2017-01-05 Communications Committee Meeting

Participants


All Members List
(present or not present)
Members Present
Non-Members Present
  1. Natasha Lilly* (The Equity)

  2. J. Nolfo* (BASF)

  3. Kristin Nottingham* (SSI)
  4. Susan Ruland (Unlicensed)* (AgGateway)

  5. Jody Costa (Unlicensed)* (Barcoding, Inc.)

  6. Shane Snyder* (Barcoding, Inc.)

  7. Meri (AgGateway)

  8. Eileen Licitra (Unlicensed) (Iteris, Inc.)

  1. J. Nolfo
  2. Natasha Lilly
  3. Susan Ruland (Unlicensed)




(*Voting companies/** alternates)

Time

3:00-4:00 PM ET / 2:00 - 3:00 PM CT

Web (Screen Sharing)

https://global.gotomeeting.com/join/349609933 

Audio (VOIP/Phone)

1 (872) 240-3311 

Access Code

349-609-933 


Contact:


Agenda/Minutes

#

Time

Topic / Leader

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

03 min

Welcome & Roll Call / J. Nolfo


Attendees are listed above.

1

2 min
Antitrust / J. Nolfo

Everybody agreeing to the Antitrust Guidelines.


AgGateway Antritrust Guidelines

All agree to the Antitrust Guidelines.
21 minMinutes Taker / J. Nolfo

Natasha Lilly agrees to keep notes.

31 min
Approval of Prior Meeting Minutes / J. Nolfo

Natasha Lilly moves to approve the minutes.   Susan Ruland (Unlicensed) seconds.  Motion passes.

4
Review Action Items  J. Nolfo

Action Items to be reviewed

  • J. Nolfo to update all Wiki page with new Chair/liaison info.
  • J. Nolfo to update all liaisons and Communications Committee members, remove J. Nolfo to update Social Media Task Force members, remove Brandon
  • J. Nolfo to look at scheduling emails in advance for next year
  • J. Nolfo to reach out to Mary Enriquez regarding interest in Committee
  • Susan Ruland to send J. Nolfo questions for Leadership Profiles
  • J. Nolfo to reach out to Robert Cafferata regarding potential Task Force Article
  • Susan Ruland to let Social Media Task Force know when new website launches
  • Susan Ruland to add new eConnectivity flier to Communications Toolbox
  • Kristin Nottingham to reach out to Dave Craft regarding ongoing interest in committee
  • Kristin Nottingham to contact member services to see who is on social@ and communications@ email list
  • Kristin Nottingham to work with member services to remove Brandon from any list.

Wiki was updated. Members that were no longer active were removed. We still need to update the website.

J emailed older members to gauge interest.

Eileen from Iteris will now be an active member.

Outstanding - J to work with scheduling emails.

Mary will be an some of our upcoming calls.

J is getting no response from Robert. May push article until Feb.

Susan to preview website later in the meeting.


5

Newsletter Planning – January-February /  Kristin Nottingham

AgGateway Newsletter Articles
Due DateTuesday January 17, 2017


Title/SubjectAuthor
eConnectivity Matters
New Member Article
AgGateway In The News 
Leadership Profile: Doug Mills  J. Nolfo
AIDC Working Group 
AGIIS
AgGateway Global NetworkJim Wilson
New WebsiteSusan Ruland (Unlicensed)
Spec Chem Task ForceJ. Nolfo
Council LeadershipSusan Ruland (Unlicensed)


Wendy should have the article in time for the Jan-Feb article.

Natasha/New Member - Husch Blackwell

All articles are coming as expected the best we know.


New article for this issue - Leadership Orientation picture and blurb - Susan

Specialty Chem Task force article may be pushed to March article

6
 Newsletter Planning - March / Kristin Nottingham
AgGateway Newsletter Articles
Due DateTuesday February 14, 2017


Title/SubjectAuthor
New Member Article
AgGateway In The News
Leadership ProfileJ. Nolfo
AIDC Working Group
AGIIS
AgGateway Resources and Testimonials VideoSusan Ruland (Unlicensed)
Core Documents for Field Operation/Precision AgSusan Ruland (Unlicensed)
PAIL standardSusan Ruland (Unlicensed)


  • Specialty Chem Task Force may fall in March - J. Nolfo


  • No prospect for the New Member Article - lack of response from new members.


