2016-11-09 Communications Committee Meeting

Owned by J. Nolfo
Last updated: 2016-11-24

Participants

All Members List
(present or not present)
Members Present
Non-Members Present

  1. Natasha Lilly* (The Equity - Chair)

  2. J. Nolfo* (BASF - Vice Chair)

  3. Kristin Nottingham* (SSI)
  4. David Craft* (SSI)
  5. Melinda Sposari* (Fertilizer Institute)

  6. Andriana Majarian* (Agrian) 

  7. Brandon Olstad (Unlicensed)* (Claas)
  8. Susan Ruland (Unlicensed)* (AgGateway)

  9. Victoria Peoples* (Bayer)

  10. Jody Costa (Unlicensed)* (Barcoding, Inc.)

  11. Shane Snyder* (Barcoding, Inc.)

  12. Meri (AgGateway)


  1. Natasha Lilly
  2. J. Nolfo
  3. Susan Ruland (Unlicensed)
  4. Jody Costa (Unlicensed)
  5. Shane Snyder



  1. Mary Enriquez 

(*Voting companies/** alternates)

Time

9:00-10:50 AM ET/8:00 - 9:50 AM CT

Web (Screen Sharing)


Audio (VOIP/Phone)


Access Code



Contact:


Agenda/Minutes

#

Time

Topic / Leader

Desired Outcome
Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

03 min
Welcome & Roll Call - Natasha Lilly


1

2 min
Antitrust / Natasha Lilly


AgGateway Antritrust Guidelines

All agree to the Antitrust Guidelines.
21 minMinutes Taker / 

J. Nolfo willing to agree to take notes.

31 min
Approval of Prior Meeting Minutes / Natasha Lilly

Susan moves. Jodi seconds.

4
Review Action Items /  Natasha Lilly 

We had looked at getting the SM list on other committee list. There was discussion on the larger number of emails that were being received.  J. to work with Member Services to remove the SM list from other Committee and Council list.

Shane discussed reaching out to Vice Chair

Susan to suggest at Council Orientation to get Vice Chairs to provide meeting info.


5

Newsletter Planning – December /  Kristin Nottingham

AgGateway Newsletter Articles
Due DateTuesday, November 15th


Title/SubjectAuthor
New Member ArticleNatasha Lilly
AgGateway In The News 
Kristin Nottingham
Leadership Profile  
Brandon Olstad (Unlicensed)
AIDC Working Group 
Jody Costa (Unlicensed)
AGIIS
Chris Crutchfield / Former user (Deleted)
Annual Conference
Scott Meredith
AgGateway GlobalJim Wilson
Council updatesKristin Nottingham
Leadership Recognition

Susan Ruland (Unlicensed)

New Videos ArticleSusan Ruland (Unlicensed)


Need to find New Leadership Profile responsibilities with head shot.


6

Newsletter Planning – January-February /  Kristin Nottingham

AgGateway Newsletter Articles
Due DateTuesday January, 17th


Title/SubjectAuthor
eConnectivity Matters
Wendy Smith (Unlicensed)
New Member Article
Natasha Lilly
AgGateway In The News 
Kristin Nottingham
Leadership Profile  
Brandon Olstad (Unlicensed)
AIDC Working Group 
Jody Costa (Unlicensed)
AGIIS
Chris Crutchfield / Former user (Deleted)










Added Articles

  • New Board Article
8
Marketing Plan / Susan Ruland (Unlicensed)

  • Focus on AGIIS with new video fros Josh and Brent to show potential new members. Showed video. Video to be posted on website
  • Website being updated for responsive design. Goal completion end of year. Susan presented homepage mock up
  • Susan discussed how the Marketing Plan supports the 2016-/2018 Strategic Plan.
  • Comm Strategies
      • Increase targeted messaging with Precision Ag, Spec Chem, Ag Retail, Crop Inputs
        • Idea: Placards for upcoming trade shows.
        • Push toolkit
      • Additional value / ROI messaging to C-Suite ("Ambassador Program")
      • Meeting Promotion
9
Committee Plan / Natasha Lilly



7

Council & Working Group Updates / Kristin Nottingham & Liaison

  • Seed Council: Natasha Lilly
  • Ag Retail Council:Natasha Lilly, Dave Craft
  • Crop Nutrition Council: Melinda Sposari
  • Specialty Chemical Council: J. Nolfo, Victoria Peoples
  • Crop Protection Council: Victoria Peoples
  • Precision Ag Council: Brandon Olstad
  • Allied Providers Council: Jody Costa, Shane Snyder
  • SPADE Group: Brandon Olstad
  • SPADE Communications Task Force:Brandon Olstad
  • Grain & Feed Council: Natasha Lilly
  • Conference Committee: Kristin Nottingham


  • Need confirmation that everyone that is currently a Council Liaison will continue to be.
  • Do we need to have a Liaison to some of the other Committees (Membership, Committee, Future Direction)?
    • Shane to be Membership Liaison
    • Shannon/Susan Precision Ag
  • Council/Committee: Updates
    • Seed update: Today's meeting discussed orders
    • Ag Retail: Redid Pain Points. Discussed blender applications issues.
    • Spec Chem: Nearing final stages of Pain Point 1. Potential Press Release in Dec.
    • Allied Providers: Passed 2017 Goals and Objectives. Going to have speaker as part of quarterly meeting. Add notes into LinkedIn Group
    • Grain & Feed: Biggest issue in 2017 is Vet Feed Directive and trace-ability.
    • Council: June 12 IA, Year End San Diego
    • Membership: Expanded mentoring program. Mentor Orientation date set  and   at 2:00 pm ET. Ongoing Orientation webinars , , ,  @ 2:00 pm ET. 25 new members attended Annual conference, many are international.

11

Social Media Task Force


  • Focusing up different platforms we focus on. Discussed some of the Hootsuite analytics.
12
Website Analytics / Jody Costa (Unlicensed)
  • Overview provided.  Will continue to focus on this into 2017. 
13

New Vice Chair / J. Nolfo


  • Need to look to see how to expand membership.
97

Other Discussion Items / Natasha Lilly


  • No other topics discussed 
98
Next Meeting / Natasha Lilly

  • Next Communications Committee meeting on Thursday 12/1/16 from 3:00 - 4:00 ET/2:00-3:00 CT. Call in information will be provided closer to meeting date.
99
Adjournment / Natasha Lilly

  • Meeting adjourned at 10:46 am ET


  • Active Action Items as of 11/7/2016

Date AssignedAction ItemDue DateComments/Status

Update all Wiki page with new Chair




Update all liaisons and Communications Committee members, remove Brandon


Update Social Media Task Force members, remove Brandon