2017-08-03 Communications Committee Meeting






Participants


All Members List
(present or not present)
Members Present
Non-Members Present

J. Nolfo
Kristin Nottingham
Sarah Koehn
Eileen Licitra
Anthony James


(*Voting companies/** alternates)

Time

3:00-4:00 PM ET / 2:00 - 3:00 PM CT

Web (Screen Sharing)

https://global.gotomeeting.com/join/914234637

Audio (VOIP/Phone)

1 (872) 240-3212

Access Code

914-234-637


Contact:



Agenda/Minutes

#

Time

Topic / Leader

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

03 min

Welcome & Roll Call / J. Nolfo


Attendees are listed above.

1

2 min
Antitrust / J. Nolfo

Everybody agreeing to the Antitrust Guidelines.


AgGateway Antritrust Guidelines

All agree to the Antitrust Guidelines.
21 minMinutes Taker / J. Nolfo

Kristin Nottingham

31 min
Approval of Prior Meeting Minutes / J. Nolfo

First - Kristin Nottingham

Second- Eileen Licitra



 Consent Agenda Topics  
4

Review Action Items  J. Nolfo

Action Items to be reviewed:

Susan -

J. - Reached out to Member Services and got updated listing for email address (communicate@aggateway.org)

J. - Took care of the July 24th week instead of Anthony

Kristin - Received the article from Ben Craker and sent on to Susan

Natasha - Sent Kristin information for the New Member articles.


5

Committee Plan / J. Nolfo

Establish Goals for the new year

  • Operations
    • Get a Vice-Chair
    • Fill all Council/Working Group/Committee Liaisons
    • Increase membership size of Communications Committee
  • Social Media
    • Increase interaction with social media platforms, especially LinkedIn Group and Twitter
  • Newsletter
    • Leadership Profile in each newsletter
    • Each Council have at least two significant update article
    • Each Committee have at least 1 significant update article
  • No Updates
6

Council & Working Group Updates / J. Nolfo & Liaisons

Seed- Natasha Lilly

Ag Retail- Natasha Lilly

Grain & Feed- Natasha Lilly

Crop Nutrition Sarah Koehn

  • No Updates

Specialty Chem- J. Nolfo

  • Pain point - Inventory Flat File - Reaching out to councils for input moving forward
  • Pain point - Discussing missing elements for standard - expect a lot more to be coming before end of year
  • Big focus - Grow the membership - A task force was started at the MYM

Allied Providers - Jody Costa (Unlicensed)

Crop Protection - Lori Edwards

Precision Ag - Shannon Haringx (Unlicensed)

  • Completed InfoAg preparation to promote ADAPT (lots of thanks to Susan Ruland)
  • Writing several papers for ASABE – slow progress, significant amount of work
  • Established process for speaking engagement awareness
  • ADAPT videos are being produced
  • Discussing possibility of PAIL press release following an article in Irrigation Professional magazine
  • Discussing ways to communicate about ADAPT to a less technical audience
  • Team will be taking a break until late August, but resuming again on 8/30

Conference Committee - Kristin Nottingham

  • No Updates
            • All liaisons to continue to talk with councils and committees about the upcoming meetings that are important to each group.

7

Marketing Plan / Susan Ruland (Unlicensed)

  • Updates regarding AgGateway Strategic Plan
  • Updates regarding quarterly focus and press releases 
  • InfoAg precision ag meeting was held this past week in St. Louis. We distributed a press release on AgGateway precision ag activities and got some media coverage. We also distributed a new flyer on ADAPT.
  • August newsletter will go out early next week. Good contributions again this month – thanks as always for your invaluable help Kristin!
  • The Strategic Board is discussing a 5-year plan that would start Jan 2018. As part of that plan we’re reviewing AgGateway’s Mission and Vision statements. I’ll update you on the next call.
  • Google analytics is up and running on the “new” website, so soon we’ll be able to measure traffic and how much flow through we’re getting from social media. More on this on our next call.
  • Lots of planning now in preparation for Annual Conference in November. Working on meeting promotion, the Annual Report, promoting for Ron Storms Award, etc.
  • Will help Kristin with promotion of Gateway to Ag Careers when I get back from vacation.
8
Social Media Calendar / J. Nolfo

Listing of who is responsible for what week until next Communication Committee Meeting

  • Sarah is out of the office on 9/4 and 9/5
  • Anthony says the week of 8/28 works fine for him


9

Newsletter Planning - September / Kristin Nottingham

AgGateway Newsletter Articles
AgGateway Newsletter Articles Due  
Title/SubjectAuthor
eConnectivity Matters
New Member Article:
AgGateway in the News
Leadership Profile:
AIDC Working Group
AGIIS
Council Updates
Crop Nutrition Update
Monthly LinkedIn Group Discussion
Telematix

New Article Ideas:

  • Gateway to Ag Careers - KN
  • Annual Meeting - SR / KN
  • Ron Storms - SR


 Old Business  
10
Guidelines development for Social Media Task Force / J. NolfoDevelop rules guidelines and standards for each primary platform AgGateway uses
  • Determine interest for newer members joining task force
  • Establish cadence/frequency in talking online in Various channels
12
Social Media Task Force Charter
  • At the joint meeting between the Strategic Board & Operational Management Board (OMB) during MYM, a discussion came up about the task forces and working groups that the councils have recently established or will be establishing soon.  The question was asked as to where a listing of the task forces or working groups charters could be found on the wiki.   
  • The charter is a document of the task force or working group and a communication tool to (and reviewed by) both the OMB and the Council Leadership Group so that if there are any synergies between councils, both the OMB and the Council Leadership Group would be aware of it.
  • Due 8/31/17

J. Nolfo - updates the group that we may need to make a Charter for the Social Media Task Force. This was clarified by Marilyn Hunter (Unlicensed) and we will need to write this up.

Susan Ruland (Unlicensed) - not sure that we need a charter because the Social Media Task Force is ongoing without a definable end.

Marilyn clarified that Social Media Task Force is more of a working group instead of a task force.

J. Nolfo will be working on the charter and would like thoughts and comments.



 New Business  
 11

Newsletter Planning - October/ Kristin Nottingham

AgGateway Newsletter ArticlesAgGateway Newsletter Articles Due  
Title/SubjectAuthor
eConnectivity Matters
New Member Article
AgGateway in the News
Leadership Profile:
AIDC Working Group
AGIIS
Council UpdatesKristin Nottingham 
Monthly LinkedIn Group DiscussionJ. Nolfo
OrderCreate Standard Amanda Flemmer




New Article Ideas:

  • Annual Conference
  • Gateway to Ag Careers


13

Other Discussion Items / J. Nolfo

  • For other committee members to address topics not covered above.
  • Council Liaisons - Listen for any council suggestions for articles or social media updates!
  • Gateway to Ag Careers - If anyone has any nominations, please feel free to send them to Kristin Nottingham!


 Meeting Wrap Up  
14
Next Meeting / J. Nolfo
  • Next Committee call is September 7th @ 3:00- 4:00 pm EST
15
Adjournment / J. Nolfo

  • Meeting adjourned at 2:31 pm EST


Active Action Items as of 7/06/2017

Date AssignedAction ItemDue DateComments/Status

 

J. Nolfo - Follow up with and schedule time with Anthony and Sarah for social media
Email sent on 8/15 to schedule time.