  • New Membership orientation - we may ask Marilyn to include this with thin the orientation


  • Susan - March issue of the newsletter might have something fro Precision Ag. A press release will be released for Core Documents for Field Operations as well as a press release on the PAIL standard.


7

Marketing Plan / Susan Ruland (Unlicensed)

  • Updates regarding AgGateway Strategic Plan
  • Updates regarding quarterly focus and press releases 

Website

Susan Ruland (Unlicensed) shows a sneak peak of the website. The website is much cleaner and has a nice feel to it. Many pictures throughout all the pages.

  • We previewed a few councils. The pages are now updated with new chair information and updated information from the Annual conference.
  • Susan showed a new section of the website for New members. We viewed some of the links within for this new section.

Timing to launch will be 1/6/2017. Monday 1/9/2017 would be the first chance to get on as long as the launch goes well.


Plan and Focus items - the plan has been created. Susan presents a summary of the plan to present at the council and strategic board meetings. After review Susan plans to post on the wiki.

  • Attract new members is one of the focuses.
  • Provide more targeted communications.
  • Focus on each sector including trade associations.
  • Provide communication to members or potential members for spreading the AgGateway message.
  • Website
  • Feedback from Councils
  • Produce and Annual Report for the Board
  • Updated Slide-decks
  • Social Media
  • Corporate Branding and AgGateway Global Network
  • Working with some of those Associations and becoming more active

8
Committee Plan / J. Nolfo
  • Establish Goals for the new year
    • Operations
      • Get a Vice-Chair
      • Fill all Council/Working Group/Committee Liasions
      • Increase membership size of Communications Committee
    • Social Media
      • Increase interaction with social media platforms, especially LinkedIn Group and Twitter
    • Newsletter
      • Leadership Profile in each newsletter
      • Each Council have at least two significant update article
      • Each Committee have at least 1 significant update article
  • J plans to focus on Social Media and getting new members involved.
  • He plans to find a Vice Chair.
  • J would like to have a lot of focus on newsletter articles from Councils and Committees.
9

Council & Working Group Updates / J. Nolfo& Liaisons


  • Natasha updates the committee on Ag Retail. They will now be a new focus for this group. The pain points were renewed from the previous year and we are hoping to see some action in the new year.
  • Susan - March issue of the newsletter might have something fro Precision Ag. A press release will be released for Core Documents for Field Operations as well as a press release on the PAIL standard.
  • Susan - Commodity Classic is a possible article or press release.
  • J Nolfo - Specialty Chem has no update.
10
  • Provide an update on Social Media and Google analytics from Q4
  • Pushed to next month
11

New Vice Chair / J. Nolfo

  • Interested or potential members looking to grow into leadership roles within the Committee
  • Look at newer AgGateway people and members interested in getting involved without a significant time commitment












97

Other Discussion Items / J. Nolfo

  • For other committee members to address topics not covered above.
  • No other topics addressed
98
Next Meeting / J. Nolfo
  • Next Communications Committee meeting on Thursday 2/2/2017 from 3:00 - 4:00 ET/2:00-3:00 CT. Call in information will be provided closer to meeting date.
99
Adjournment / J. Nolfo

  • Meeting adjourned at 4:03 pm ET


Active Action Items as of 1/5/2017

Date AssignedAction ItemDue DateComments/Status

 



 

  • Susan Ruland (Unlicensed) to speak with Staff at upcoming Staff Meeting about the On-Boarding process and New Membership article. Susan will be added to next months agenda for review.


 

  • J. Nolfoto work to get scheduled Social Media sent out for the year.


 

  • J. Nolfo to reach out with all the Committee and Council leaders to see interest in Communications Committee.

Email to Committees and Task Force sent on 1/12/17.  Will follow-up on each as needed.

For Councils, Susan Ruland (Unlicensed) and I are going to tag team on these as she is wanting to also let the committees know about her marketing plan.


 

  • J. Nolfoto talk to Member Services to try and get a consistent call in number for our meetings.

Emailed Member services on 1/24/17 to get consistent call-in information.

Now have permanent GoToMeeting and call in information