| 0 | 3 min | Welcome & Roll Call / J. Nolfo |
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1 | 2 min | | Everybody agreeing to the Antitrust Guidelines.
AgGateway Antritrust Guidelines | All agree to the Antitrust Guidelines. |
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| 2 | 1 min | Minutes Taker / J. Nolfo |
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| 3 | 1 min | Approval of Prior Meeting Minutes / J. Nolfo |
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| Old Business | | |
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| 4 |
| Review Action Items / J. Nolfo | Action Items to be reviewed: - J. Nolfo to turn in the meeting descriptions for the Mid-Year
- J. Nolfo reach out to Jody - to see if we can produce some analytics at the Mid-Year
- All Social Media Task Force members to add Social Media into their calendars.
| All actions items were completed. J. Nolfo informs the group about what the Social Media Task Force does and asks the group for any additional interest in participation. |
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| 5 |
| Committee Plan / J. Nolfo | |
Establish Goals for the new year
- Operations
- Get a Vice-Chair
- Fill all Council/Working Group/Committee Liaisons
- Increase membership size of Communications Committee
- Social Media
- Increase interaction with social media platforms, especially LinkedIn Group and Twitter
- Newsletter
- Leadership Profile in each newsletter
- Each Council have at least two significant update article
- Each Committee have at least 1 significant update article
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| 6 |
| | - Updates regarding AgGateway Strategic Plan
- Updates regarding quarterly focus and press releases
| Susan Ruland (Unlicensed) informs the group on her role in the Communication Committee: Ag Retail- - Post seminar- ways to use the case studies, video, and other testimonials.
- ARA - how we can get more info out to a bigger audience. We have to decide what to do at the November meeting this year.
- Sales reporting format - how to get the right message formulated ( Ag Retail Council)
ADAPT framework - - Toolkit is now available - promotions will follow at InfoAg this coming July
Seed- - Value Calculator promotion
- Discussion on joining all the calculators joining and being promoted together
- Webinar for the Value Calculator was also an idea that is being discussed
- Promotion into other seed trade associations.
Crop Nutrition - press release will soon be put out the Order/Create
Precision Ag - New PAIL standard - press release
- SPADE deliverables will be released as they become available
C-Suite Kit - Hard to create because of the many variables.
Annual Conference Promotion - Quick Connect - new idea for joining different people together
- Ron Storms award
- AgGateway in Action
- 2 videos that were completed this year
Annual Reports Idea - What does it look like?
- Open to all attendees for ideas
Exploration of a Graphic Video Concept - Something Simple but catchy
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| 7 |
| Newsletter Planning - August / Kristin Nottingham | | AgGateway Newsletter Articles | AgGateway Newsletter Articles |
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| Due Date | |
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| | Title/Subject | Author | | Leadership Profile: | | | New Member Article | | | AgGateway In The News | | | AIDC Working Group | | | AGIIS | | | AgGateway Resources and Testimonial Video | | | Mid Year Meeting In Review | | | AgGateway to Careers | | | Annual Conference | Susan Ruland (Unlicensed) | | Ron Storms |
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| New Article Ideas Articles Removed/Edited: - All articles will be turned in time for the July meeting
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| New Business | | |
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| 8 |
| Newsletter Planning - September / Kristin Nottingham | | New Article Ideas: - Newsletter article on the Crop Nutrition - Order/Create Standard - Sarah Koehn
- Telematix????? article Ben Craker
Articles Removed/Edited
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| 9 |
| Council & Working Group Updates / J. Nolfo& Liaisons | - Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance
- Councils:
- Committees and Working Groups:
- Conference Committee: Kristin Nottingham
- Membership Committee: OPEN
- SPADE Task Force:OPEN
- SPADE Communications Task Force: OPEN
| Remove Shane Snyder on all councils. Remove Susan and add in Shannon Haringx for Precision Ag. Seed- Natasha Lilly - Value Calculator finalization
Ag Retail- Natasha Lilly - Power in the Connectivity Seminar
- Ideas about ways to spread this type of word further
Crop Nutrition Sarah Koehn - spotlight on AGIIS
- Product change request inside of AGIIS
- Value Calculator and C-Suite communications
Specialty Chem- J. Nolfo - Brainstorming session - how to get past big hurdles
Allied Providers - Jody Costa (Unlicensed) - Plan to do a guest speakers series this year - Greg Erler presented a sneak peak at the Seed Value Calculator
- Decide what we want to do with the current capabilities matrix
- Not in heavy use
- Categorization of the bulk of it - ease of use
- Discussions on public vision of this tool
Conference Committee - Kristin Nottingham - Fireside chat was positive
- Connectivity seminar
Crop Protection - Lori Edwards - 3 working groups currently are underway
- Work on Product Directory - how to identify the product and formulation instead of the container itself
- How to reach out to the other councils so that we can join together and work with these councils
Precision Ag - Shannon Haringx (Unlicensed) - Update on PAIL - very close for there to be news
- SPADE is wrapping up due to funding issues
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| 10 |
| Social Media Calendar / J. Nolfo | Listing of who is responsible for what week until next Communication Committee Meeting | All have been informed and asked to participate on this task force. |
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| 11 |
| Other Discussion Items / J. Nolfo | - For other committee members to address topics not covered above.
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| Social Media Discussion |
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| 20 |
| Website Google Analytics / J. Nolfo and Jody Costa | Review of Google Analytics sites and events | Google Analytics was not turned on with our new website. Susan will work with website team to get this turned on. J. Nolfo presented on the LinkedIn analytics "Reach" - May was extraordinarily high we think this is due to the preparation of the Mid-Year Meeting.
- Twitter - Followers are continuing to grow.
- Discussion on Anthony James as a Annual and Mid-Year tweeter!
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| 21 |
| Social Media insights from Social Media Marketing World 2017 / J. Nolfo | High Level review of relevant topics presented at Social Media Marketing World 2017 | Lots of content that is now including Images - R. Andres Ferreyra (Unlicensed) shared an extraordinary amount of content. Images and Video are very important. |
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| 22 |
| Guidelines development for Social Media Task Force / TBD | Develop rules guidelines and standards for each primary platform AgGateway uses | - Guidelines to be placed on Wiki page when complete
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| 98 |
| | - You can subscribe to the Communications Calendar for Monthly meeting and Social Media schedules
| - Next Committee call is July 6th @ 3:00- 4:00pm EST
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| 99 |
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| - Meeting adjourned at 5:23 pm CST
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