2017-07-06 Communications Committee Meeting




Participants

(*Voting companies/** alternates)

Time

3:00-4:00 PM ET / 2:00 - 3:00 PM CT

Web (Screen Sharing)

https://global.gotomeeting.com/join/914234637

Audio (VOIP/Phone)

1 (872) 240-3212

Access Code

914-234-637


Contact:



Agenda/Minutes

#

Time

Topic / Leader

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

03 min

Welcome & Roll Call / J. Nolfo


Attendees are listed above.

1

2 min
Antitrust / J. Nolfo

Everybody agreeing to the Antitrust Guidelines.


AgGateway Antritrust Guidelines

All agree to the Antitrust Guidelines.
21 minMinutes Taker / J. Nolfo
31 min
Approval of Prior Meeting Minutes / J. Nolfo



 Consent Agenda Topics  
4

Review Action Items  J. Nolfo

Action Items to be reviewed:

  • J. Nolfo to turn in the meeting descriptions for the Mid-Year
  • J. Nolfo reach out to Jody - to see if we can produce some analytics at the Mid-Year
  • All Social Media Task Force members to add Social Media into their calendars.


5

Committee Plan / J. Nolfo

Establish Goals for the new year

  • Operations
    • Get a Vice-Chair
    • Fill all Council/Working Group/Committee Liaisons
    • Increase membership size of Communications Committee
  • Social Media
    • Increase interaction with social media platforms, especially LinkedIn Group and Twitter
  • Newsletter
    • Leadership Profile in each newsletter
    • Each Council have at least two significant update article
    • Each Committee have at least 1 significant update article
  • No Updates
6

Council & Working Group Updates / J. Nolfo & Liaisons

Seed- Natasha Lilly

  • Value Calculator finalization

Ag Retail- Natasha Lilly

  • Power in the Connectivity Seminar
  • Ideas about ways to spread this type of word further
    • Slot has been given to us at the ARA this November

Grain & Feed- Natasha Lilly

  • No Updates

Crop Nutrition Sarah Koehn

  • No Updates

Specialty Chem- J. Nolfo

  • Primary focus for the second half of the year is to implement reporting structure standard between members of the Specialty Chem industry. Council recognized some changes needed to be made before full implementation and the task force lead will be making these changes and working with Standards & Guidelines and Ag Retail for their thoughts.
  • Other area of focus for the remainder of the year is recruitment, especially by the channel partners. J. Nolfo volunteered to lead this task force are will be working with one Allied Provider and one or two channel partners to develop plan of attack to recruit members.

Allied Providers - Jody Costa (Unlicensed)

    • No Updates

Crop Protection - Lori Edwards

  • No Updates

Precision Ag - Shannon Haringx (Unlicensed)

  • Working through InfoAg preparation to promote ADAPT

  • Writing several papers for ASABE – slow progress, significant amount of work

  • Established process for speaking engagement awareness

Conference Committee - Kristin Nottingham

  • No Updates


All liaisons to continue to talk with councils and committees about the upcoming meetings that are important to each group.

7

Marketing Plan / Susan Ruland (Unlicensed)

  • Updates regarding AgGateway Strategic Plan
  • Updates regarding quarterly focus and press releases 

8
Social Media Calendar / J. Nolfo

Listing of who is responsible for what week until next Communication Committee Meeting

9

Newsletter Planning - August / Kristin Nottingham

AgGateway Newsletter Articles AgGateway Newsletter Articles Due  
Title/SubjectAuthor
Leadership Profile:
New Member Article
AgGateway In The News
AIDC Working Group
AGIIS
AgGateway Resources and Testimonial Video
eConnectivity Matters
Order Create StandardAmanda Flemmer
AgGateway to Careers
Crop Nutrition UpdateAmanda Flemmer
Monthly LinkedIn Group DiscussionJ. Nolfo
Info AgSusan Ruland
Ron StormsSusan Ruland

New Article Ideas:

  • Info Ag - Precision Ag Article out - Susan


New Authors:



 Old Business  
10
Guidelines development for Social Media Task Force / J. NolfoDevelop rules guidelines and standards for each primary platform AgGateway uses
  • Determine interest for newer members joining task force
  • Establish cadence/frequency in talking online in Various channels


 New Business  
 11

Newsletter Planning - September / Kristin Nottingham

AgGateway Newsletter ArticlesAgGateway Newsletter Articles Due  
Title/SubjectAuthor
eConnectivity Matters
New Member Article:
AgGateway in the News
Leadership Profile:
AIDC Working Group
AGIIS
Council UpdatesKristin Nottingham 
Crop Nutrition UpdateSarah Koehn or Shannon Haringx (Unlicensed) or Amanda Flemmer (Unlicensed)
Monthly LinkedIn Group DiscussionJ. Nolfo
TelematixBen Craker (Unlicensed)

New Article Ideas:

  • Telematix????? article Ben Craker
  • Simplot - Crop Nutrition




12
Social Media Task Force Charter
  • At the joint meeting between the Strategic Board & Operational Management Board (OMB) during MYM, a discussion came up about the task forces and working groups that the councils have recently established or will be establishing soon.  The question was asked as to where a listing of the task forces or working groups charters could be found on the wiki.   
  • The charter is a document of the task force or working group and a communication tool to (and reviewed by) both the OMB and the Council Leadership Group so that if there are any synergies between councils, both the OMB and the Council Leadership Group would be aware of it.
  • Due 8/31/17

J. Nolfo - updates the group that we may need to make a Charter for the Social Media Task Force

Susan Ruland (Unlicensed) - not sure that we need a charter because the Social Media Task Force is ongoing without a definable end

13

Other Discussion Items / J. Nolfo

  • For other committee members to address topics not covered above.

Susan Ruland (Unlicensed) - ARA will allow us a slot at the ARA this coming year



 Meeting Wrap Up  
14
Next Meeting / J. Nolfo
  • Next Committee call is August 3rd @ 3:00- 4:00 pm EST
15
Adjournment / J. Nolfo

  • Meeting adjourned at 3:50 pm EST


Active Action Items as of 7/06/2017

Date AssignedAction ItemDue DateComments/Status

 

 


 

 


 

 


 

  • J. Nolfo - Reach out to Member Services to update the CC distribution list

 

Add in Mary Enriquez (Unlicensed) and Anthony James (Unlicensed)

 

 

Give credentials and short how to

 

  • J. Nolfo - put together a best practices list for the group on Social media

 


 

  • J. Nolfo - redo the social task force task schedule - update the group

 

Include Sarah Koehn