2017-09-07 Communications Committee Meeting

Owned by J. Nolfo
Last updated: 2017-09-08


Participants


All Members List
(present or not present)
Members Present
Non-Members Present

  1. Natasha Lilly* (The Equity)

  2. J. Nolfo* (BASF)

  3. Kristin Nottingham* (SSI)

  4. Susan Ruland (Unlicensed)* (AgGateway)

  5. Jody Costa (Unlicensed)* (Barcoding, Inc.)

  6. Shannon Haringx (Unlicensed)* (Syngenta)

  7. Eileen Licitra (Unlicensed)* (Iteris, Inc.)

  8. Sarah Koehn* (CF Industries)

  9. Matt Garcia* (Syngenta)

  10. Anthony James (Unlicensed)* (Syngenta)

  11. Mary Enriquez (Unlicensed)
  1. J. Nolfo
  2. Natasha Lilly
  3. Anthony James (Unlicensed)
  4. Kristin Nottingham
  5. Susan Ruland (Unlicensed)
  6. Sarah Koehn

(*Voting companies/** alternates)

Time

3:00-4:00 PM ET / 2:00 - 3:00 PM CT

Web (Screen Sharing)

https://global.gotomeeting.com/join/914234637

Audio (VOIP/Phone)

1 (872) 240-3212

Access Code

914-234-637


Contact:



Agenda/Minutes

#

Time

Topic / Leader

Desired Outcome
Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

03 min

Welcome & Roll Call / J. Nolfo


Attendees are listed above.

1

2 min
Antitrust / J. Nolfo

Everybody agreeing to the Antitrust Guidelines.

AgGateway Antritrust Guidelines

All agree to the Antitrust Guidelines.
21 minMinutes Taker / Natasha Lilly
Natasha has agreed to take notes.
31 min
Approval of Prior Meeting Minutes / J. Nolfo

First - Kristin Nottingham

Second- Natasha Lilly

Minutes were approved by committee.



 Consent Agenda Topics  
4

Review Action Items /  J. Nolfo

Action Items to be reviewed:

  • J. Nolfo - Follow up with and schedule time with Anthony and Sarah for social media


  • Completed on  
5

Committee Plan / J. Nolfo

Establish Goals for the new year

  • Operations
    • Get a Vice-Chair
    • Fill all Council/Working Group/Committee Liaisons
    • Increase membership size of Communications Committee
  • Social Media
    • Increase interaction with social media platforms, especially LinkedIn Group and Twitter
  • Newsletter
    • Leadership Profile in each newsletter
    • Each Council have at least two significant update article
    • Each Committee have at least 1 significant update article
  • No Updates
6
Social Media Calendar / J. Nolfo

Listing of who is responsible for what week until next Communication Committee Meeting

A task was created for J to follow up with Member Services to make sure that the new members are receiving the Social emails.

Susan Ruland (Unlicensed) made the suggestion for the liaisons to ask at their next council and group meetings - possibly following the other members through this channel.

7

Newsletter Planning - October / Kristin Nottingham

AgGateway Newsletter Articles
AgGateway Newsletter Articles Due  
Title/SubjectAuthor
eConnectivity Matters
Wendy Smith (Unlicensed)
New Member Article:
Kristin Nottingham
AgGateway in the News
Kristin Nottingham
Leadership Profile:
J. Nolfo
AIDC Working Group
Jody Costa (Unlicensed)
AGIIS
Chris Crutchfield / Former user (Deleted)
Monthly LinkedIn Group Discussion
J. Nolfo

Annual Conference

Kristin Nottingham
Think Like a Startup - Special SessionKristin Nottingham & Susan Ruland (Unlicensed)
Quick Connect - Seed Special SessionSusan Ruland (Unlicensed)
ADAPT

Syngenta/Thrive - Shannon?

J. Nolfo

OrderCreate Standard Amanda Flemmer (Unlicensed)

Article Actions:


Remove Ron's Storms

Remove Gateway to Ag Careers

Possible Leadership Profile - Doug Farrington?

Add Quick Connect

Add Think like a Startup

Add ADAPT



 Old Business  
8

Council & Working Group Updates / J. Nolfo & Liaisons

  • Committees and Working Groups: 

Seed- Natasha Lilly

  • Finalizing all action items that need put together for the Seed Quick Connect Session at the Annual Meeting on Nov 7th from 1-5 pm PST

Ag Retail- Natasha Lilly

  • Ag Retail - finalizing what is on the wiki compared to the actual work that has been done.

