Unlicensed)
 
  • Susan provided an overview of the plan for attending non-members
  • Current Focus of Marketing Plan
    • More focus on targeting messaging for AgGateway and individual Councils
      • Susan to provide Committees 16 page messaging doc
    • Develop Materials for why be part of AgGateway
      • Flyers were available at Registration
    • Press Releases: At least 1 per month
    • Wider variety on Newsletters
    • Social Media
    • Branding & Identity (been a key issue)
      • How do we talk about about projects (SPADE, PAIL, etc.) out in the market?
      • Branding guidelines still in draft form. Will be brought to Board and Committee at next meeting
    • Meeting Promotion
  • Discuss Marketing Plan for the 2nd half of the year
    • Video being shot at MYM to promote AGIIS and AgGateway resources
    • Additional outreach to related associations
      • J to send Susan Jon Sweat info
    • Update group on changes to Website
      • Changes to be made
        • "eConnectivity" Tab organization & architecture & renaming to "Get Connected"
        • Social Media access
        • Responsive Design
        • Access to Wiki
      • Additional Thoughts
        • Using Google Analytics
        • New Member, new "Get Connected" might help
        • Social Media Feeds
        • "What's New?" Need to have content development.
        • Clean Home Page
          • Set up like a Mini Newsletter?
          • Send links to other associations that we like
          • Smashing Magazine was cited as a source for good website user interface
          • Each Committee and Council to update their page by year end
  • Multi-Year Communications Plan
8 
Committee Plan / Natasha Lilly
 
  • Social Media Task Force
    • 12 months
    • Jody
    • LI Sub pages and Clean Up?
    • HootSuite training
    • LI Groups (J to make and develop launch strategy)
  • Newsletter Content
    • "Read More" a little higher
    • Surveys?
    • Feedback Forms
    • Leading eConnectivity (Proj Mgt)
9 

Council & Working Group Updates / Kristin Nottingham

  • Seed Council: Natasha Lilly
  • Ag Retail Council:Natasha Lilly, Dave Craft
  • Crop Nutrition Council: Melinda Sposari
  • Specialty Chemical Council: J. Nolfo, Victoria Peoples
  • Crop Protection Council: Victoria Peoples 
  • Precision Ag Council: Brandon Olstad
  • Allied Providers Council: Jody Costa, Shane Snyder
  • SPADE Group: Brandon Olstad
  • SPADE Communications Task Force: Brandon Olstad

 

Present updates from Councils and Committees by Liaisons

  • Natasha to be Grain & Feed liaison. Update with Vet Feed Directive
  • Conference: Looking for ideas for upcoming meetings
    • Location near restaurants
    • On major changes, a lot of repeat for Mentoring and Board changes
    • Networking not needed to be every night

97 
Other Discussion Items / Natasha Lilly

 

 

  • Social Media Discussion
  • Google Analytics
    • Jody to discuss back up next month since increase in posting frequency
  • Open Discussion about the content coming in
  • J Nolfo - Demonstration on wiki 
98 
Next Meeting / Natasha Lilly

Team is aware of the next meeting date/time.

Upcoming call July, 7th at 2:00 PM CT


(Propose July 7th meeting be scheduled at a different time due conflict in schedule) Natasha to send out email.

99 
Adjournment / Natasha Lilly
 Meeting adjourned at 3:25 PM CT

 

  • Active Action Items as of 5/7/2016

Date AssignedAction ItemDue DateComments/Status

 

  • J. Nolfo to reach out to SePro to get New Member Article.

 

Steve from SePro willing to do it. Put in for September Article.

 

 

: Talked to Chris about this at MYM. Will see if I get update on my week.

 I did, but it was at the end of a larger weekly digest. This may be the issue as people may just be ignoring the whole digest. I will just send out separate emails on Thursdays.

 

 

Complete.

 

 

Complete

 

 

Posted on Communications Page. Communications Committee Home. Used for targeting messaging by council. Send additional thoughts to Susan.

 

 

Continued to next month.

 

  • All: Send links to other associations that we like.

 

Continued to next month

 

  • All: Each Committee and Council to update their aggateway.org page by year end.

 

Continued to next month. Update in next month.

 

  • J. Nolfo to set up AgGateway LinkedIn Group and report back at next meeting.

 

AgGateway Group is made https://www.linkedin.com/groups/8544964. Need to look at who else/what email accounts need to be associated with it. Should it be tied into Hootsuite?. Also, should this be an upcoming article to help promote?

 

 

Google analytics to be included for August meeting.

 

  • Natasha Lilly to send out email to look at changing date for July Meeting

 

Meeting changed to Wednesday 13th