2017-12-07 Communications Committee Meeting

Owned by J. Nolfo
Last updated: 2017-12-21


Participants


All Members List
(present or not present)
Members Present
Non-Members Present

  1. Natasha Lilly* (The Equity)

  2. J. Nolfo* (BASF)

  3. Susan Ruland (Unlicensed)* (AgGateway)

  4. Shannon Haringx (Unlicensed)* (Syngenta)

  5. Eileen Licitra (Unlicensed)* (Iteris, Inc.)

  6. Sarah Koehn* (CF Industries)

  7. Matt Garcia* (Syngenta)

  8. Anthony James (Unlicensed)* (Syngenta)

  9. Mary Enriquez (Unlicensed)* (Crop Protection Services)
  10. Nick Reichel (Deactivated) (XS, Inc)
  1. Natasha Lilly
  2. Sarah Koehn
  3. J. Nolfo
  4. Shannon Haringx (Unlicensed)
  5. Susan Ruland (Unlicensed)
  6. Mary Enriquez (Unlicensed)
  7. Matt Garcia
  8. Eileen Licitra (Unlicensed)

(*Voting companies/** alternates)



Time3:00-4:00 PM ET / 2:00 - 3:00 PM CT
Web (Screen Sharing)https://global.gotomeeting.com/join/914234637
Audio (VOIP/Phone)1 (872) 240-3212
Access Code914-234-637


Contact:



#

Time

Topic / Leader

Desired Outcome
Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

03 min

Welcome & Roll Call / J. Nolfo


Attendees are listed above.

1

2 min
Antitrust / J. Nolfo

Everybody agreeing to the Antitrust Guidelines.

AgGateway Antritrust Guidelines

All agree to the Antitrust Guidelines.
21 minMinutes Taker / J. Nolfo
Natasha Lilly has agreed to take notes.
31 min
Approval of Prior Meeting Minutes / J. Nolfo

First - Matt Garcia

Second- Natasha Lilly

Minutes approved by committee.

4

Review Action Items /  J. Nolfo

Action Items to be reviewed:

  1. Add Nick to distribution list
  2. Moving forward, Eileen will be communications committee liaison to Allied Providers
  3. J will schedule a social media tutorial with members, 30 minutes
  4. All Council Liaisons please ask for feedback on the AgGateway Annual Report
  5. Eileen will discuss with Steve Daigle possible Allied Provider survey for newsletter to gather feedback on how this Council can add additional value throughout AgGateway
  6. Crop protection article will appear in January/February issue of newsletter; Eileen responsible for gathering info and writing a draft
  7. Every other meeting, Susan will gather newsletter and website analytics so Communications Committee and discuss/evaluate and determine how to continue to improve. 
  8. All Committee members please consider Communications Committee goals for 2018 and be ready to discuss at next meeting


  1. Add task
    1. Add Matt Garcia to the fill in the list for  Social Media Task Force
  2. Noted and Complete -
  3. Schedule a task for next month
  4. To be established in January 2018, 
    1. Something new that will be done each year.
    2. December newsletter will have a link to an article from Wendy Smith
    3. Communications Kit
    4. J task to add to the agenda for the next two calls
  5. Eileen - will reach back out to Steve and get back to the group - add task
  6. Noted and moved
  7. Susan Feedback gives feedback below.
  8. Goals were discussed near the end of the call.
5

Committee Plan / J. Nolfo

Establish Goals for the new year

  • Operations
    • Get a Vice-Chair
    • Fill all Council/Working Group/Committee Liaisons
    • Increase membership size of Communications Committee
  • Social Media
    • Increase interaction with social media platforms, especially LinkedIn Group and Twitter
  • Newsletter
    • Leadership Profile in each newsletter
    • Each Council have at least two significant update article
    • Each Committee have at least 1 significant update article
  • No Updates
6
Social Media Calendar / J. Nolfo

Listing of who is responsible for what week until next Communication Committee Meeting

12-18 and 12-25 - J will take these empty slots.  Jody and Kristin's regular spots need filled.
7

Newsletter Planning - January/February / 

J. Nolfo

AgGateway Newsletter Articles

Due  
Title/SubjectAuthor
New Member ArticleNick Reichel (Deactivated)
AgGateway in the NewsSusan Ruland (Unlicensed)
Leadership Profile:
J. Nolfo
AIDC Working Group
Jody Costa (Unlicensed)
AGIIS
Chris Crutchfield / Former user (Deleted)
Council UpdatesJ. Nolfo
Monthly LinkedIn Group Discussion
J. Nolfo
Crop ProtectionEileen Licitra (Unlicensed)
Council Leadership Training Wrap Up Susan Ruland (Unlicensed)
5 Year Strategic PlanJ. Nolfo
Allied Provider ValueEileen Licitra (Unlicensed)
2018 LeadershipSusan Ruland (Unlicensed)

Article Actions:

Changed date from the 15th thru the 18th.


