Jody thought I was going to be able to keep up with just the social piece, but "it’s probably better for the organization if I step off completely." J. Nolfo pulled her off the future weeks (11/6/17 and 12/18/17). These weeks are currently unscheduled.
Updates regarding quarterly focus and press releases
Annual Report will be posted online, based on request from a non-member
Susan will do PR on new board and reference/link to Annual Report
Susan wants feedback on the Annual Report, and suggestions for improving it.
J asked that each Council Liaison solicit feedback on the Annual Report
10
Guidelines development for Social Media Task Force / J. Nolfo
Develop rules guidelines and standards for each primary platform AgGateway uses
Determine interest for newer members joining task force
Establish cadence/frequency in talking online in Various channels
J covered the Social Media Calendar through 12/11 and who was responsible for posting
11
Brainstorming Session: How can we expand the membership of the Communications Committee? / J. Nolfo
Susan: remind councils if they have someone who does marketing or communications,
Let new members understand the level of commitment in terms of work/time. New members may question this.
Job descriptions are on the Wiki for council chairs, vice chairs, committee members, etc.
What would be helpful? What skills do we need at the table?
Social media interest and skills? – this is a working group that is a sub-segment of the committee. One hour per month commitment
Clarify roles and responsibilities during next month’s meeting
Newsletter volunteers: Writing content in general, comfortable interviewing people, coordinating ability. Not for every month, maybe every 2-3 months. Can be based on committees and councils they already sit on. Usually only 4-5 paragraphs
How do we leverage members to get their marketing people here?
How much visibility internally does AgGateway get in member companies to generate more interest in participation?
12
Brainstorming Session: What new ways can the Communications Committee help Councils/Committees promote the work they are doing? / J. Nolfo
Matt: More Leadership Member Spotlights – liaisons can ask about who to spotlight in different councils. Focus on more of the strategy
Different set of questions than new member
Possibly include a summary of what each council worked on during the Annual Meeting
Moving forward, Eileen will be communications committee liaison to Allied Providers
Immediately
11-8-17
J will schedule a social media tutorial with members, 30 minutes
11-8-17
Eileen will discuss with Steve Daigle possible Allied Provider survey for newsletter to gather feedback on how this Council can add additional value throughout AgGateway
12-30-17
11-8-17
Crop protection article will appear in January/February issue of newsletter; Eileen responsible for gathering info and writing a draft
11-8-17
All Council Liaisons please ask for feedback on the AgGateway Annual Report
11-8-17
Susan will bring a list of conferences to next Communications Committee meeting to discuss and decide which events are important, and what the Council needs in terms of communications. Nick will get the list from Natasha.
11-8-17
Every other meeting, Susan will gather newsletter and website analytics so Communications Committee and discuss/evaluate and determine how to continue to improve.
11-8-17
All Committee members please consider Communications Committee goals for 2018 and be ready to discuss at next meeting