Grain & Feed-Natasha Lilly

Crop Nutrition Sarah Koehn

Specialty Chem-J. Nolfo

  • No Updates. Most recent meeting canceled.

Allied Providers - Jody Costa (Unlicensed)

Crop Protection - Lori Edwards

Precision Ag - Shannon Haringx (Unlicensed)

  • PAIL is in the process of being submitted to ASABE to institute a new standard for irrigation.  Once submitted and approved, there will be a great deal of promotion done, including articles, etc.

  • Other than PAIL, we have no plans for articles at this time.

  • There will not be a PAC Communications session at the Annual Meeting.  We will just provide an update on progress at the general PAC meeting.

  • Precision Ag is that we had a great article published in Syngenta’s Thrive Magazine about ADAPT. 

Conference Committee - Kristin Nottingham

  • Discussion of locations for the Mid-year meeting.  Brent Kemp is looking for sponsorship opporunities.  Think Like a Startup session was added and Susan Ruland will be making a press releases.


All liaisons to continue to talk with councils and committees about the upcoming meetings that are important to each group.

9

Marketing Plan / Susan Ruland (Unlicensed)

  • Updates regarding AgGateway Strategic Plan
  • Updates regarding quarterly focus and press releases 
  • Seed- Quick Connect Session press release has been sent out internally and waiting approval.  Susan plans to work with CropLife and other avenues to get the message out.
  • Annual conference press realease
  • Think Like a Startup press release
  • PAIL - should have some news to report soon
  • Possible - Responsible Ag news also in relation to AGIIS.

Other Items:

A lot of work on Annual Conference, Ron Storms, Annual Report outline (possible to be distributed at annual), also focusing on case studies.  

Google Analytics - Where are we on this?  Will it be ready for Annual?  A new analytics was started over and set up on the new site.  Hopefully will have something for the next call.

10
Guidelines development for Social Media Task Force / J. NolfoDevelop rules guidelines and standards for each primary platform AgGateway uses
  • Determine interest for newer members joining task force
  • Establish cadence/frequency in talking online in Various channels
11
Social Media Task Force Charter
  • At the joint meeting between the Strategic Board & Operational Management Board (OMB) during MYM, a discussion came up about the task forces and working groups that the councils have recently established or will be establishing soon.  The question was asked as to where a listing of the task forces or working groups charters could be found on the wiki.   
  • The charter is a document of the task force or working group and a communication tool to (and reviewed by) both the OMB and the Council Leadership Group so that if there are any synergies between councils, both the OMB and the Council Leadership Group would be aware of it.
  • Due 8/31/17


Charter was completed by J prior to call.  


J describes the purpose and the responsibilities for the Social Media Group.  

Motion was made to approve the Overview of the Social Media Working Group Charter.




 New Business  
 12

Newsletter Planning - November/ Kristin Nottingham

AgGateway Newsletter ArticlesAgGateway Newsletter Articles Due  
Title/SubjectAuthor
New Member Article
Kristin Nottingham
AgGateway in the News
Kristin Nottingham
Leadership Profile:
J. Nolfo
AIDC Working Group
Jody Costa (Unlicensed)
AGIIS
Chris Crutchfield / Former user (Deleted)
Council UpdatesKristin Nottingham 
Monthly LinkedIn Group DiscussionJ. Nolfo





Article Actions:

No eConnectivity article

Add possible Seed Quick Connect blurb

13

Other Discussion Items / J. Nolfo

  • For other committee members to address topics not covered above.
  • Council Liaisons - Listen for any council suggestions for articles or social media updates!
  • Gateway to Ag Careers - If anyone has any nominations, please feel free to send them to Kristin Nottingham!
  • Social Media - Discussion was had about why we have not gotten a lot more response to Social Media outlet and sending messages in.  


 Meeting Wrap Up  
14
Next Meeting / J. Nolfo
  • Next Committee call is October 5th @ 3:00- 4:00 pm EST
15
Adjournment / J. Nolfo

  • Meeting adjourned at 3:54 pm EST


  • Active Action Items as of 7/06/2017

Date AssignedAction ItemDue DateComments/Status

J. Nolfo to reach out to member services and make sure that Sarah and James are in the Social@AgGateway.org group. Email sent to member services on  
 Susan Ruland (Unlicensed) to reach out to Mari on the current Google Analytics. Item needs added to next month's agenda.