J has 2 leaderships profiles so we should have plenty of content for the next two articles.


Leadership training wrap up from upcoming Jan. meeting - Susan


Eileen - May have an article or survey

8


Council & Working Group Updates / J. Nolfo & Liaisons

Seed- Natasha Lilly

Quick Connect session at Annual was good suggestion was made to move it to the Ag Retail council at Mid-Year

Ag Retail- Natasha Lilly

Adding possible crop protection/nutrition connect session to the Mid-year.

Grain & Feed-Natasha Lilly 

Crop Nutrition-Sarah Koehn

Specialty Chem-J. Nolfo

New messages are available.  They would like to get some traction going with this with another manufacturer and allied provider.

Allied Providers - Eileen Licitra (Unlicensed)

Brainstorming session at the Annual meeting - 'How do we add value to AgGateway?' , Engagement?, Facilitation/Cross-Council.  Discussion was even had about recruitment.  All 2018 meetings are set and on the Wiki.

Crop Protection - Eileen Licitra (Unlicensed)

Increasing more contributions in the newsletter.  Follow up meetings are scheduled after the Annual meeting.

Precision Ag - Shannon Haringx (Unlicensed)

Discussion around planning for 2018 on communication.  

Conference Committee - 

Membership Committee - 

All liaisons to continue to talk with councils and committees about the upcoming meetings that are important to each group.

9

Marketing Plan / Susan Ruland (Unlicensed)

  • Updates regarding AgGateway Strategic Plan
  • Updates regarding quarterly focus and press releases 

Coming out of the Annual conference.  The case studies were the hot item.  They have been added to the newsletter and the Wiki.  Susan is trying to develop case studies.  Key Coop and Ceres Solutions presented their Case Studies at the ARA annual conference last month.   A template is now available as well as the two published case studies.  


Membership outreach will be a focus in 2018.  How to get to the C-Suite in organizations.


Press release - on Responsible Ag/ certifying production facilities for safety 


Press release on the new board.


Trade Shows - in the wiki today under Resources.  There is a published trade show calendar.  How can we spread the word.


Add task for all liaisons to reach out to their groups to add to this list and to show members that this list exist.

10
2018 Goal Setting

Brainstorm goals for 2018

  • Establish goals for 2018 during next meeting
  • For 2018 would like goals to be both updates and from committee members
  1. We need to get a Vice Chair for the following year.
  2. Expanding the Newsletter
  3. Trade Show
  4. Case Studies
  5. More updates/articles from all councils
  6. Establish roles and responsibilities


Eileen - how can we expand our newsletter.  Is there opportunities within our members to communicate in their own internal companies to open up more communications.

Susan - Possible sit in on all council calls for the beginning of the year.




 New Business  
13

Other Discussion Items / J. Nolfo

  • For other committee members to address topics not covered above.

Natasha add a link to the tasks and in the body of the notes for today to the Trade Show page on the Wiki.


Possible eBlast about Social Media Task Force - Idea?? Susan can help set that up.


Change to 1pmCST/2pmEST is acceptable.  



 Meeting Wrap Up  
14
Next Meeting / J. Nolfo
  • Next Committee meeting will be January 4th @ 3:00- 4:00 pm ET (2:00-3:00 pm CT) - NOTE: Recommendation was to move this meeting to 2:00 ET, 1:00 CT.  J. Nolfo will look at starting January 2018.
15
Adjournment / J. Nolfo

  • Meeting adjourned at approximately 4:05pm EST


  • Active Action Items As of  

Date AssignedAction ItemDue DateComments/Status
 
  • J. Nolfo Add Nick to the distribution list for Social Media Task Force and in member services.
 Requested on  
 
  • J. Nolfo to put together and present a 30- minute tutorial on Social Media Task Force
 
 
  • J. Nolfo to add Agenda items for the next 2 calls on feedback from AgGateway Annual Report.
 
  
 
  • J. Nolfo to move all meetings in the Agenda and with Member Services to 1pmCST.  Also send out invites to all members.
 Requested on  
 
  • J. Nolfo to establish the roles and responsibilities for Social Media Task Force or even article writing.
 
 
  • All liaisons to reach out to their councils/committees and update them on the Trade Show calendar and ask for